- Home Marketing Automation Software ActiveTrail Feature-packed and easy-to-use!
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User review
of ActiveTrail
Feature-packed and easy-to-use!
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by Anonymous Reviewer
USER SATISFACTION
RECOMMENDATION Definitely
7 out of 7
COST EFFICENCY Superb
7out of 7
OVERALL IMPRESSION amazing
5out of 5
EASE OF USE amazing
5out of 5
CUSTOMER SUPPORT amazing
5out of 5
PROS & CONS
What are the best aspects of this product?
ActiveTrail is packed with complete email automation features. I love how detailed their data analytics is. It also lets me customize templates, without having to tinker with CSS and HTML codes -- all drag and drop! The best part is, there's an option to integrate it with SMS marketing. It's really an all-in-one platform for marketers.
What aspects are problematic or could work better?
Design. I hope they can come up with a more beautiful user interface.
What features/services would you like to see in future versions of this product?
More templates for marketing agencies. More designs with a more beautiful and enticing layout / imagery.
What specific problems in your company were solved by this product?
When I was new to digital marketing, I had such a hard time figuring out all the tools and automation platforms. But, ActiveTrail makes it easy to learn all that, with a user-friendly platform.
Are you a current user of this product?
No
USER DETAILS
What is your role with this product?
- I made the decision to purchase it
How long have you been using this product?
Less than 1 year
COMPANY DETAILS
What is your company size?
1-10 Employees
What is your industry?
Marketing and Advertising
USAGE & IMPLEMENTATION
Did your company use a different software before this one?
Yes
What software did you use before?
Mailchimp
Why did you decide to change it?
Mailchimp was free to use, but the features included in the free version is limited. Then, I cam across activetrail, that offers a fixed monthly fee. I'm only just starting out.
Are you satisfied with the change?
Yes. ActiveTrail customer support walked me through it in the beginning and even taught me to setup an email sequence.
How did your company implement this product?
on premise
How long did it take to set up this product?
less than 1 week
How many people in your company actively use this product?
several employees
What is the primary use of this product in your company?
mostly B2B
EFFECT ON BUSINESS GOALS:
How did using this product affect your business goals?
- It gathered and analyzed reports and data to help Improve and customize marketing campaigns.
PRICING & COSTS
What was the cost of implementing this product?
approximately or less than $10 a month
What is your total annual cost for using this product?
less than $100
How long is your contract with the vendor?
1 month
Did you get any discount for this product? How much?
I don't remember
FEATURE DETAILS
Platform
Customization amazing
5
