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Bluekai Review

Bluekai
Our score: 8.7 User satisfaction: 95%

What is Bluekai?

Bluekai is the world’s first and only complete enterprise data activation tool for intelligent marketing. It offers customers a tool to manage and activate their first-, second-, and third-party data in their various marketing and customer activities. Bluekai is an end-to-end SaaS tool for marketers and publishers who are looking for ways to maximize their various cross-channel marketing efforts and get a proprietary solution to unlock reach, scale, as well as efficiency using data. The solution leads the data-driven marketing sector with the industry’s advanced data management platform and data exchange.

Bluekai works with a lot of companies and is presently trusted by many of the Fortune 30 brands to activate their data.

Overview of Bluekai Benefits

Bluekai helps you understand your audience and segment them efficiently so you can improve your marketing campaigns that target the right audience. Gain deep insights on which of your campaign strategies are performing, uncover wasted impressions, and determine which devices drive the most conversions and sales.

Its Data Management Platform (DMP) can centrally organize a firm’s customer and audience data efficiently in the cloud to help conduct more personalized marketing campaigns across various channels and provide better results and higher marketing return on investment. The tool also runs the largest third-party data marketplace in the world to augment an account’s proprietary data with actionable data found on over 700 million profiles.

Bluekai, an Oracle company, is said to be the first complete enterprise data activation system when it comes to intelligent marketing in the whole world.

Bluekai has been at the forefront of the data-driven marketing field since 2008 when it launched the first data exchange the world and then later branched out to establish the first DMP for marketers.

Overview of Bluekai Features

  • Mobile data management platform
  • Data management platform
  • Audience data marketplace
  • BlueKai partner program
  • Audience analytics suite

Bluekai Position In Our Categories

Bearing in mind businesses have distinct business needs, it is only logical that they avoid adopting a one-size-fits-all, “perfect” business application. At any rate, it is difficult to chance on such a software solution even among recognizable software products. The efficient thing to undertake can be to write down the various key aspects which merit examination such as crucial features, pricing, technical skill ability of staff members, company size, etc. After which, you must conduct your product research fully. Go over these Bluekai review articles and check out the other solutions in your shortlist more closely. Such comprehensive product investigation makes sure you take out ill-fitting applications and subscribe to the one that provides all the aspects you require company requires in sustaining growth.

Position of Bluekai in our main categories:

TOP 100

Bluekai is one of the top 100 Business Intelligence Software products

TOP 200

Bluekai is one of the 200 Marketing Software products

Bluekai is also listed in the following subcategories:

Organizations have unique wants and requirements and no software application can be just right in such a scenario. It is pointless to try to find a perfect off-the-shelf software app that meets all your business wants. The wise thing to do would be to adapt the system for your unique requirements, staff member skill levels, finances, and other aspects. For these reasons, do not hurry and pay for well-publicized leading solutions. Though these may be widely used, they may not be the ideal fit for your unique requirements. Do your homework, look into each short-listed application in detail, read a few Bluekai Marketing Automation Software reviews, speak to the maker for explanations, and finally select the product that presents what you want.

How Much Does Bluekai Cost?

Bluekai Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

The tool offers subscription pricing. Contact the company directly for pricing details.

User Satisfaction

Positive Social Media Mentions 62
Negative Social Media Mentions 3

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Bluekai reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Bluekai. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Bluekai Comparisons

Bluekai user reviews

I don’t have to worry about customer profiles any more

Read full review >
Theresa
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 04.10.2019 Company Size: More than 100 Employees Industry: Mechanical or Industrial Engineering

Ideal app for data targeting

Read full review >
Jaime
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.09.2019 Company Size: More than 100 Employees Industry: Marketing and Advertising

Offers extensive data solutions

Read full review >
Heather
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 09.09.2019 Company Size: More than 100 Employees Industry: Marketing and Advertising

Provides a massive database

Read full review >
Estelle
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.09.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

Rocking good app

Read full review >
Gustavo
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.08.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

What are Bluekai pricing details?

Bluekai Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

The tool offers subscription pricing. Contact the company directly for pricing details.

What integrations are available for Bluekai?

No information available

Bluekai average rating:

Average score
5/5 (11 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Jaime

PROS: I feel BlueKai has become ubiquitous as many media companies are using it. I recommend the app for agencies that can use it for their digital campaigns. The vendor sells their data to other partners so segments in Exelate or DLX come from them. We use the data integration to target our campaigns more effectively which has boosted the media ROI.

CONS: Buying data is expensive. You have to pay a premium price for the data and if your targeted campaigns are not effective, your ROI will go down.

Reviewed 7 months ago

Read full review >

The least favorable review

Charlotte

PROS: The following are my favorites among Bluekai’s many excellent features: The wide range of easily accessible third party segments, it is easy to access third party data segments to layer into the campaigns we create, copying the audience extensions based on the third party data segments, and finally, the app provides amazing behavioral data which is vital for third party data.

CONS: A couple of things bother me. The user interface could be improved to make it easier to navigate. Second, I feel the pricing packages are on the expensive side.

