Indispensable application for today’s data world

What are the best aspects of this product?

I really like BlueKai’s cloud-based data management platform. This platform helps us to look at customer data and analyze their behavior. This helps us to target the right customers and boost our marketing efforts.

What aspects are problematic or could work better?

First, BlueKai is an expensive app. Second, the user interface is hard to use and can be improved. The platform has an excellent customer base and offers plenty of data. The vendor should make it easy to sort through this data.

What specific problems in your company were solved by this product?

We use BlueKai to target our marketing efforts towards a specific audience that is interested in our services.

Are you a current user of this product?

Yes