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Bluekai REVIEW

Marketing Automation Software

11 user reviews
USER SATISFACTION 95%
OUR SCORE 8.7

What is Bluekai?

Bluekai is the world’s first and only complete enterprise data activation tool for intelligent marketing. It offers customers a tool to manage and activate their first-, second-, and third-party data in their various marketing and customer activities. Bluekai is an end-to-end SaaS tool for marketers and publishers who are looking for ways to maximize their various cross-channel marketing efforts and get a proprietary solution to unlock reach, scale, as well as efficiency using data. The solution leads the data-driven marketing sector with the industry’s advanced data management platform and data exchange.

Bluekai works with a lot of companies and is presently trusted by many of the Fortune 30 brands to activate their data.

Overview of Bluekai Benefits

Bluekai helps you understand your audience and segment them efficiently so you can improve your marketing campaigns that target the right audience. Gain deep insights on which of your campaign strategies are performing, uncover wasted impressions, and determine which devices drive the most conversions and sales.

Its Data Management Platform (DMP) can centrally organize a firm’s customer and audience data efficiently in the cloud to help conduct more personalized marketing campaigns across various channels and provide better results and higher marketing return on investment. The tool also runs the largest third-party data marketplace in the world to augment an account’s proprietary data with actionable data found on over 700 million profiles.

Bluekai, an Oracle company, is said to be the first complete enterprise data activation system when it comes to intelligent marketing in the whole world.

Bluekai has been at the forefront of the data-driven marketing field since 2008 when it launched the first data exchange the world and then later branched out to establish the first DMP for marketers.

Overview of Bluekai Features

  • Mobile data management platform
  • Data management platform
  • Audience data marketplace
  • BlueKai partner program
  • Audience analytics suite

Bluekai Position In Our Categories

Position of Bluekai in our main categories:

100

Bluekai is one of the top 100 Business Intelligence Softwareproducts

Top
200

Bluekai is one of the 200 Marketing Softwareproducts

100

Bluekai is one of the 100
Business Intelligence Software products

200

Bluekai is one of the 200
Marketing Software products


Bluekai is also listed in the following subcategories:

Category:Position:Category:Position:
Marketing Automation Software#44
Category:Position:
Marketing Automation Software#44

Each organization has different wants and requires an application that can be customized for their size, type of staff members and clients, and the particular industry they are in. For these reasons, no system can proffer perfect functionality off-the-shelf. When you look for a software system, first be sure what you require it for. Read some Bluekai reviews and ask yourself do you need basic tools or do you need complex tools? Are there any industry-specific features that you are searching for? Find the answers to these queries to aid your search. There are multiple factors that you need to reflect on and these include your budget, specific business requirements, your company size, integration requirements etc. Take your time, check out a few free trials, and finally choose the app that offers all that you need to enhance your company efficiency and productivity.

How Much Does Bluekai Cost?

Bluekai Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

The tool offers subscription pricing. Contact the company directly for pricing details.

User Satisfaction

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Bluekai reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Bluekai. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

62

NEGATIVE SOCIAL MENTIONS

3

Video

Technical details

Devices Supported
  • Windows
  • Android
  • iPhone/iPad
  • Mac
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • PHONE
  • TRAINING

Bluekai User Reviews

Heather

Estelle

12 months ago
Verified
user


Gustavo

1 year ago
Verified
user


Jaime

What are Bluekai pricing details?

Bluekai Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

The tool offers subscription pricing. Contact the company directly for pricing details.

What integrations are available for Bluekai?

No information available

User reviews


User reviews in total: 11

6
5
0
0
0

Average Rating:

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The most favorable review

Heather

12 months ago


Pros: For me, the most impressive part about BlueKai is the audience segments which are large scale and built out wonderfully well.

Cons: The only glitch is the integration with DSPs do not have clear descriptions about what segments are available.

The least favorable review

Theresa

1 year ago


Pros: I love BlueKai because it offers large volumes of customer data which help us learn more about our customers. Before we started using the app, we had very little info on our customers. BlueKai has been a savior as it offers plenty of useful data.

Cons: We are making efforts to add more customers to the BlueKai platform. If your business has only a few users, the app may be able to provide only a small amount of matches with their data.

Published 12 months ago
Verified
user
For me, the most impressive part about BlueKai is the audience segments which are large scale and built out wonderfully well.



What do you think about this review? Great Poor
Published 12 months ago
Verified
user
BlueKai enables effective user-targeting as the platform tracks about a billion user profiles. The BlueKai Registry enables consumers and users to learn about their...



What do you think about this review? Great Poor
Published 1 year ago
Verified
user
For me, the highlights of BlueKai are the easy to use platform and the high quality professionals who have created this software and provide excellent customer support.



What do you think about this review? Great Poor
Published 1 year ago
Verified
user
I feel BlueKai has become ubiquitous as many media companies are using it. I recommend the app for agencies that can use it for their digital campaigns. The vendor sells...



What do you think about this review? Great Poor
Published 1 year ago
Verified
user

What do you think about this review? Great Poor
Published 1 year ago
Verified
user
We use BlueKai’s third party segments along with Google’s Doubleclick for Publishers to reach targeted readers on our website. The app offers multiple data sources...



What do you think about this review? Great Poor
Published 1 year ago
Verified
user
For me, the highlights of BlueKai software are it offers access to plenty of data sets and integrates...



What do you think about this review? Great Poor
Published 1 year ago
Verified
user
I like BlueKai because it allows me to target by demographics, gender, and behavior, so it is an effective product for me.



What do you think about this review? Great Poor
Published 1 year ago
Verified
user
The following are my favorites among Bluekai’s many excellent features: The wide range of easily accessible third party segments, it is easy to access third party data...



What do you think about this review? Great Poor
Published 2 years ago
Verified
user
BlueKai offers the following advantages: It provides a vast central data storehouse with first and third party data collection features. Plus, it smoothly integrates with...



What do you think about this review? Great Poor

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