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Brandwatch Review

Brandwatch
Our score: 8.0 User satisfaction: 97%

What is Brandwatch?

Brandwatch is one of the leading tools for social media monitoring in the world, allowing your business to analyze and utilize business conversations from across the social web. It offers a powerful and efficient social media monitoring and analytics platform that enables your business to collect, analyze and report relevant business insights on your social media data.

It is an ideal platform to make sense of the social media chatter about your brand. It crawls the Internet, archiving voluminous social media data gathered from at least 90 million sources and in 27 languages. You can search data in Brandwatch’s web-based interface, either proactively or retroactively for social media mentions of your brand or keyword, thanks to a sophisticated query creation process.

Overview of Brandwatch Benefits

Brandwatch’s social media monitoring tool can help your business look at social media data and conversations in order to provide you with information as well as the means to monitor specific segments to track their online presence.

The tool’s coverage includes news sites, forums, blogs, and social networks like Twitter and Facebook. You can then search social media data for terms they are researching, before using categorization, sentiment analysis, charting, and other analytic features that will give you further insight.

Brandwatch also has engagement, monitoring, as well as workflow features. The company behind the tool is one of the few that has full access to more than 90 million sources. Among these sources is Twitter’s “firehose”, which allows businesses complete coverage of tweets that were sent out using Twitter. The data generated allows you to track trends, look at campaigns, and assess competitors.

The app has an advanced suite of features allowing business data to be chopped and sliced in order to provide you with useful insights, through categorization, graphing, geolocation, metadata, as well as countless other components.

Understanding and monitoring your company brand is just the start: it also allow users to engage with target communities, responding to, assigning workflow, as well as handling social media mentions with ease.

Brandwatch differs from its competitors due to its flexibility and power in creating specific queries, using 22 Boolean Operators (the most operators of any platform on the market).

Whilst other companies buy some parts of their data from providers, rather than harvest it themselves, Brandwatch gathers information from over 70 million sources using proprietary technology.

Brandwatch clients are in control of their data rather than Brandwatch supplying them with what it believes they want to see, and with unlimited users customers can find out a vast amount of information by using the tool across multiple departments at no extra cost.

Another factor that sets Brandwatch apart is its ability to adapt to suit customer demands. As the company does not outsource its data or development, Brandwatch is being updated on a fortnightly basis with new features. If Brandwatch becomes aware of a new need or demand that may arise at little notice, it is better positioned to be agile enough to implement the necessary changes.

Overview of Brandwatch Features

  • Multilingual Coverage
  • Search Operators
  • Proprietary Technology
  • Historical Data
  • Metadata
  • Location Data
  • Sentiment Analysis
  • Influence Statistics
  • Charting
  • Customizable Dashboards
  • Bulk Actions
  • Topic clouds
  • Fast and Intuitive Interface
  • Filters and Search Within
  • Rules
  • Email Alerts
  • Fully Exportable Data
  • One-click Response
  • Workflow
  • Unlimited Users
  • Continuous Innovation
  • Human Data Validation
  • Comprehensive Training Material
  • Personal Account Manager
  • Quality over quantity
  • Full Twitter Coverage
  • Channels
  • Twitter Insights
  • Shareable Dashboards
  • Integrations and partnerships
  • Demographic Insights
  • SSO
  • Automated Reports
  • Fully branded
  • Multi-screen
  • Controlled remotely
  • Multiple setups
  • Flexible displays
  • Integration
  • Dynamic
  • Communication

What Problems Will Brandwatch Solve?

Brandwatch can be used for countless purposes ranging from the generation of new business leads to tracking competitors and the creation of marketing material. The tool has started to become an integral feature of most medium to large companies across hundreds of different industries .

1st Challenge: Tracking campaigns

The social media monitoring platform is used for campaigns to help raise awareness of the Brandwatch brand and that of any clients it is working with. An example of a recent campaign which showcased how Brandwatch could be used is “The World Cup 2014 Visualisation”. This visualization provided Brandwatch with a unique opportunity to raise brand awareness in the USA, UK, and – for the first time – South America.

