What are the best aspects of this product?
I have used bitly on two fronts: as a user needing to shorten links for personal and work user and as an analyst needing to track the clickthroughs for those links. It does all of that in a clear way and it is a perfect companion to any social/digital strategy. It is an effective tool that you can use even if you don't have any budget for digital marketing efforts.
What aspects are problematic or could work better?
I don't have any issues with it. it would be nice though to have an Android app in the same way as I already have one on my iPhone. However, that isn't a big dealbreaker for me.
What specific problems in your company were solved by this product?
It isn't just a link shortener. It has helped us greatly in identifying where our audience is based, what they're interested, how successful our links are and which ones don't perform as well. I personally applaud the link analytics that's included in the platform.
Are you a current user of this product?
What is your role with this product?
How long have you been using this product?
Less than 1 month
What is your company size?
More than 100 Employees
What is your industry?
Did your company use a different software before this one?
How many people in your company actively use this product?
How long is your contract with the vendor?
Less than 1 year