What are the best aspects of this product?
With show-based ads providing so many buttons to move to influence how success looks, it's perhaps the most valuable marketing tool to have consistent and accurate metrics. AdRoll's utilization platform provides confidence by providing flexibility to the experience-based display feature.
What aspects are problematic or could work better?
As of now, I haven't encountered such disadvantages with AdRoll.
What specific problems in your company were solved by this product?
It's hard to measure the effect of online advertising, recognizing that the route to buy is seldom through a single platform. AdRoll has helped the team know the effect of graphics-based brand equity and re-targeting when comparing other platforms such as electronic mail, paid advertising, social, and affiliated companies.
Are you a current user of this product?
Yes
What is your company size?
More than 100 Employees
What is your industry?
Retail
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