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User review of Aritic PinPoint

Aritic PinPoint is indeed an operating system for the advanced Marketers!

- by Navodit Ravi

USER SATISFACTION

RECOMMENDATION
6 out of 7
Very likely
COST EFFICENCY
6out of 7
Very good
OVERALL IMPRESSION
5out of 5
amazing
EASE OF USE
5out of 5
amazing
CUSTOMER SUPPORT
4out of 5
very good

PROS & CONS

What are the best aspects of this product?

Aritic PinPoint is one of a permissive Marketing Automation Tool I have used! It has a simple and smooth user interface. I loved the advanced segmentation feature that allows me to segment the leads with their behavior pattern and associate suitable trigger pointers on them (Lead Scoring).
Their Social platform behavior usage in Lead scoring and Automation is not available anywhere else.
The integration with Webinar system is very well that once automation campaign setup done, we are just looking on metrics of attendees.

What aspects are problematic or could work better?

Honestly, I hate nothing about Aritic PinPoint but sometime we need to very cautious on our opt-in list usage within the application get more engagement to make sure to use their "Identical lead feature" as the AI algo suggestion may go wrong on those cases.

What features/services would you like to see in future versions of this product?

More AI Based Suggestions
More Data Presentation

What specific problems in your company were solved by this product?

We use to arrange the hackathon for our clients and we do marketing communication with hackathon candidates and it is a lot of manual work. We have started using Aritic PinPoint to increase productivity to manage more customers with existing resource.
Aritic PinPoint integration with Go-to-meetings, Go-to-webinars/Seminars, Go-to-training's are helpful for us as we can use these attributes Automation campaign, Automation system does all the followups before heckathon and provide the all attendees communications information. Once the automation process set we were able to manage 4 customer at the place of 1.5 customer with Aritic PinPoint.
One more benefits,we received from Identical lead feature that we know, who all are actually not going turned up for hackathon.

Are you a current user of this product?

Yes

USER DETAILS

What is your role with this product?

  • I advised the company to purchase it

How long have you been using this product?

Less than 1 year

COMPANY DETAILS

What is your company size?

11-50 Employees

What is your industry?

Marketing and Advertising

USAGE & IMPLEMENTATION

How did your company implement this product?

in the cloud

How long did it take to set up this product?

less than 1 day

How many people in your company actively use this product?

several employees

What is the primary use of this product in your company?

mostly B2C

EFFECT ON BUSINESS GOALS:

How did using this product affect your business goals?

  • It gathered and analyzed reports and data to help Improve and customize marketing campaigns.
  • It automated marketing processes, allowing users to concentrate on more crucial tasks.
  • It helped in engaging customers timely and intelligently for better close rates.
  • It enhanced brand and messaging consistency with custom templates and standards.
  • It shortened sales cycles with faster response times and better marketing strategies.

PRICING & COSTS

What was the cost of implementing this product?

$0

What is your total annual cost for using this product?

$1390/Year - Professional Plan

How long is your contract with the vendor?

1 year

Did you get any discount for this product? How much?

Yes

FEATURE DETAILS

Email Marketing

Automated Email Responses
5
amazing
Building and Personalizing Emails
5
amazing
Sending Outbound Emails
5
amazing
Manage Email Deliverability
5
amazing

Online Marketing

Mobile Optimized
5
amazing
A/B Testing
5
amazing
Dynamic Content
5
amazing
Landing Pages and Forms
5
amazing
Search Tracking and Optimization
5
amazing

Lead Management

CRM Lead Integration
5
amazing
Automated Alerts and Tasks
5
amazing
Online Behavior Tracking
5
amazing
Lead Nurturing
5
amazing
Lead Scoring and Grading
5
amazing
Segmentation
5
amazing
Data Quality Management
5
amazing
Marketing Lead Database
5
amazing

Campaign Management

Budgeting
5
amazing
Calendar
4
very good
Event/Webinar Marketing
5
amazing
Program Management
4
very good

Social

Social Ads
4
very good
Social Sharing
5
amazing
Social Campaigns
5
amazing
Social Engagement
5
amazing
Social Listening
5
amazing

Reporting and Analytics

Basic Reporting
4
very good
Revenue Analytics
4
very good
ROI Analytics
4
very good
Web Analytics
4
very good
SEO/Keyword Analytics
4
very good

Platform

Sandbox/Test Environments
5
amazing
Customization
5
amazing
Workflow Capability
5
amazing
User, Role, and Access Management
5
amazing
Internationalization
5
amazing
Performance and Reliability
5
amazing
Output Document Generation
4
very good

Integration

Data Import & Export Tools
5
amazing
Integration APIs
5
amazing
Breadth of Partner Applications
3
ok