Adzerk Review
What is Adzerk?
Adzerk has recently rebranded and is now called Kevel. You can read an updated review here.
Adzerk is a powerful ad server development platform for advertisers, engineers, and project managers (PMs). The platform offers innovative APIs which help users design, build, and deploy server-side ad servers with ease. With Adzerk popular user communities and e-retailers, develop fully-customized ad servers that promote native ads as well as internal content. Users don’t have to build ad servers from scratch; everything is simplified thanks to the easy-to-use APIs.
Besides, Adzerk empower site and app developers with the infrastructure tools needed to build ad servers with unrivaled flexibility around pacing, look/feel, pricing, and targeting. The solution provides multiple JSON APIs which include decision API, Management API, and Reporting API. In addition, its flexible server locations facilitate minimal latency and fast response time.
Show MoreOverview of Adzerk Benefits
Adzerk is a reliable platform used by developers and project managers to fashion robust ad servers. The solution empowers users to build platforms that facilitate different uses including server-side insertion, internal promotions, sponsored listings, and integrating native ads into apps and sites. Adzerk delivers the following benefits:
Powerful JSON Ad Serving
Adzerk is built to facilitate JavaScript Object Notation (JSON) Ad serving. The platform’s JSON APIs allow publishers to implement this unique technique and add ad content straight to their content management systems (CMS). JSON ad serving permits the delivery of custom creative ads with ease because the ad data is accessible to all parts in the website or application.
Flexibility
In addition, Adzerk allows everything to be accomplished on the server side. The APIs make it easy to build custom platforms that stimulate the content you work with. The flexibility enables brands to leap ahead and come up with customizations of ad experiences that engage customers in multiple creative ways. The power emanates from Adzerks capability to support ad customizations without being pigeonholed into a specific ad type or placement.
Save time and money
Customizing ad server is undeniably a time-consuming task, especially if the process is done from scratch. Besides, creating a robust sponsored listings platform is expensive and requires specialized development skills. However, with Adzerk developers don’t have to build custom platforms from scratch. The solution allows developers to connect to Adzerk APIs to build platforms in weeks. This reduces the development time and imprints a significant decrease in cost.
Show MoreOverview of Adzerk Features
- Sponsored listings
- Native Ads
- Internal promotions
- JSON APIs
- Management console
- Whitelabeling
How Much Does Adzerk Cost?
Adzerk Pricing Plans:
Free Trial
Quote-Based Plan
Contact vendor
What are Adzerk pricing details?
Adzerk Pricing Plans:
Free Trial
Quote-Based Plan
Contact vendor
Adzerk provides enterprise pricing information upon request. Contact the vendor for a quote.
User Satisfaction
Positive Social Media Mentions
49
Negative Social Media Mentions
0
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Technical details
Devices Supported
- Windows
- Android
- iPhone/iPad
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Adzerk?
No information available.
Adzerk User Reviews
Adzerk average rating:
4/5
Overall impression
5/5
Customer Support
4/5
Value for Money
5/5
Ease of Use
Write your own review of this product
ADD A REVIEWThe most favorable review
PROS: It’s flexibility. Adzerk is a custom ad operations dream. It can be used is a more traditional fashion as well as in very custom ways. We have yet found a custom native ad type we could dream up that we couldn’t implement with Adzerk.
CONS: Some of the subtleties of the admin UI could be a touch better.
The least favorable review
PROS: AdZerk is setup to be an agile and independent solution to various ad serving challenges. They have a robust and well documented API library allowing for an almost unlimited array of custom ad serving options for custom applications that we have found to be extremely turn key for us in skipping right to solving our own challenges and not having to reinvest the wheel on ad server functionality.
CONS: Some aspects of the reporting and conversion tracking within the UI could be better, but they are really just a stop gap until we employ the full breadth of the management and reporting APIs.
More reviews from 4 actual users:
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Easy to use, Easy to develop for, Good performance
Read full review >
4/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 08.12.2021
Company Size: More than 100 Employees
Industry: Entertainment
PROS: Adzerk APIs are easy to use and very well documented. They are also fast and very flexible; we could easily adjust Adzerk to fit the behavior of some old platforms we were migrating from. The Decision API (aka Ads Request API) is fast and responsive. Adzerk features are simple, yet complete enough that you can make them fit pretty much any use case. Adzerk supports was tremendous; during development we were litterally live-chatting questions to Adzerk\'s engineers on a daily basis.
CONS: Some features are beta; they are clearly labeled as-it but it can be a bit chilling to develop huge systems that rely on them (but no problem so far!). The general quality of the APIs is quite good; only improvement I can think of are: - Some fields missing from reports (e.g. custom targeting) had us rethink our initial design. - The management APIs is good but is a tad too slow to be called before ads requests. It would have been a killer feature for us.
Compelling Decision Engine and Ad Serving Solution
Read full review >
4/5
Overall impression
5/5
Customer Support
4/5
Value for Money
4/5
Ease of Use
Published on: 04.04.2021
Company Size: N/A
Industry: N/A
PROS: AdZerk is setup to be an agile and independent solution to various ad serving challenges. They have a robust and well documented API library allowing for an almost unlimited array of custom ad serving options for custom applications that we have found to be extremely turn key for us in skipping right to solving our own challenges and not having to reinvest the wheel on ad server functionality.
CONS: Some aspects of the reporting and conversion tracking within the UI could be better, but they are really just a stop gap until we employ the full breadth of the management and reporting APIs.
Fast Ad Decision API
Read full review >
4/5
Overall impression
4/5
Customer Support
4/5
Value for Money
4/5
Ease of Use
Published on: 09.12.2019
Company Size: More than 100 Employees
Industry: Information Technology and Services
PROS: Adzerk Decision API response times make ad decision/rendering quickly. As a Cost Per Action Ad delivery model, its imperative for us to show ads quickly as fast as page content. The ease of setting up ad targeting, defining goals, custom keywords etc... are very well laid out with clear documentation and excellent support.
CONS: Management API can be a bit more fault tolerant. It seldom errors out, when ads are indexed in volume at a faster rate.
Like a Swiss Army knife for AdTech
Read full review >
5/5
Overall impression
5/5
Customer Support
4/5
Value for Money
4/5
Ease of Use
Published on: 04.12.2019
Company Size: 1-10 Employees
Industry: Information Technology and Services
PROS: It’s flexibility. Adzerk is a custom ad operations dream. It can be used is a more traditional fashion as well as in very custom ways. We have yet found a custom native ad type we could dream up that we couldn’t implement with Adzerk.
CONS: Some of the subtleties of the admin UI could be a touch better.
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Adzerk user reviews
Easy to use, Easy to develop for, Good performance
Read full review >
4/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 08.12.2021
Company Size: More than 100 Employees
Industry: Entertainment
Compelling Decision Engine and Ad Serving Solution
Read full review >
4/5
Overall impression
5/5
Customer Support
4/5
Value for Money
4/5
Ease of Use
Published on: 04.04.2021
Company Size: N/A
Industry: N/A
Fast Ad Decision API
Read full review >
4/5
Overall impression
4/5
Customer Support
4/5
Value for Money
4/5
Ease of Use
Published on: 09.12.2019
Company Size: More than 100 Employees
Industry: Information Technology and Services
Like a Swiss Army knife for AdTech
Read full review >
5/5
Overall impression
5/5
Customer Support
4/5
Value for Money
4/5
Ease of Use
Published on: 04.12.2019
Company Size: 1-10 Employees
Industry: Information Technology and Services
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