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Audiense Review

Audiense
Our score: 8.8 User satisfaction: 100%

What is Audiense?

Audiense is a social marketing platform built on three core solutions – social insights, social marketing, and social advertising. The platform is intended to help businesses to connect with their audience and discover, understand, attract, or encourage them to take action.

With Audiense, businesses have a platform with which to identify their audience and their quality, gather high quality social intelligence to drive their social strategies to success. The tool also comes with a plethora of social marketing and social advertising functionalities. These tools help users optimize their engagement with their customers and prospective clients using audience insights, create unique audiences, as well as track their ROI fo paid and earned media to mention a few.

Overview of Audiense Benefits

Formerly called SocialBro, Audiense is a major improvement from its old brand, now deemed as a more sophiticated social media platform with advanced features designed to deliver real business value to large agencies and big brands all over the world. Audiense boasts of powerful tools that help business gather accurate and actionable insights, improve reach, devise and implement effective social marketing campaigns, and identify valuable segments and action.

With Audiense, it is easy for businesses to segment both their existing audiences or their targeted market. The system provides tools and functionalities that help them spot and attract influencers as well as connect, engage, and optimize communities to further promote their business. Audiense lets users identify and classify their audience, understand their behaviors, show patters and trends of their consumers.

With Audiense, it is easy for businesses to identify their audience and determine their quality. Comprehending the crossover between communities is also a breeze plus users enjoy a seamless combination of content and relationship analysis. The platform also helps in the optimization of users’ engagement with their customers and prospects using smart audience insights. It is also possible to create ultra segmented audiences to improve campaign reach and results. The system also comes with a plethora of tools that allow users to .rack all your organic and paid campaigns in detail.

Overview of Audiense Features

  • Uncover Twitter Follower key information
  • Tailor your content based on audience
  • Find new followers and target specific users
  • Identify Twitter influencers
  • Competitive analysis
  • Individual Tweet analysis
  • Discover best time to Tweet
  • Twitter dashboard
  • Integration with Buffer app
  • Identify fans based on interactions
  • Accounts comparison tool
  • Tag and attach notes to follwers
  • Integrate Twitter to your email database
  • Monitor Hashtags, Keywords and URLs
  • Automate DM Campaigns
  • Followback Unfollowback Tools
  • Tweet Analytics reports
  • Real-time Twitter stats
  • Integrated with Hootsuite
  • Twitter lists management

Audiense Position In Our Categories

Knowing that companies have distinctive business wants, it is only logical that they steer clear of getting a one-size-fits-all, ”best” software system. Just the same, it is hard to try to discover such a software solution even among widely used software solutions. The clever thing to undertake is to jot down the numerous critical factors which merit inspection like essential features, packages, skill competence of the users, organizational size, etc. Thereafter, you should double down on your product research thoroughly. Read some Audiense review articles and scrutinize each of the software solutions in your list more closely. Such comprehensive product research guarantee you weed out poorly fit apps and pay for the one which delivers all the features you require business requires.

Position of Audiense in our main categories:

TOP 200

Audiense is one of the top 200 Marketing Software products

TOP 20

Audiense is one of the 20 Social Media Management Software products

Audiense is also listed in the following subcategories:

Organizations have diverse wants and requirements and no software platform can be ideal in such a situation. It is useless to try to find a perfect off-the-shelf software system that meets all your business requirements. The intelligent thing to do would be to adapt the application for your specific requirements, worker skill levels, finances, and other elements. For these reasons, do not hurry and pay for well-publicized leading solutions. Though these may be widely used, they may not be the ideal fit for your particular needs. Do your groundwork, look into each short-listed application in detail, read a few Audiense Social Media Management Software reviews, contact the vendor for explanations, and finally select the app that provides what you want.

How Much Does Audiense Cost?

