Brandwatch will never stop improving!

What are the best aspects of this product?

I'm fascinated with quering, categorization, and usability, and wouldn't mess with data control either. You can see developers knew what they're doing, something I should know after 6 years of working with this system. It's not about praising it, you know, it works! We're creating amazing dashboards for our clients, being also able to control access rather than simply 'listening' to social incentives. Support is outstanding, and I often forget they're not in my team. Thanks guys, you've been extremely patient with me!

What aspects are problematic or could work better?

We have a vast amount of data and metadata to analyze, and that's our problem. Brandwatch, however, has nothing to do with it. The tool is just perfect!

What specific problems in your company were solved by this product?

Many of them, to be frank. We're using it for customer journey mapping, support, trend and campaign tracking, and the compulsory social media monitoring. So far, so good!

Are you a current user of this product?

Yes