A great software to help create good social media campaigns

What are the best aspects of this product?

We have been using Audiense for over a year now and it's a great piece of software that has helped us create a good social media campaign. It can highlight the personality traits of our audiences with the power of IBM Watson, so we are able to target the perfect audience for us. Once you have built an audience within the platform that you want to market to, you can transfer this list into the Twitter Ads platform and use paid marketing methods to target this filtered audience and we achieve better results.

What aspects are problematic or could work better?

The only feature of the software we have been unable to figure out is the conversation monitoring. We find the results are too broad, and a lot of the results are out of context. But this could be user error on our part.

What specific problems in your company were solved by this product?

We have seen a noticeable increase in conversions for our clients since using the platform. We are able to generate ROI for our clients.

Are you a current user of this product?

Yes