Price

$300

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AdRoll REVIEW

Marketing Automation Software

11 user reviews
USER SATISFACTION 97%
OUR SCORE 9.0

What is AdRoll?

AdRoll is a digital marketing technology platform that specializes in retargeting which aims to convert window shoppers into buyers of your product or service in your site. As the most widely-used retargeting solution, AdRoll utilizes different platforms such web, mobile, and even social media using advanced tools to achieve results.

AdRoll is a fast-growing, well-funded company based in San Francisco with offices in New York, Sydney, London, and Dublin. The firm was founded in 2007 and it has worked closely with clients to learn what is  effective for them and what doesn’t work.  Today more than 25,000 brands in 150 countries use the system.

The company’s stated mission is to help marketers collect, analyze and act on customer data to deliver effective marketing campaigns. The solution is part data geek and part marketing whiz. It helps both small and large businesses to convert their customer data into high performance marketing.

Overview of AdRoll Benefits

Across different platforms like web and mobile, AdRoll provides different tools for more effective retargeting, providing maximum reach, expert retargeting, and flexible segmentation that reaches high-intent customers with relevant ads at the right time.

AdRoll makes use of connections across devices, allowing you to retarget those high-intent desktop website visitors on their mobile devices as well. In-app retargeting is also available thanks to AdRoll’s partnerships with leading mobile analytics and measurement providers to make your campaigns easy and effective.

The system also offers dynamic, gorgeous ads that appeal to your customer’s preferences while tailored to match your brand. For email customers, AdRoll offers the SendRoll feature that bring your retargeting efforts to email, delivering precise and personalized email influenced by browsing behavior on your site.

AdRoll continues to develop its retargeting capabilities as it plans to offer retargeting via Prospecting and Instagram in the future. Currently these features are in beta development but you can request for access.

Open Access: You can reach your customers across any device, app, or browser, with access to more than 500 ad exchanges, including native inventory like Google, Instagram, Facebook, and Twitter.

Control and Transparency: You can conveniently place ads, track performance, and refine your campaigns with this easy-to-use platform. You can also seamlessly integrate the application with leading marketing solutions.

Performance Engineering: Do not miss out on customers or pay too much for ad space. Use AdRoll’s proprietary real-time bidding algorithm named BidIQ to ensure your ads get the right placement for the right price.

Partners in Success: The vendor offers the help of industry-specific experts who can provide best practices and strategic advice. Plus, you can also benefit from their high-quality creative services.

Overview of AdRoll Features

  • Flexible and capable segmentation
  • Expert retargeting
  • Cross-device reach
  • Predictive buying
  • Social targeting
  • In-app retargeting
  • Retargeting through email
  • Use of dynamic personalized ads

AdRoll Position In Our Categories

Position of AdRoll in our main categories:

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50

AdRoll is one of the top 50 Marketing Software products

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50

AdRoll is one of the top 50
Marketing Software products


AdRoll is also listed in the following subcategories:

Category:Position:Category:Position:
Marketing Automation Software#12 Social Media Monitoring Software#2
Category:Position:
Marketing Automation Software#12
Social Media Monitoring Software#2

Enterprises have different needs and requirements and no software application can be perfect in such a scenario. It is futile to try to find an ideal off-the-shelf software app that fulfills all your business needs. The wise thing to do would be to customize the system for your specific needs, staff member skill levels, budget, and other aspects. For these reasons, do not hurry and subscribe to well-publicized popular applications. Though these may be widely used, they may not be the ideal fit for your specific needs. Do your homework, investigate each short-listed application in detail, read a few AdRoll reviews, contact the seller for clarifications, and finally choose the app that provides what you want.

How Much Does AdRoll Cost?

AdRoll Pricing Plans:

AdRoll comes in four pricing models, with each plan having their own features and functionalities. Here are the details:

New Business
$300/month

  • Complimentary ad creative (2x/year)
  • Reactive online support

Emerging Business

$1,000/month

  • Complimentary ad creative (4x/year)
  • Reactive online support
  • Account management

Evolving Business

$5,000/month

  • Complimentary ad creative (Monthly)
  • Reactive online support
  • Account management
  • Custom dynamic ads

Expanding Business

$10,000/month

  • Complimentary ad creative (Ongoing)
  • Reactive online support
  • Account management
  • Custom dynamic ads
  • Tailored onboarding support
  • Invoiced billing options
  • Customized reports
  • API support

User Satisfaction

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and AdRoll reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with AdRoll. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

110

NEGATIVE SOCIAL MENTIONS

3

Video

Technical details

Devices Supported
  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE NO.
  • LIVE SUPPORT
  • TICKETS

What are AdRoll pricing details?

