Could help with disruptive analysis, I recommend it to beginners

What are the best aspects of this product?

Clear and organized data, to say at least. We were for a long time looking for a tool that can pull out social info this easy, and we love the charts, graphs, and bars. It was our first time to employ a social analytics tool, and we couldn't have made a better choice - navigating Brandwatch is so easy, that it seems we've used thousands of similar programs before.

What aspects are problematic or could work better?

My only fear is that there is a lot to learn. As a beginner, I'm doing a fairly good job triggering basic functions, but the deeper I go, the more complicated operations become. Some training can be really useul for me.

What specific problems in your company were solved by this product?

We apply it to analyze the reports of our customers, and to distinguish the professional and gender differences in our industry. For the purpose, Brandwatch is just perfect!

Are you a current user of this product?

Yes