Reviewed 2 years ago

Read full review >

More reviews from 11 actual users:

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Latest
  • Latest
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  • Most positive
  • Most negative

I don’t have to worry about customer profiles any more

Read full review >
Theresa
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 04.10.2019 Company Size: More than 100 Employees Industry: Mechanical or Industrial Engineering

PROS: I love BlueKai because it offers large volumes of customer data which help us learn more about our customers. Before we started using the app, we had very little info on our customers. BlueKai has been a savior as it offers plenty of useful data.

CONS: We are making efforts to add more customers to the BlueKai platform. If your business has only a few users, the app may be able to provide only a small amount of matches with their data.

What do you think about this review? Great Poor

Ideal app for data targeting

Read full review >
Jaime
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.09.2019 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: I feel BlueKai has become ubiquitous as many media companies are using it. I recommend the app for agencies that can use it for their digital campaigns. The vendor sells their data to other partners so segments in Exelate or DLX come from them. We use the data integration to target our campaigns more effectively which has boosted the media ROI.

CONS: Buying data is expensive. You have to pay a premium price for the data and if your targeted campaigns are not effective, your ROI will go down.

What do you think about this review? Great Poor

Offers extensive data solutions

Read full review >
Heather
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 09.09.2019 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: For me, the most impressive part about BlueKai is the audience segments which are large scale and built out wonderfully well.

CONS: The only glitch is the integration with DSPs do not have clear descriptions about what segments are available.

What do you think about this review? Great Poor

Provides a massive database

Read full review >
Estelle
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.09.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: BlueKai enables effective user-targeting as the platform tracks about a billion user profiles. The BlueKai Registry enables consumers and users to learn about their digital info that is being gathered by the app.

CONS: In my opinion, BlueKai lags behind its competitors when it comes to user interface which looks pretty old-fashioned.

What do you think about this review? Great Poor

Rocking good app

Read full review >
Gustavo
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.08.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: For me, the highlights of BlueKai are the easy to use platform and the high quality professionals who have created this software and provide excellent customer support.

CONS: My only complaint is BlueKai took its time to get back to me with the results from the planning desk which I intended to use to learn about the performance of my data.

What do you think about this review? Great Poor

Easy to use system

Read full review >
Warren
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.04.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: We use BlueKai’s third party segments along with Google’s Doubleclick for Publishers to reach targeted readers on our website. The app offers multiple data sources and segments that are ideal for retailers and also to reach B2B consumers. This makes BlueKai a perfect app for our advertisers.

CONS: The only drawback is it is a bit difficult to know the accuracy of the segments.

What do you think about this review? Great Poor

Robust but not easy to use

Read full review >
Rose
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.04.2018 Company Size: More than 100 Employees Industry: Insurance

PROS: For me, the highlights of BlueKai software are it offers access to plenty of data sets and integrates easily with other popular systems.

CONS: There are a couple of issues: The data sets can be difficult to navigate to add/remove choices. Second, rules can be hard to create when matching the correct nomenclature.

What do you think about this review? Great Poor

Effective data management platform

Read full review >
Kelley
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 05.04.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: I like BlueKai because it allows me to target by demographics, gender, and behavior, so it is an effective product for me.

CONS: I find BlueKai hard to navigate because I need to do inventory testing. First, you need to wait for new segments to be populated. Second, you have to reduce the inventory to an acceptable percentage. You can’t use all the available inventory because it will affect the effectiveness of your campaigns.

What do you think about this review? Great Poor

Solid data management solution

Read full review >
Charlotte
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 21.03.2018 Company Size: More than 100 Employees Industry: Consumer Goods

PROS: The following are my favorites among Bluekai’s many excellent features: The wide range of easily accessible third party segments, it is easy to access third party data segments to layer into the campaigns we create, copying the audience extensions based on the third party data segments, and finally, the app provides amazing behavioral data which is vital for third party data.

CONS: A couple of things bother me. The user interface could be improved to make it easier to navigate. Second, I feel the pricing packages are on the expensive side.

What do you think about this review? Great Poor

Amazing platform for data management

Read full review >
Mercedes
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.01.2018 Company Size: More than 100 Employees Industry: Internet

PROS: BlueKai offers the following advantages: It provides a vast central data storehouse with first and third party data collection features. Plus, it smoothly integrates with popular third party data providers. BlueKai also supports integration with leading ad exchanges and networks to facilitate accurate media buying. It offers amazing analytics for proper measurement and tracking of defined KPIs. Finally, the customer support agents are knowledgeable and very helpful.

CONS: There are a few drawbacks I would like to point out. There is no free trial offered to help you test the features beforehand. The user interface is not intuitive which makes navigation hard. Finally, the reporting feature could be improved a lot.

What do you think about this review? Great Poor

Indispensable application for today’s data world

Read full review >
Wallace
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.01.2018 Company Size: More than 100 Employees Industry: Civil Engineering

PROS: I really like BlueKai’s cloud-based data management platform. This platform helps us to look at customer data and analyze their behavior. This helps us to target the right customers and boost our marketing efforts.

CONS: First, BlueKai is an expensive app. Second, the user interface is hard to use and can be improved. The platform has an excellent customer base and offers plenty of data. The vendor should make it easy to sort through this data.

What do you think about this review? Great Poor
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Reviewed By Jenny Chang
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