A comprehensive social media tool that provides much of the data needed

What are the best aspects of this product?

Audiense is a nice tool to have, regardless of your experience in Twitter marketing. The Analytics feature is really awesome as it gives rich information such as the geographic data of the followers, how many followers are not following you back, which followers have a low follow back ratio, etc. I also like the customizable dashboard and the alerts which lets you know who unfollowed you. It is very comprehensive.

What aspects are problematic or could work better?

Nothing much but at times, I don't like the complicated graphics it provides. Also, I am afraid that I may not be using all of its features.

What specific problems in your company were solved by this product?

I no longer have to depend on a lot of tools to check on my Twitter campaigns and activities. In addition, it allows us to analyse a third party Twitter account, so that we can know what are the methods fellow marketeers are following and we can implement them also,

Are you a current user of this product?

Yes