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Bitly REVIEW

Social Media Monitoring Software

12 user reviews
USER SATISFACTION 100%
OUR SCORE 8.5

What is Bitly?

Bitly is a powerful yet simple simple online service that lets you shorten URLs, and easily save and share your favorite links from around the internet via multiple channels including social media, email and more.

Back in the day, copying and pasting URLs was the norm until Twitter decided to implement  a 140 character limit on posts, also known as Tweets. Bitly solves this problem in only few minutes.

The service is branded as the the world’s largest URL shortener.  In essence, Bitly takes long URLs and shortens them by replacing the whole link with a series of numbers and letters. This is essential as many social media channels, particularly Twitter, have tight character count space, making sharing information fast and easy across the web.

Overview of Bitly Benefits

Bitly is a free service that people can get by just signing up. But aside from being free, using Bitly offers a number of advantages on top of shortening long URLs.

For one, you can customize your URLs using the Bit.ly service. By leveraging Bit.ly URL shortening solution, you can customize those letters and numbers to give a more personal appearance to the URL, which can be quite valuable for marketing and branding purposes.

Every Bitly link comes with its own stat page where you can access statistical information such as the the number of clicks your link has has recorded, the percentage of total clicks that came from your Bitly link, and the total clicks on all Bitly links that point to the same information or content.

With Bitly, you can gauge the performance of your links over time. A bar graph view shows the amount of incoming traffic that is going to your link on any given day. This information can be drilled down by the hour.

Ultimately, Bitly provides you information to identify trends and popular stories that attract readers in real time. With such a feature, Bitly also serves as a valuable analytic tool that helps you filter stories by topic, language, social platform, and area.

Overview of Bitly Features

  • Shorten and brand the 
links you share
  • Track individual link analytics
  • Gather audience intelligence
  • Measure campaign performance in one location
  • Collect insights on your performance
  • Optimize your marketing efforts
  • Give context to the click

Bitly Position In Our Categories

Position of Bitly in our main categories:

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500

Bitly is one of the top 500 Marketing Software products

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500

Bitly is one of the top 500
Marketing Software products


Bitly is also listed in the following subcategories:

Category:Position:Category:Position:
Social Media Monitoring Software#34
Category:Position:
Social Media Monitoring Software#34

It is important to realize that almost no app in the Marketing Software category is going to be an ideal solution that can match all the requirements of all company types, sizes and industries. It may be a good idea to read a few Bitly reviews first as certain software might excel only in a really small group of applications or be created with a very specific type of industry in mind. Others might function with a goal of being easy and intuitive and therefore lack complex functionalities desired by more experienced users. There are also apps that support a wide group of users and give you a rich feature base, however this in most cases comes at a more significant price of such a solution. Make sure you're aware of your needs so that you choose a service that provides exactly the features you search for.

How Much Does Bitly Cost?

Bitly Pricing Plans:

Bitly is a free application. An enterprise pricing version is nevertheless available for small and medium businesses and large enterprises.

User Satisfaction

We realize that when you make a decision to buy Social Media Monitoring Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Bitly reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Bitly. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

99

NEGATIVE SOCIAL MENTIONS

1

Video

Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Free
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE NO.
  • TRAINING
  • TICKETS

What are Bitly pricing details?

Bitly Pricing Plans:

Bitly is a free application. An enterprise pricing version is nevertheless available for small and medium businesses and large enterprises.

What integrations are available for Bitly?

Bitly integrates with the following business systems and applications:

  • Facebook
  • Twitter
  • Oktopost
  • Gleam
  • Percolate
  • FluidSurvey
  • CoSchedule
  • Klipfolio
  • Salesforce
  • WordPress
  • DevX
  • SocialOomph
  • Social Sprout
  • Adobe
  • TweetDeck
  • Sprinklr
  • Simple Measured
  • Spredfast
  • Dynamic Signal
  • Hubspot

User reviews


User reviews in total: 12

8
4
0
0
0

Average Rating:

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The most favorable review

Norman

3 months ago


Pros: I have used bitly on two fronts: as a user needing to shorten links for personal and work user and as an analyst needing to track the clickthroughs for those links. It does all of that in a clear way and it is a perfect companion to any social/digital strategy. It is an effective tool that you can use even if you don't have any budget for digital marketing efforts.

Cons: I don't have any issues with it. it would be nice though to have an Android app in the same way as I already have one on my iPhone. However, that isn't a big dealbreaker for me.

The least favorable review

Elsa

3 months ago


Pros: Bitly makes it incredibly easy to turn those long, ugly URLs into simple, shareable links that we use for social content. One of the better features is its ability to look historically at what links performed best, since you can view your Bitly history anytime, and re-use them, which makes building an ongoing social content calendar much easier. Though I'm not a fan of them myself, you can also create QR codes with your Bitly links, and clicks are aggregated with your URL data. You can even create your own shortened links too.

Cons: The one major dislike I have is that at any time, a competitor can just add a "+" to the end of any of my Bitly links and see its performance data. I wish there was a way to make that information private.

Published 3 months ago
Verified
user
Bitly makes it incredibly easy to turn those long, ugly URLs into simple, shareable links that we use for social content. One of the better features is its ability to...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
I have used bitly on two fronts: as a user needing to shorten links for personal and work user and as an analyst needing to track the clickthroughs for those links. It...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
Bitly is great and easy to use. It's free and it does the job of shortening links quite well. In addition, the dashboard is great and it allows you to see how many people...



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Published 6 months ago
Verified
user
For such a simple tool, bitly does a great service in addressing the need to get URLs shortened, especially in some social networking sites with character limits or even...



What do you think about this review? Great Poor
Published 6 months ago
Verified
user
I really like the fact that bitly free accounts are fully functional, and that is one of the most important aspects of it. I've been using it for years to shorten and...



What do you think about this review? Great Poor
Published 6 months ago
Verified
user
Bitly provides a fully functional account for free. Of course you can opt to pay for an upgrade, but in my personal experience, the free account works just as well for...



What do you think about this review? Great Poor
Published 6 months ago
Verified
user
I love that you can just go on the website and just paste your link in the text box and it will shorten the link automatically. So easy! And if you wanted an


What do you think about this review? Great Poor
Published 7 months ago
Verified
user
I love that I can use this product in tandem with Google's URL Builder to create trackable links that don't take up your entire screen. What's more, it has surprisingly...



What do you think about this review? Great Poor
Published 7 months ago
Verified
user
Bitly does a good job of setting itself apart from the rest of the URL shorteners out there by focusing on analytics. It allows the user to spread links with ease while...



What do you think about this review? Great Poor
Published 7 months ago
Verified
user
Bitly has been around for some time now and my impression of it is that it is a business ready for the future. They offered shortened URL's as a service out of the box,...



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