What are the best aspects of this product?
We use BlueKai’s third party segments along with Google’s Doubleclick for Publishers to reach targeted readers on our website. The app offers multiple data sources and segments that are ideal for retailers and also to reach B2B consumers. This makes BlueKai a perfect app for our advertisers.
What aspects are problematic or could work better?
The only drawback is it is a bit difficult to know the accuracy of the segments.
What specific problems in your company were solved by this product?
We use BlueKai to offer our clients promising leads and clicks. The app helps us to target more effectively and show our clients we can offer good ROI. Plus, we use the system to educate our clients about the future of digital advertising and to assure them that will lead them to the desired results.
Are you a current user of this product?
Yes
What is your role with this product?
How long have you been using this product?
Less than 1 month
What is your company size?
More than 100 Employees
What is your industry?
Marketing and Advertising
How many people in your company actively use this product?
just me
How long is your contract with the vendor?
1 year
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