Effective data management platform

What are the best aspects of this product?

I like BlueKai because it allows me to target by demographics, gender, and behavior, so it is an effective product for me.

What aspects are problematic or could work better?

I find BlueKai hard to navigate because I need to do inventory testing. First, you need to wait for new segments to be populated. Second, you have to reduce the inventory to an acceptable percentage. You can’t use all the available inventory because it will affect the effectiveness of your campaigns.

What specific problems in your company were solved by this product?

We use BlueKai to provide behavioral targeting to our local and national advertisers. Before using the app, we were not able to target demographics or behavior.

Are you a current user of this product?

Yes