Using the power of Brandwatch, the company presented fans with a different view on the World Cup. Instead of providing common stats like shots on goal and possession, Brandwatch’s visualization looked at social data from off the pitch.

Taking a traditional game and adding a unorthodox twist gave fans the opportunity to see innovative and exciting data in thought-provoking ways, like which country has the largest fan base on social media.

Brandwatch took the obvious footballing metrics such as world ranking, games played and team value and compared them to country-based metrics – GDP, population, labor force and life expectancy.

Brandwatch gave users over 260 potential combinations of data, each with their own individual insights. The data was changed and updated daily, allowing fans to see how significant moments on the pitch affect people off the pitch. Arguably, no other World Cup stats provided this diversity of coverage and insights.

This was the only database of its kind created and generated a large increase of traffic to the Brandwatch site and to FGV DAPP web pages. This campaign demonstrated how SMM tools can be used to generate data for visual purposes and for interactive use by the public.

2nd Challenge: Finding leads

The Brandwatch app is also used for lead generation purposes. This is achieved through the creation of a web “query” which can highlight conversations around a specific industry and brand. Social media monitoring identifies where those discussing a specific product or industry are present, and can then alert staff to where they should be focusing their efforts. For example, Brandwatch allows you to create a query that looks for intent to purchase language. SDR teams can use those mentions in order to generate and capitalize on leads that would otherwise be missed.

3rd Challenge: Finding influencers and competitor benchmarking

Brandwatch also identifies key influencers who may be interested in purchasing your product. Brands can then offer them the opportunity to try a free demo of the product. By using Brandwatch, clients have been able to find leads, create advertising opportunities and understand where their target audience is present. Similarly, the app can be used for competitor benchmarking. This allows clients to analyze how their competition is faring in comparison to them as well as gauging any negativity that may be present within the industry.

Brandwatch Position In Our Categories

Because companies have their own business requirements, it is sensible they steer clear of going for a one-size-fits-all, “perfect” software solution. Having said that, it is difficult to stumble on such application even among well-known software products.
The best step to do should be to note down the several significant functions which demand inspection such as important features, packages, skill levels of staff members, company size, etc. Next, you should do the product research comprehensively. Read these Brandwatch evaluations and scrutinize each of the software products in your list more closely. Such well-rounded product investigation ensure you weed out poorly fit applications and select the system which delivers all the tools you require company requires in growing the business.

Position of Brandwatch in our main categories:

TOP 500

Brandwatch is one of the top 500 Marketing Software products

TOP 10

Brandwatch is one of the 10 Reputation Management Software products

Brandwatch is also listed in the following subcategories:

Organizations have diverse wants and requirements and no software application can be just right in such a situation. It is useless to try to find an ideal out-of-the-box software product that meets all your business requirements. The intelligent thing to do would be to customize the solution for your unique wants, staff member skill levels, budget, and other elements. For these reasons, do not hasten and invest in well-publicized trendy applications. Though these may be widely used, they may not be the ideal fit for your particular requirements. Do your research, look into each short-listed platform in detail, read a few Brandwatch Marketing Software reviews, contact the vendor for clarifications, and finally settle for the application that presents what you want.

How Much Does Brandwatch Cost?

Brandwatch Pricing Plans:

Free Trial

Brandwatch/Pro

£500/month

Enterprise/M

£2000/month

Enterprise/Q

£2000/month

Brandwatch/Pro: £500/month

  • Social analysis for small and medium brands or topics

Enterprise/M: £2000/month

  • Advanced analysis for big brands and large agencies

Enterprise/Q: £2000/month

  • Advanced analysis with high-volume queries for growing agencies

It also has special packages for agencies. Brandwatch Vizia is available on a subscription basis, on top of a Brandwatch Analytics Enterprise account. Pricing for Vizia is based on number of licenses. Get in touch with the company for pricing details.

