Incredibly useful tool

What are the best aspects of this product?

I like several things about this tool. It has been a great help to us when it comes to looking at trends, coming up with analysis and results, as well as compiling data. I have also been able to use this to help out with our business, thanks to how it has helped me come up with improvements and new strategies to further benefit the bottom line. It has also been helpful when it comes to looking at our competitors to see what they're doing right and what they're doing wrong. As a result, we've been able to take the best from that and gain new customers. I also like how it equips us with information with regards to website traffic, such as what drives it, how it works, and insights on what drives down traffic down and how you can prevent that from happening again.

What aspects are problematic or could work better?

I have to say that the toolbar could be more user-friendly. I am also not a big fan of the restrictions that come with the free version. I also think that the version with added features is priced a little too steeply.

What specific problems in your company were solved by this product?

It has helped us handle our competition, as well as helping us see where the trends are headed, therefore allowing us to prepare accordingly.

Are you a current user of this product?

No