AdRoll Pricing Plans:

AdRoll comes in four pricing models, with each plan having their own features and functionalities. Here are the details:

New Business
$300/month

  • Complimentary ad creative (2x/year)
  • Reactive online support

Emerging Business

$1,000/month

  • Complimentary ad creative (4x/year)
  • Reactive online support
  • Account management

Evolving Business

$5,000/month

  • Complimentary ad creative (Monthly)
  • Reactive online support
  • Account management
  • Custom dynamic ads

Expanding Business

$10,000/month

  • Complimentary ad creative (Ongoing)
  • Reactive online support
  • Account management
  • Custom dynamic ads
  • Tailored onboarding support
  • Invoiced billing options
  • Customized reports
  • API support

What integrations are available for AdRoll?

No information available.

User reviews


User reviews in total: 11

5
5
0
0
1

Average Rating:

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The most favorable review

Jake

6 months ago


Pros: AdRoll managers are excellent, knowledgeable and very helpful. They are always here to help and make it easy to set up the Facebook remarketing campaigns and Yahoo. Something that I like most is the fact that when you launch the campaign, they constantly keep track of the campaign’s progress and if necessary they perform improvements, and they suggest new options and ideas on how to grow the account without being over-selling and even pushy. The UI is easy to setup the conversion tracking and to setup campaigns.

Cons: I think, they could improve the reporting, it is hard to break it down to some more detailed levels, I cannot find an easy way to filter. If you have made complex setup then it could be very difficult almost impossible to separate files to find data. Also, I would like to see more categorization and filtering options.

The least favorable review

Anonymous Reviewer

4 days ago


Pros: You can connect quickly with your customers and the system is very easy to use

Cons: Trust with Funds - BEWARE - If you have a large budget be super careful - I have been struggling to get a credit balance back its only $3000.00+ but I had empty promises again and again. Something is very strange about how the handle clients funds. I personally would not risk more then $2000.00 at a time (money I can lose). Its very strange - first they say will be refunded then the go back on the promise - then they dont get the emails. Its truly strange - the handle money like a small company so not a company I would trust again with large amounts.

Anonymous Reviewer
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Published 4 days ago
Verified
user
You can connect quickly with your customers and the system is very easy to use



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
It was very easy to start with. AdRoll’ UI is clean and easy to set up. It isn’t complicated to set campaings and to upload artwork. They provide great support and...



What do you think about this review? Great Poor
Published 5 months ago
Verified
user
The product is great and we were able to make cross channel remarketing with a single tracking code. And this is great. AdRoll’ interface is user-friendly and...



What do you think about this review? Great Poor
Published 6 months ago
Verified
user
AdRoll managers are excellent, knowledgeable and very helpful. They are always here to help and make it easy to set up the Facebook remarketing campaigns and Yahoo....



What do you think about this review? Great Poor
Published 6 months ago
Verified
user
AdRoll is easy to use and friendly system, its price is affordable. The website is easy to set up and offers friendly interface. The customer service is responsive,...



What do you think about this review? Great Poor
Published 7 months ago
Verified
user
I use AdRoll for more than 3 years, over this period of time they’ve improved themselves especially when it comes to features. What I really like is


What do you think about this review? Great Poor
Published 7 months ago
Verified
user
AdRoll is very understandable and knowledgeable about social networks and display. It is a great solution for marketing on Facebook Exchange, you should use this option....



What do you think about this review? Great Poor
Published 7 months ago
Verified
user
Account managers make every effort to help you with the program and to show you how to start. They do not only want to help you how to run the system, but they are always...



What do you think about this review? Great Poor
Published 8 months ago
Verified
user
AdRoll provides remarketing algorithms and numerous channels for remarketing. The interface is great, intuitive and easy to set up. They implement demographic mapping ads...



What do you think about this review? Great Poor
Published 8 months ago
Verified
user
When we finally reach within the Google inventory through AdRoll system we were able to tap into ad space easily and to use its interface. I am able to manage my...



What do you think about this review? Great Poor

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