User Satisfaction

Positive Social Media Mentions 75
Negative Social Media Mentions 2

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Brandwatch reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Brandwatch. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Quote-based

Customer Types

  • Large Enterprises

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Brandwatch Comparisons

Brandwatch user reviews

Gives us limitless data pools.

Read full review >
Kathy
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 26.09.2018 Company Size: More than 100 Employees Industry: Public Relations and Communications

A product that’s both intuitive and user-friendly.

Read full review >
Dewey
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.08.2018 Company Size: 1-10 Employees Industry: Non-Profit Organization Management

A partnership that’s changing the world in major ways.

Read full review >
Yolanda
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.08.2018 Company Size: 11-50 Employees Industry: Health, Wellness and Fitness

An impresive tool that’s great for monitoring purposes and research.

Read full review >
Garrett
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.05.2018 Company Size: More than 100 Employees Industry: Internet

A great tech paired with functioning consultants.

Read full review >
Shannon
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 06.05.2018 Company Size: More than 100 Employees Industry: Utilities

What are Brandwatch pricing details?

Brandwatch Pricing Plans:

Free Trial

Brandwatch/Pro

£500/month

Enterprise/M

£2000/month

Enterprise/Q

£2000/month

Brandwatch/Pro: £500/month

  • Social analysis for small and medium brands or topics

Enterprise/M: £2000/month

  • Advanced analysis for big brands and large agencies

Enterprise/Q: £2000/month

  • Advanced analysis with high-volume queries for growing agencies

It also has special packages for agencies. Brandwatch Vizia is available on a subscription basis, on top of a Brandwatch Analytics Enterprise account. Pricing for Vizia is based on number of licenses. Get in touch with the company for pricing details.

What integrations are available for Brandwatch?

  • Spredfast
  • Clarabridge
  • Hootsuite
  • Percolate

Brandwatch average rating:

Average score
5/5 (28 user reviews)
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Melody

PROS: The query wizard has been a huge help in kickstarting a query. It can then be used in customizing your needs. This saved so much time for our team. Has a user-friendly UI in guiding us throughout the entire process.

CONS: Historical data is missing. Brandwatch is only capable of housing mentions within their archive that were put together from older queries. If you're in need of complete coverage, you'll have to pay. An add-on needs to purchased.

Reviewed 2 years ago

Read full review >

The least favorable review

Kathy

PROS: Over my years spent in the digital world, I've been given the chance to look into third party listening devices. One of their biggest mistakes is that while they appear visually appealing, they fail to offer what you're actually paying them for. Brandwatch has been that tool that lets me swim around data pools. It gives me unlimited option in shaping, slicing, and showcasing data.

CONS: What I hate with Brandwatch is their listening programs. A majority of them have data that aren't complete. Without having the right access to some data streams, listening services, in some way, are limited in capturing meaningful samples. But I'm assured that the biggest difference in this industry comes from the UX where the spades are in the hands of Brandwatch.

Reviewed 1 year ago

Read full review >

More reviews from 28 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Gives us limitless data pools.

Read full review >
Kathy
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 26.09.2018 Company Size: More than 100 Employees Industry: Public Relations and Communications

PROS: Over my years spent in the digital world, I've been given the chance to look into third party listening devices. One of their biggest mistakes is that while they appear visually appealing, they fail to offer what you're actually paying them for. Brandwatch has been that tool that lets me swim around data pools. It gives me unlimited option in shaping, slicing, and showcasing data.

CONS: What I hate with Brandwatch is their listening programs. A majority of them have data that aren't complete. Without having the right access to some data streams, listening services, in some way, are limited in capturing meaningful samples. But I'm assured that the biggest difference in this industry comes from the UX where the spades are in the hands of Brandwatch.

What do you think about this review? Great Poor

A product that’s both intuitive and user-friendly.

Read full review >
Dewey
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.08.2018 Company Size: 1-10 Employees Industry: Non-Profit Organization Management

PROS: Brandwatch is so simple to utilize. It's very comprehensive. A powerful platform. A pleasant UI.

