A trusted name in link shortening

What are the best aspects of this product?

Bitly makes it incredibly easy to turn those long, ugly URLs into simple, shareable links that we use for social content. One of the better features is its ability to look historically at what links performed best, since you can view your Bitly history anytime, and re-use them, which makes building an ongoing social content calendar much easier. Though I'm not a fan of them myself, you can also create QR codes with your Bitly links, and clicks are aggregated with your URL data. You can even create your own shortened links too.

What aspects are problematic or could work better?

The one major dislike I have is that at any time, a competitor can just add a "+" to the end of any of my Bitly links and see its performance data. I wish there was a way to make that information private.

What specific problems in your company were solved by this product?

It has cleaned up our tag-heavy URLs for cleaner social content. Though other platforms like Twitter have their own URL shorteners now, bitly is a recognized name that I believe our customers trust to click on.

Are you a current user of this product?

Yes