Quite advanced and full stack automation suite

What are the best aspects of this product?

I have just started using Aritic PinPoint for my company. I am mainly looking into social media marketing here, and using Aritic PinPoint for that. Their social media monitoring features are really useful. I can track and monitor the entire engagement rates. Also, I have now set social media goals which makes tracking and monitoring really easy. Multiple social media platforms and one tool, I am loving it already.

What aspects are problematic or could work better?

Nothing as of now. I am still exploring Aritic PinPoint.

What features/services would you like to see in future versions of this product?

Surely a must buy. Our content team has benefitted a lot in terms of lead acquisition, and lead nurturing. We have done several automation campaigns across multiple marketing channels and mostly we have received good results. The behavioral tracking has helped us most. We got proper training from our management before we started using the tool. I'd suggest every company to do that so that they can leverage the full potential of this tool

What specific problems in your company were solved by this product?

Sales-marketing coordination was our primary goal before we invested in a marketing automation tool. Aritic PinPoint has lived upto our expectations

Are you a current user of this product?

No