Price

£500

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Brandwatch REVIEW

Marketing Software

28 user reviews
USER SATISFACTION 97%
OUR SCORE 8.0

What is Brandwatch?

Brandwatch is one of the leading tools for social media monitoring in the world, allowing your business to analyze and utilize business conversations from across the social web. It offers a powerful and efficient social media monitoring and analytics platform that enables your business to collect, analyze and report relevant business insights on your social media data.

It is an ideal platform to make sense of the social media chatter about your brand. It crawls the Internet, archiving voluminous social media data gathered from at least 90 million sources and in 27 languages. You can search data in Brandwatch’s web-based interface, either proactively or retroactively for social media mentions of your brand or keyword, thanks to a sophisticated query creation process.

Overview of Brandwatch Benefits

Brandwatch’s social media monitoring tool can help your business look at social media data and conversations in order to provide you with information as well as the means to monitor specific segments to track their online presence.

The tool’s coverage includes news sites, forums, blogs, and social networks like Twitter and Facebook. You can then search social media data for terms they are researching, before using categorization, sentiment analysis, charting, and other analytic features that will give you further insight.

Brandwatch also has engagement, monitoring, as well as workflow features. The company behind the tool is one of the few that has full access to more than 90 million sources. Among these sources is Twitter’s “firehose”, which allows businesses complete coverage of tweets that were sent out using Twitter. The data generated allows you to track trends, look at campaigns, and assess competitors.

The app has an advanced suite of features allowing business data to be chopped and sliced in order to provide you with useful insights, through categorization, graphing, geolocation, metadata, as well as countless other components.

Understanding and monitoring your company brand is just the start: it also allow users to engage with target communities, responding to, assigning workflow, as well as handling social media mentions with ease.

Brandwatch differs from its competitors due to its flexibility and power in creating specific queries, using 22 Boolean Operators (the most operators of any platform on the market).

Whilst other companies buy some parts of their data from providers, rather than harvest it themselves, Brandwatch gathers information from over 70 million sources using proprietary technology.

Brandwatch clients are in control of their data rather than Brandwatch supplying them with what it believes they want to see, and with unlimited users customers can find out a vast amount of information by using the tool across multiple departments at no extra cost.

Another factor that sets Brandwatch apart is its ability to adapt to suit customer demands. As the company does not outsource its data or development, Brandwatch is being updated on a fortnightly basis with new features. If Brandwatch becomes aware of a new need or demand that may arise at little notice, it is better positioned to be agile enough to implement the necessary changes.

Overview of Brandwatch Features

  • Multilingual Coverage
  • Search Operators
  • Proprietary Technology
  • Historical Data
  • Metadata
  • Location Data
  • Sentiment Analysis
  • Influence Statistics
  • Charting
  • Customizable Dashboards
  • Bulk Actions
  • Topic clouds
  • Fast and Intuitive Interface
  • Filters and Search Within
  • Rules
  • Email Alerts
  • Fully Exportable Data
  • One-click Response
  • Workflow
  • Unlimited Users
  • Continuous Innovation
  • Human Data Validation
  • Comprehensive Training Material
  • Personal Account Manager
  • Quality over quantity
  • Full Twitter Coverage
  • Channels
  • Twitter Insights
  • Shareable Dashboards
  • Integrations and partnerships
  • Demographic Insights
  • SSO
  • Automated Reports
  • Fully branded
  • Multi-screen
  • Controlled remotely
  • Multiple setups
  • Flexible displays
  • Integration
  • Dynamic
  • Communication

What Problems Will Brandwatch Solve?

Brandwatch can be used for countless purposes ranging from the generation of new business leads to tracking competitors and the creation of marketing material. The tool has started to become an integral feature of most medium to large companies across hundreds of different industries .

1st Challenge: Tracking campaigns

The social media monitoring platform is used for campaigns to help raise awareness of the Brandwatch brand and that of any clients it is working with. An example of a recent campaign which showcased how Brandwatch could be used is “The World Cup 2014 Visualisation”. This visualization provided Brandwatch with a unique opportunity to raise brand awareness in the USA, UK, and – for the first time – South America.

Using the power of Brandwatch, the company presented fans with a different view on the World Cup. Instead of providing common stats like shots on goal and possession, Brandwatch’s visualization looked at social data from off the pitch.

Taking a traditional game and adding a unorthodox twist gave fans the opportunity to see innovative and exciting data in thought-provoking ways, like which country has the largest fan base on social media.

Brandwatch took the obvious footballing metrics such as world ranking, games played and team value and compared them to country-based metrics – GDP, population, labor force and life expectancy.

Brandwatch gave users over 260 potential combinations of data, each with their own individual insights. The data was changed and updated daily, allowing fans to see how significant moments on the pitch affect people off the pitch. Arguably, no other World Cup stats provided this diversity of coverage and insights.

This was the only database of its kind created and generated a large increase of traffic to the Brandwatch site and to FGV DAPP web pages. This campaign demonstrated how SMM tools can be used to generate data for visual purposes and for interactive use by the public.

2nd Challenge: Finding leads

The Brandwatch app is also used for lead generation purposes. This is achieved through the creation of a web “query” which can highlight conversations around a specific industry and brand. Social media monitoring identifies where those discussing a specific product or industry are present, and can then alert staff to where they should be focusing their efforts. For example, Brandwatch allows you to create a query that looks for intent to purchase language. SDR teams can use those mentions in order to generate and capitalize on leads that would otherwise be missed.