CONS: I've been using its keyword tracking and influencer identification. So far, no isuses.

What do you think about this review? Great Poor

A partnership that’s changing the world in major ways.

Read full review >
Yolanda
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.08.2018 Company Size: 11-50 Employees Industry: Health, Wellness and Fitness

PROS: The team from Brandwatch are exceptional. They have a professional approach to things. Very innovative. They take things to heart.

CONS: There's nothing to really hate. The platform has a bit of learning curve. But that's to be expected from a product that generates robust insights.

What do you think about this review? Great Poor

An impresive tool that’s great for monitoring purposes and research.

Read full review >
Garrett
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.05.2018 Company Size: More than 100 Employees Industry: Internet

PROS: I've gone through a lot of tools and apps over the years. I've explored those that constantly monitors and researches online social activivity. Thing is, most of these tools fail to rake in historical data and never offered insight in already occurring activities. But Brandwatch has gone against the grain and proved things differently compared to other tools.

CONS: There's never a perfect product. And there are certain caveats with Brandwatch. Its pricing is a major concern. But the service it offers is highly valuable and is accordingly priced.

What do you think about this review? Great Poor

A great tech paired with functioning consultants.

Read full review >
Shannon
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 06.05.2018 Company Size: More than 100 Employees Industry: Utilities

PROS: Brandwatch is a refreshing approach. Its direct to the point. Pricing is neatly laid out. With technology that can be personally customized.

CONS: Right now, it's something Brandwatch can't control. But it'd be of big help if there's some kind of monitoring for LinkedIn.

What do you think about this review? Great Poor

Gives us limitless data pools.

Read full review >
Kathy
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 01.05.2018 Company Size: More than 100 Employees Industry: Public Relations and Communications

PROS: Over my years spent in the digital world, I've been given the chance to look into third party listening devices. One of their biggest mistakes is that while they appear visually appealing, they fail to offer what you're actually paying them for. Brandwatch has been that tool that lets me swim around data pools. It gives me unlimited option in shaping, slicing, and showcasing data.

CONS: What I hate with Brandwatch is their listening programs. A majority of them have data that aren't complete. Without having the right access to some data streams, listening services, in some way, are limited in capturing meaningful samples. But I'm assured that the biggest difference in this industry comes from the UX where the spades are in the hands of Brandwatch.

What do you think about this review? Great Poor

Great Segmentation Product

Read full review >
Julius
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 28.04.2018 Company Size: 11-50 Employees Industry: Market Research

PROS: I've seen for myself that Brandwatch can do miracles for accountants and managers, most of all because it has an amazing customer care team that knows what it is doing. I would recommend it to any team in need of audience segmentation, not just because it is fast and simple, but also because it provides analytic methods no other system can offer. I mean, you simply get to see the whole picture of how you're doing on social networks, and everything is automatically calculated. Personally, I've reduced time despite of the learning curve I had to surpass, and that's because the support team provided a step-by-step training to help me.

CONS: The learning curve, of course. It's not that Brandwatch is so difficult, but it is simply different than other segmentation systems, and experience can't help too much with it. Knowing how demanding research can be, I skipped learning about it, and now I'm using Brandwatch for social monitoring only.

What do you think about this review? Great Poor

An impresive tool that’s great for monitoring purposes and research.

Read full review >
Garrett
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.04.2018 Company Size: More than 100 Employees Industry: Internet

PROS: I've gone through a lot of tools and apps over the years. I've explored those that constantly monitors and researches online social activivity. Thing is, most of these tools fail to rake in historical data and never offered insight in already occurring activities. But Brandwatch has gone against the grain and proved things differently compared to other tools.

CONS: There's never a perfect product. And there are certain caveats with Brandwatch. Its pricing is a major concern. But the service it offers is highly valuable and is accordingly priced.

What do you think about this review? Great Poor

Social intelligence has its own Ferrari.

