What are the best aspects of this product?
For me, the most impressive part about BlueKai is the audience segments which are large scale and built out wonderfully well.
What aspects are problematic or could work better?
The only glitch is the integration with DSPs do not have clear descriptions about what segments are available.
What specific problems in your company were solved by this product?
We use BlueKai to effectively do targeting for digital advertising campaigns. The app offers excellent scale and targeting features.
Are you a current user of this product?
Yes
What is your role with this product?
How long have you been using this product?
1-3 years
What is your company size?
More than 100 Employees
What is your industry?
Marketing and Advertising
How many people in your company actively use this product?
most employees
How long is your contract with the vendor?
Less than 1 year
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US Office: 120 St James Ave Floor 6, Boston, MA 02116
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