Addresses a social media necessity for links

What are the best aspects of this product?

Bitly can turn long, tracking URLs easily into simple, shareable links that can be used for social content. What's more, it can track and analyze the effectiveness of the links you use for social campaigns. The website even provides tools to view statistics related to the users that click on the generated links.

What aspects are problematic or could work better?

The only issue with a link shortner is not really related to the service. It's just that some people are afraid to click on the bitly-shortened link since they won't be able to know where the link leads to. You may end up losing some customers because of this.

What specific problems in your company were solved by this product?

Its shortened URLs are great for usability for whatever link that needs to be shared. It is also fairly easy to set up. Most importantly, it addresses the need to have a link shortening solution especially for social media purposes.

Are you a current user of this product?

Yes