Amazing platform for data management

What are the best aspects of this product?

BlueKai offers the following advantages: It provides a vast central data storehouse with first and third party data collection features. Plus, it smoothly integrates with popular third party data providers. BlueKai also supports integration with leading ad exchanges and networks to facilitate accurate media buying. It offers amazing analytics for proper measurement and tracking of defined KPIs. Finally, the customer support agents are knowledgeable and very helpful.

What aspects are problematic or could work better?

There are a few drawbacks I would like to point out. There is no free trial offered to help you test the features beforehand. The user interface is not intuitive which makes navigation hard. Finally, the reporting feature could be improved a lot.

What specific problems in your company were solved by this product?

The app offers marketing data which can be combined with available firsthand data to get great value. It allows us to target our audience more effectively to generate more revenue.

Are you a current user of this product?

Yes