Read full review >
Naomi
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.04.2018 Company Size: More than 100 Employees Industry: Retail

PROS: I'm constantly depending on Brandwatch to keep me informed. It lets me in on things that I really need to know about. Thanks to that, I can now come up with educated decisions. What's more, I always have a surprise waiting for me on the other side.

CONS: We're not speedy as that of Brandwatch from time to time. We have a tendency to forget about building queries before we're in need of them. I know all too well how historical data is making things simpler when it comes to usage and request. But still.

What do you think about this review? Great Poor

Could help with disruptive analysis, I recommend it to beginners

Read full review >
Eloise
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.03.2018 Company Size: 1-10 Employees Industry: Research

PROS: Clear and organized data, to say at least. We were for a long time looking for a tool that can pull out social info this easy, and we love the charts, graphs, and bars. It was our first time to employ a social analytics tool, and we couldn't have made a better choice - navigating Brandwatch is so easy, that it seems we've used thousands of similar programs before.

CONS: My only fear is that there is a lot to learn. As a beginner, I'm doing a fairly good job triggering basic functions, but the deeper I go, the more complicated operations become. Some training can be really useul for me.

What do you think about this review? Great Poor

Its extensive filtering is what gives you the ultimate power.

Read full review >
Max
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.03.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: The biggest functionality with Brandwatch is being able to have your data filtered in so many ways. As a user, you have the power, thanks to its filtering process. It helps you land accurate conversations worth looking into. Such functionality lifts any restrictions that platforms will limit you to in terms of splitting data.

CONS: Right now, details on geographical audience isn't fully precise. Brandwatch does have the tools and vision in monitoring social media. I'm hoping these will be looked into when newer technology comes out.

What do you think about this review? Great Poor

Its extensive filtering is what gives you the ultimate power.

Read full review >
Max
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 03.03.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: The biggest functionality with Brandwatch is being able to have your data filtered in so many ways. As a user, you have the power, thanks to its filtering process. It helps you land accurate conversations worth looking into. Such functionality lifts any restrictions that platforms will limit you to in terms of splitting data.

CONS: Right now, details on geographical audience isn't fully precise. Brandwatch does have the tools and vision in monitoring social media. I'm hoping these will be looked into when newer technology comes out.

What do you think about this review? Great Poor

Comes with visualization functionality and has robust analytics tools. But missing historical data aspects.

Read full review >
Melody
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.02.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: The query wizard has been a huge help in kickstarting a query. It can then be used in customizing your needs. This saved so much time for our team. Has a user-friendly UI in guiding us throughout the entire process.

CONS: Historical data is missing. Brandwatch is only capable of housing mentions within their archive that were put together from older queries. If you're in need of complete coverage, you'll have to pay. An add-on needs to purchased.

What do you think about this review? Great Poor

We love Brandwatch, and customers love it even more

Read full review >
Noah
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.02.2018 Company Size: More than 100 Employees Industry: Internet

PROS: I have no words to describe the many ways Brandwatch helped me and my team, but the highlight are definitely ad hoc queries. I'm not that experienced, but I don't think there is a better performer in that aspect. On top of that, we got to involve our account management team, and they're using the charts every day, impressed by how streamlined analysis can be. Clients find it amazing too, as we present data to them in many interesting ways, and we're making our work appear really comprehensive.

CONS: There is really nothing to dislike about Brandwatch, it is perfect.

What do you think about this review? Great Poor

Brandwatch will never stop improving!

Read full review >
Gerald
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.02.2018 Company Size: 1-10 Employees Industry: Research

PROS: I'm fascinated with quering, categorization, and usability, and wouldn't mess with data control either. You can see developers knew what they're doing, something I should know after 6 years of working with this system. It's not about praising it, you know, it works! We're creating amazing dashboards for our clients, being also able to control access rather than simply 'listening' to social incentives. Support is outstanding, and I often forget they're not in my team. Thanks guys, you've been extremely patient with me!

