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User review of Aritic PinPoint

Comprehensive inbound and marketing automation tool for Lead Management

- by Prasanna Hegde

USER SATISFACTION

RECOMMENDATION
7 out of 7
Definitely
COST EFFICENCY
6out of 7
Very good
OVERALL IMPRESSION
5out of 5
amazing
EASE OF USE
5out of 5
amazing
CUSTOMER SUPPORT
5out of 5
amazing

PROS & CONS

What are the best aspects of this product?

What Marketing Automation solution do you use? I work for a digital Marketing agency, and I particularly liked the lead management feature in Aritic PinPoint. Since we started using this software, segmentation has become so easy and also it gives us the privilege of handling all our marketing assets, marketing analytics, Social media pages, and Email Marketing to name a few, under a single roof.

What aspects are problematic or could work better?

The current reports are good, but sometimes the graph pointers are not very clear, especially when I am trying to track anonymous visitors.I feel like application should develop in SEO reports so that Digital Marketing Agencies can make use of it effectively.

What features/services would you like to see in future versions of this product?

Reports Format
More Integrations
I would love to see the improved version of SEO Tracking and Monitoring from Aritic PinPoint

What specific problems in your company were solved by this product?

We used to face a lot of problems with identifying the right prospects for our business. After implementing Aritic, multiple segmentation options has helped us send the right prospect to the sales team. This has also reduced the time period in the sales cycle.

Are you a current user of this product?

Yes

USER DETAILS

What is your role with this product?

  • I advised the company to purchase it

How long have you been using this product?

Trial/Demo only

COMPANY DETAILS

What is your company size?

11-50 Employees

What is your industry?

Marketing and Advertising

USAGE & IMPLEMENTATION

How did your company implement this product?

in the cloud

How long did it take to set up this product?

less than 1 day

How many people in your company actively use this product?

just me

What is the primary use of this product in your company?

both B2B & B2C

EFFECT ON BUSINESS GOALS:

How did using this product affect your business goals?

  • It gathered and analyzed reports and data to help Improve and customize marketing campaigns.
  • It automated marketing processes, allowing users to concentrate on more crucial tasks.
  • It helped in engaging customers timely and intelligently for better close rates.
  • It enhanced brand and messaging consistency with custom templates and standards.
  • It shortened sales cycles with faster response times and better marketing strategies.

PRICING & COSTS

What was the cost of implementing this product?

$0

What is your total annual cost for using this product?

$390

How long is your contract with the vendor?

1 month

Did you get any discount for this product? How much?

yes

FEATURE DETAILS

Email Marketing

Automated Email Responses
5
amazing
Building and Personalizing Emails
5
amazing
Sending Outbound Emails
5
amazing
Manage Email Deliverability
5
amazing

Online Marketing

Mobile Optimized
5
amazing
A/B Testing
5
amazing
Dynamic Content
5
amazing
Landing Pages and Forms
5
amazing
Search Tracking and Optimization
5
amazing

Lead Management

CRM Lead Integration
5
amazing
Automated Alerts and Tasks
5
amazing
Online Behavior Tracking
5
amazing
Lead Nurturing
5
amazing
Lead Scoring and Grading
5
amazing
Segmentation
5
amazing
Data Quality Management
5
amazing
Marketing Lead Database
5
amazing

Campaign Management

Budgeting
5
amazing
Calendar
5
amazing
Event/Webinar Marketing
5
amazing
Program Management
5
amazing

Social

Social Ads
5
amazing
Social Sharing
5
amazing
Social Campaigns
5
amazing
Social Engagement
5
amazing
Social Listening
5
amazing

Reporting and Analytics

Basic Reporting
4
very good
Revenue Analytics
5
amazing
ROI Analytics
5
amazing
Web Analytics
5
amazing
SEO/Keyword Analytics
4
very good

Platform

Sandbox/Test Environments
5
amazing
Customization
5
amazing
Workflow Capability
5
amazing
User, Role, and Access Management
5
amazing
Internationalization
5
amazing
Performance and Reliability
5
amazing
Output Document Generation
5
amazing

Integration

Data Import & Export Tools
5
amazing
Integration APIs
5
amazing
Breadth of Partner Applications
5
amazing