Solid data management solution

What are the best aspects of this product?

The following are my favorites among Bluekai’s many excellent features: The wide range of easily accessible third party segments, it is easy to access third party data segments to layer into the campaigns we create, copying the audience extensions based on the third party data segments, and finally, the app provides amazing behavioral data which is vital for third party data.

What aspects are problematic or could work better?

A couple of things bother me. The user interface could be improved to make it easier to navigate. Second, I feel the pricing packages are on the expensive side.

What specific problems in your company were solved by this product?

We use Bluekai to get useful data that helps in finding particular segments of users who can improve the overall conversion rates. Plus, the app helps to boost the overall ROI of the projects we complete.

Are you a current user of this product?

Yes