Audiense Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Audiense’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

User Satisfaction

Positive Social Media Mentions 7
Negative Social Media Mentions 0

We realize that when you make a decision to buy Social Media Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Audiense reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Audiense. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

Popular Audiense Alternatives

Top Competitors To Audiense By Price

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Audiense Comparisons

Audiense user reviews

Taking our Twitter presence to the next level

Read full review >
Jaime
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 15.09.2019 Company Size: 11-50 Employees Industry: Human Resources

Helping create more engaging content on Twitter

Read full review >
Manuel
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.09.2019 Company Size: 11-50 Employees Industry: Public Relations and Communications

Offering deeper insights of your social audience

Read full review >
Lorenzo
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.09.2019 Company Size: 11-50 Employees Industry: Security and Investigation

Letting us achieve greater outcomes for Twitter campaigns

Read full review >
Andy
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.10.2018 Company Size: More than 100 Employees Industry: Staffing and Recruiting

A great software to help create good social media campaigns

Read full review >
Preston
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.09.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

What are Audiense pricing details?

Audiense Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Audiense’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

What integrations are available for Audiense?

Audiense integrates with the following business systems and applications:

  • Hootsuite
  • Salesforce
  • Nimble
  • Segment
  • Linkfire
  • Twitter
  • GitHub

Audiense average rating:

Average score
4.9/5 (10 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Preston

PROS: We have been using Audiense for over a year now and it's a great piece of software that has helped us create a good social media campaign. It can highlight the personality traits of our audiences with the power of IBM Watson, so we are able to target the perfect audience for us. Once you have built an audience within the platform that you want to market to, you can transfer this list into the Twitter Ads platform and use paid marketing methods to target this filtered audience and we achieve better results.

CONS: The only feature of the software we have been unable to figure out is the conversation monitoring. We find the results are too broad, and a lot of the results are out of context. But this could be user error on our part.

Reviewed 2 years ago

Read full review >

The least favorable review

Manuel

PROS: Audiense is a very easy to use solution for monitoring client Twitter profiles. I love that you can input customer email addresses to see if they have Twitter accounts so that you can very quickly and easy follow and engage with them. You can also research information about your followers, such as where they live and their professions and will also help show the ROI of your ad campaign so that you can measure it against your goals. Its blog also provides really great content with a lot of helpful insight to offer to customers.

CONS: It’s limited in that you can only analyze Twitter. It would be amazing if it could provide the same insight for other social media sites. Since there are other services available that do this, it may not be the right service for you if you need to monitor across more platforms than on Twitter.

Reviewed 7 months ago

Read full review >

More reviews from 10 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Taking our Twitter presence to the next level

Read full review >
Jaime
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 15.09.2019 Company Size: 11-50 Employees Industry: Human Resources

PROS: I liked the ease of use and the platform itself. It was easy to see into our deeper analytics and offer a higher-level ROI analysis to key executives about our social media engagement. I also used it to look at our competitors and I used to track their engagement in ways that other tools didn't allow me to do so. I appreciate the helpfulness of the support team and the lack of pushy sales tactics.

CONS: It was complicated at first and I'm not sure that I ever got the full benefit from it. I didn't use their training though and maybe I should have. There were so many bells and whistles to it, but the micro copy helped.

What do you think about this review? Great Poor

Helping create more engaging content on Twitter

Read full review >
Manuel
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.09.2019 Company Size: 11-50 Employees Industry: Public Relations and Communications

PROS: Audiense is a very easy to use solution for monitoring client Twitter profiles. I love that you can input customer email addresses to see if they have Twitter accounts so that you can very quickly and easy follow and engage with them. You can also research information about your followers, such as where they live and their professions and will also help show the ROI of your ad campaign so that you can measure it against your goals. Its blog also provides really great content with a lot of helpful insight to offer to customers.

CONS: It’s limited in that you can only analyze Twitter. It would be amazing if it could provide the same insight for other social media sites. Since there are other services available that do this, it may not be the right service for you if you need to monitor across more platforms than on Twitter.

What do you think about this review? Great Poor

Offering deeper insights of your social audience

Read full review >
Lorenzo
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.09.2019 Company Size: 11-50 Employees Industry: Security and Investigation

PROS: I really like that with Audiense, you can gain deeper insights of your competitors on Twitter and make your decisions based off of that. It is hard sometimes to really make an effective social strategy when you are starting from scratch. I also really love how you can get insights ad to the times that your audience would have the most reach. This is crucial especially when doing paid social advertising, when you want to make sure you are targeting correctly and doing so at the right times.

CONS: There isn't much to dislike. It is a good product and very easy to use. Set up can take some time though.