CONS: We have a vast amount of data and metadata to analyze, and that's our problem. Brandwatch, however, has nothing to do with it. The tool is just perfect!

What do you think about this review? Great Poor

An impressive tool that gives superb insight.

Read full review >
Vicky
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.02.2018 Company Size: 1-10 Employees Industry: Research

PROS: An easy-to-understand User Interface. It comes with colored graphs and metrics that are neatly laid out on the dashboard. Everything is basically simple to look at. These can be altered in showing data that you've tagged and what changes should be made to give a represenation of what's being measured.

CONS: There are certain points of concern. Query setup can lead to some confusion. It would feel as if you need to go back to programming school just to know your way around it. But once you're familiar with things and you know what you really need to do, then everything is second nature.

What do you think about this review? Great Poor

If you want some insight, that’s the tool

Read full review >
Ruth
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 05.02.2018 Company Size: 1-10 Employees Industry: Research

PROS: Brandwatch has the friendliest, most entertaining and customizable UI I've used so far, and offers a variety of useful metrics displayed on many special dashboards. The most important advantage according to me is that I get to modify previously tagged data in order to measure results more accurately. I honestly don't think that there is a tool that can help me more.

CONS: I get confused when setting up my queries, but I guess that's a matter of embracing the program more accurately. I'm still learning how to work with it properly, and I've set up some programming already. My colleagues say I'll master it in no time, and I trust them.

What do you think about this review? Great Poor

A great tech paired with functioning consultants.

Read full review >
Shannon
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.02.2018 Company Size: More than 100 Employees Industry: Utilities

PROS: Brandwatch is a refreshing approach. Its direct to the point. Pricing is neatly laid out. With technology that can be personally customized.

CONS: Right now, it's something Brandwatch can't control. But it'd be of big help if there's some kind of monitoring for LinkedIn.

What do you think about this review? Great Poor

Social intelligence has its own Ferrari.

Read full review >
Naomi
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.01.2018 Company Size: More than 100 Employees Industry: Retail

PROS: I'm constantly depending on Brandwatch to keep me informed. It lets me in on things that I really need to know about. Thanks to that, I can now come up with educated decisions. What's more, I always have a surprise waiting for me on the other side.

CONS: We're not speedy as that of Brandwatch from time to time. We have a tendency to forget about building queries before we're in need of them. I know all too well how historical data is making things simpler when it comes to usage and request. But still.

What do you think about this review? Great Poor

A partnership that’s changing the world in major ways.

Read full review >
Yolanda
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.01.2018 Company Size: 11-50 Employees Industry: Health, Wellness and Fitness

PROS: The team from Brandwatch are exceptional. They have a professional approach to things. Very innovative. They take things to heart.

CONS: There's nothing to really hate. The platform has a bit of learning curve. But that's to be expected from a product that generates robust insights.

What do you think about this review? Great Poor

5 great users using Brandwatch

Read full review >
Brittany
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.01.2018 Company Size: 1-10 Employees Industry: Internet

PROS: Brandwatch is a leader in query writing, especially when you compare it to competitive enterprise-suitable analytic systems. Does excellent monitoring, and you can rely on it completely both in terms of operations and support. I can see there were some top notch designers in charge of the interface, because I don't understand how a tool can be so simple and so helpful at the same time.

CONS: It was a struggle to think of a bad side, as the product really doesn't have any. If I have to be nit picky, I'd probably go for some improvements, social coverage most of all. Still, I've confirmed it even before that making a source request to the company will be enough for them to give you the feature you want, so I'm not particularly worried. They could work a bit on the spam filter, and eventualy sentiment analysis, even if the core of the problem is the industry itself, not them.

What do you think about this review? Great Poor

Never seen a better social analytics tool!

