Brandwatch – The system our company can’t go without

What are the best aspects of this product?

Brandwatch offers a wide range of Boolean operators, which is vital when selecting search criteria. Thanks to the rules, we got rid of spam and are now refining sentiments, making our categories way more useful and better organzied. The list of variables is just endless, and includes such as workflows, demographics, topics, and so on. We're using it in English only, but international users may be interested to know the tool covers most of world's widely applied languages. Price is good, and updates are regular, there is no reason to skip it.

What aspects are problematic or could work better?

I'd prefer a proper iOS app, this way I'm struggling even to access my data on the iPhone. Everything else is great.

What specific problems in your company were solved by this product?

For the first time, we can use user generated content to define a proper marketing strategy and to involve our customers. We've identified critical conversations and are currently working with them, and the service we provide is way better. Brandwatch helped us evaluate the success of our campaigns, and asses inefficient parts, something we had no idea could be done this easily!

Are you a current user of this product?

Yes