What do you think about this review? Great Poor

Letting us achieve greater outcomes for Twitter campaigns

Read full review >
Andy
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.10.2018 Company Size: More than 100 Employees Industry: Staffing and Recruiting

PROS: With Audiense, you can achieve greater outcomes on Twitter campaigns comparable to other tools which usually charge a lot more money. I like the pricing model which is based on community size primarily, perfect for individuals and small businesses. The follower management features are superb as well and I like being able to work through competitors lists.

CONS: It can be a little slow in gathering information for reports. I often want the data immediately and it can be a problem. Sometimes the advanced search syntax does not work as advertised and I would have to run the same search a few different times to get the results that I am looking for.

What do you think about this review? Great Poor

A great software to help create good social media campaigns

Read full review >
Preston
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.09.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: We have been using Audiense for over a year now and it's a great piece of software that has helped us create a good social media campaign. It can highlight the personality traits of our audiences with the power of IBM Watson, so we are able to target the perfect audience for us. Once you have built an audience within the platform that you want to market to, you can transfer this list into the Twitter Ads platform and use paid marketing methods to target this filtered audience and we achieve better results.

CONS: The only feature of the software we have been unable to figure out is the conversation monitoring. We find the results are too broad, and a lot of the results are out of context. But this could be user error on our part.

What do you think about this review? Great Poor

Provides a complete visualization tool of our Twitter community

Read full review >
Maurice
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 23.08.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: Audiense provides us a complete visualization tool for Twitter and Instagram. The statistics and filters are great and help us to analysis our community of followers and followed. It helps determine the best time to tweet as well.

CONS: I have nothing negative to say about the platform. It is always possible to improve the platforms but its function is practically perfect for us. It is always available to use and functional in our work.

What do you think about this review? Great Poor

Helpful in guiding my Twitter strategy

Read full review >
Tyler
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.04.2018 Company Size: More than 100 Employees Industry: Internet

PROS: I've been using Audiense for a few years now to track new followers as well as unfollowers. The analytics it includes is very helpful compared to theother options.Although it's not necessarily useful for me, I enjoy the geographic data SocialBro gives you. I like to see where my followers are by country and timezone. Thus, it gives me a pretty good idea for when to tweet.

CONS: I access it through a free Chrome extension, so I'm not sure if this holds true through all of their software. However, they redesigned the user interface of the tool and it made it more difficult to navigate. I'm also not a fan of the way the app automatically updates information, I feel like some insights may be lost if I don't check everyday. I miss the way the data only updated when I requested that it be updated.

What do you think about this review? Great Poor

Does everything you would want a Twitter tool to do for your business

Read full review >
Michelle
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.03.2018 Company Size: More than 100 Employees Industry: Unknown

PROS: I like Audiense's ability to search for relevant followers based on influence score so we get to target people better. I also like the feature where we can analyse a competitor, being able to get information such as the follower count and others. It is helpful in suggesting the best times to tweet for maximum reachability and the insights being shared are beautiful.

CONS: It has a cmplicated learning curve for the average user which makes learning it a bit difficult. Also, it has a relatively lesser feature set and does not provide insights to spread influence It could use a better interface as it is confusing to use at the moment.

What do you think about this review? Great Poor

A comprehensive social media tool that provides much of the data needed

Read full review >
Fannie
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.01.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: Audiense is a nice tool to have, regardless of your experience in Twitter marketing. The Analytics feature is really awesome as it gives rich information such as the geographic data of the followers, how many followers are not following you back, which followers have a low follow back ratio, etc. I also like the customizable dashboard and the alerts which lets you know who unfollowed you. It is very comprehensive.

CONS: Nothing much but at times, I don't like the complicated graphics it provides. Also, I am afraid that I may not be using all of its features.

What do you think about this review? Great Poor

Helped me find new ways to grow my Twitter account

Read full review >
Kristin
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.12.2017 Company Size: More than 100 Employees Industry: Computer Software

PROS: Audiense is highly customizable when it comes to organizing data. I've really appreciated how easy it is to drill down into specific subsets of followers, get insights on recent Twitter interactions, and get solid information on influencers. There's a lot you can do with this tool, and it really feels like I've only just scratched the surface.

CONS: I haven't come across any issues yet. However, as a "nice to have" it would be great to have a better way of organizing tags. With a large list of tags, it becomes a difficult to find the one you want in search.

What do you think about this review? Great Poor
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Reviewed By Jenny Chang
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