Never seen a better social analytics tool!

What are the best aspects of this product?

My favorite part is definitelly customer service, as I am supposed to click a single button to solve my problems. I don't know if I can even specify a problem, because ever since I started using Brandwatch in 2012, it has been nothing but easy and straightforward. I'm still learning how to use it, that's true, but that's only because they won't stop introducing new features! The system is simple, but you can do som serious in-depth analysis, in particular to track social conversations to extract information. The recent additions were awesome, I like the Query Wizard and the Rules. Overall, Brandwatch is the least stressful tool I've ever used!

What aspects are problematic or could work better?

The Facebook integration is rather week, I miss some information there. However, I don't think it is Brandwatch that has the fault, it's more on the FB side. We also didn't know graphic customization was limited, now we're struggling to make it more brand-centered.

What specific problems in your company were solved by this product?

Our business depends on our audience, and we have to understand what they need and want. Brandwatch has been extremely helpful with it, I can't be thankful enough!

Are you a current user of this product?

Yes