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Sonja
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.01.2018 Company Size: 1-10 Employees Industry: Marketing & Advertising

PROS: My favorite part is definitelly customer service, as I am supposed to click a single button to solve my problems. I don't know if I can even specify a problem, because ever since I started using Brandwatch in 2012, it has been nothing but easy and straightforward. I'm still learning how to use it, that's true, but that's only because they won't stop introducing new features! The system is simple, but you can do som serious in-depth analysis, in particular to track social conversations to extract information. The recent additions were awesome, I like the Query Wizard and the Rules. Overall, Brandwatch is the least stressful tool I've ever used!

CONS: The Facebook integration is rather week, I miss some information there. However, I don't think it is Brandwatch that has the fault, it's more on the FB side. We also didn't know graphic customization was limited, now we're struggling to make it more brand-centered.

What do you think about this review? Great Poor

Comes with visualization functionality and has robust analytics tools. But missing historical data aspects.

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Melody
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.12.2017 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: The query wizard has been a huge help in kickstarting a query. It can then be used in customizing your needs. This saved so much time for our team. Has a user-friendly UI in guiding us throughout the entire process.

CONS: Historical data is missing. Brandwatch is only capable of housing mentions within their archive that were put together from older queries. If you're in need of complete coverage, you'll have to pay. An add-on needs to purchased.

What do you think about this review? Great Poor

Brandwatch – The system our company can’t go without

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Sergio
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.12.2017 Company Size: More than 100 Employees Industry: Marketing & Advertising

PROS: Brandwatch offers a wide range of Boolean operators, which is vital when selecting search criteria. Thanks to the rules, we got rid of spam and are now refining sentiments, making our categories way more useful and better organzied. The list of variables is just endless, and includes such as workflows, demographics, topics, and so on. We're using it in English only, but international users may be interested to know the tool covers most of world's widely applied languages. Price is good, and updates are regular, there is no reason to skip it.

CONS: I'd prefer a proper iOS app, this way I'm struggling even to access my data on the iPhone. Everything else is great.

What do you think about this review? Great Poor

My clients have never been more satisfied with their competitors’ profiles!

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Corey
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.12.2017 Company Size: More than 100 Employees Industry: Public Relations

PROS: Brandwatch does analysis the easy way, and provides a variety of friendly tools that are incredibly easy to understand. I can confidently say it has revolutionized analytics, allowing you ro make search queries in less than no time. What I like the most is that there are numerous charts one could use to classify information, and which look way better than the boring spreadsheets where I couldn't even explain the information I was displaying.

CONS: The queries can be a bit cumbersome, but that depends on the adjustments you're trying to make, and the data you're adding. Few more integrations would be perfect too, even if in basic versions, and allowing us to pay attention only to the most important metrics.

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A product that’s both intuitive and user-friendly.

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Dewey
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.12.2017 Company Size: 1-10 Employees Industry: Non-Profit Organization Management

PROS: Brandwatch is so simple to utilize. It's very comprehensive. A powerful platform. A pleasant UI.

CONS: I've been using its keyword tracking and influencer identification. So far, no isuses.

What do you think about this review? Great Poor

Amazing product with even better support

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Chester
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.12.2017 Company Size: More than 100 Employees Industry: Utilities

PROS: Brandwatch is not simply a tech product, it is a life savior. We like the streamlined pricing and the customization, but the real blessing in disguise was customer support. We went through a detailed training, and we've been able to get professional assistance every time we needed it.

CONS: I understand Brandwatch is still work in progress, but some LinkedIn monitoring would be a nice addition. I hope they will introduce it soon!

What do you think about this review? Great Poor

An impressive tool that gives superb insight.

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Vicky
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.12.2017 Company Size: 1-10 Employees Industry: Research

PROS: An easy-to-understand User Interface. It comes with colored graphs and metrics that are neatly laid out on the dashboard. Everything is basically simple to look at. These can be altered in showing data that you've tagged and what changes should be made to give a represenation of what's being measured.

CONS: There are certain points of concern. Query setup can lead to some confusion. It would feel as if you need to go back to programming school just to know your way around it. But once you're familiar with things and you know what you really need to do, then everything is second nature.

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Reviewed By Jenny Chang
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