3rd Challenge: Finding influencers and competitor benchmarking

Brandwatch also identifies key influencers who may be interested in purchasing your product. Brands can then offer them the opportunity to try a free demo of the product. By using Brandwatch, clients have been able to find leads, create advertising opportunities and understand where their target audience is present. Similarly, the app can be used for competitor benchmarking. This allows clients to analyze how their competition is faring in comparison to them as well as gauging any negativity that may be present within the industry.

Brandwatch Position In Our Categories

Position of Brandwatch in our main categories:

200

Brandwatch is one of the top 200 Marketing Software products

10

Brandwatch is one of the top 10 Reputation Management Software products

200

Brandwatch is one of the top 200
Marketing Software products

10

Brandwatch is one of the top 10
Reputation Management Software products


Brandwatch is also listed in the following subcategories:

Category:Position:Category:Position:
Social Media Monitoring Software#49
Category:Position:
Social Media Monitoring Software#49

Organizations have diverse needs and requirements and no software platform can be ideal in such a scenario. It is useless to try to find an ideal off-the-shelf software app that fulfills all your business requirements. The intelligent thing to do would be to adapt the application for your special wants, employee skill levels, budget, and other factors. For these reasons, do not hasten and pay for well-publicized leading systems. Though these may be widely used, they may not be the perfect fit for your specific wants. Do your groundwork, investigate each short-listed system in detail, read a few Brandwatch reviews, speak to the maker for clarifications, and finally choose the product that provides what you require.

How Much Does Brandwatch Cost?

Brandwatch Pricing Plans:

Brandwatch/Pro: £500/month

  • Social analysis for small and medium brands or topics

Enterprise/M: £2000/month

  • Advanced analysis for big brands and large agencies

Enterprise/Q: £2000/month

  • Advanced analysis with high-volume queries for growing agencies

It also has special packages for agencies. Brandwatch Vizia is available on a subscription basis, on top of a Brandwatch Analytics Enterprise account. Pricing for Vizia is based on number of licenses. Get in touch with the company for pricing details.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Brandwatch reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Brandwatch. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

75

NEGATIVE SOCIAL MENTIONS

2

Video

Technical details

Devices Supported
  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • USA
  • UK
  • Canada
  • China
  • Germany
  • India
  • Japan
Pricing Model
  • Monthly payment
  • Quote-based
Customer Types
  • Large Enterprises
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE NO.
  • TRAINING
  • TICKETS

What are Brandwatch pricing details?

Brandwatch Pricing Plans:

Brandwatch/Pro: £500/month

  • Social analysis for small and medium brands or topics

Enterprise/M: £2000/month

  • Advanced analysis for big brands and large agencies

Enterprise/Q: £2000/month

  • Advanced analysis with high-volume queries for growing agencies

It also has special packages for agencies. Brandwatch Vizia is available on a subscription basis, on top of a Brandwatch Analytics Enterprise account. Pricing for Vizia is based on number of licenses. Get in touch with the company for pricing details.

What integrations are available for Brandwatch?

  • Spredfast
  • Clarabridge
  • Hootsuite
  • Percolate

User reviews


User reviews in total: 28

23
5
0
0
0

Average Rating:

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The most favorable review

Garrett

1 month ago


Pros: I've gone through a lot of tools and apps over the years. I've explored those that constantly monitors and researches online social activivity. Thing is, most of these tools fail to rake in historical data and never offered insight in already occurring activities. But Brandwatch has gone against the grain and proved things differently compared to other tools.

Cons: There's never a perfect product. And there are certain caveats with Brandwatch. Its pricing is a major concern. But the service it offers is highly valuable and is accordingly priced.

The least favorable review

Shannon

2 months ago


Pros: Brandwatch is a refreshing approach. Its direct to the point. Pricing is neatly laid out. With technology that can be personally customized.

Cons: Right now, it's something Brandwatch can't control. But it'd be of big help if there's some kind of monitoring for LinkedIn.

Published 1 month ago
Verified
user
I've gone through a lot of tools and apps over the years. I've explored those that constantly monitors and researches online social activivity. Thing is, most of these...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
I'm constantly depending on Brandwatch to keep me informed. It lets me in on things that I really need to know about. Thanks to that, I can now come up with educated...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
Brandwatch is a refreshing approach. Its direct to the point. Pricing is neatly laid out. With technology that can be personally customized.



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
I've gone through a lot of tools and apps over the years. I've explored those that constantly monitors and researches online social activivity. Thing is, most of these...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
The biggest functionality with Brandwatch is being able to have your data filtered in so many ways. As a user, you have the power, thanks to its filtering process. It...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
Over my years spent in the digital world, I've been given the chance to look into third party listening devices. One of their biggest mistakes is that while they appear...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
The query wizard has been a huge help in kickstarting a query. It can then be used in customizing your needs. This saved so much time for our team. Has a user-friendly UI...



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Published 3 months ago
Verified
user
Brandwatch is so simple to utilize. It's very comprehensive. A powerful platform. A pleasant UI.



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
The team from Brandwatch are exceptional. They have a professional approach to things. Very innovative. They take things to heart.



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
The biggest functionality with Brandwatch is being able to have your data filtered in so many ways. As a user, you have the power, thanks to its filtering process. It...



What do you think about this review? Great Poor

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