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BrightTarget Review
What is BrightTarget?
BrightTarget by Sidetrade is a B2B sales and marketing predictive software for professionals that enables users to understand, acquire, retain and grow valuable customers. It delivers the value data science has to offer and allows businesses to uncover valuable information from their data. BT’s customer profiling helps marketers understand their customers, predict individual CLV (Customer Lifetime Value) and discover new segments by generating new predictive insights. Predictive lead scoring delivers reliable scoring that scores prospects based on the likelihood of their conversion, resulting in improved customer acquisition rates and better sale effort prioritization. Its product recommendation features help uncover the hidden value in collected data to offer customers the right kind of products and services and deliver maximum value to them.
Show MoreOverview of BrightTarget Benefits
BrightTarget’s Data Index combines the internal data with external data signals that include classification data and social media, making predictive capability more powerful. The software measures and tracks the true customer value by predicting Customer Lifetime Value at an individual level, allowing the management to make decisions that help generate business value that’s sustainable. It also helps organizations reduce costs by saving them from having to invest in data scientists, expensive data analytics, hardware and software licenses.
The Data Science as a Service solution runs on the big data platform that combines in-memory, latest and petabyte scale data processing tech to deliver prescriptive and actionable insights directly to the teams. Being a cloud-based system BrightTarget comes with built-in data connectors for major marketing automation and CRM systems, while businesses also have the option to take advantage of the simple API that is file based and supports drag-and-drop functionality. Used by FTSE trading companies, the software ensures data integrity, security and availability by using state of the art infrastructure and architecture.
In addition to helping businesses better understand and retain their customers, grow value of their existing customers and acquire new and more valuable clients, BT also helps explore new market opportunities and find new and better prospects. Marketing and sales teams can forecast sales and revenues using advanced and powerful predictive technologies, while ROI analysis and attribution makes it easier to understand and accurately report on the performance of marketing activities.
Show MoreOverview of BrightTarget Features
- Predictive marketing and sales analytics
- Predictive insights
- Prospect scoring
- Customer profiling
- Predictive lead scoring
- Customer retention
- Product recommendation
- Data index
- Customer Lifetime Value
- Internal/external data combination
- In-memory data processing technology
- Cloud deployment
- Opportunity exploration
- Prospecting
- Sales forecasts
- ROI analysis
- Attribution
- Upsell and cross-sell
BrightTarget Position In Our Categories
Because companies have unique business-related wants, it is reasonable they abstain from settling on an all-in-one, “perfect” solution. Regardless, it is almost impossible to try to discover such an app even among widely used software systems. The clever thing to do should be to set down the different key factors which entail consideration including important features, pricing, skill competence of the employees, organizational size, etc. After which, you must perform your product research comprehensively. Read some of these BrightTarget evaluations and check out each of the software solutions in your shortlist more closely. Such all-encompassing research can make sure you take out ill-fitting applications and select the system that includes all the features your business requires.
Position of BrightTarget in our main categories:
TOP
100
BrightTarget is one of the top 100 Predictive Analysis Software products
If you are interested in BrightTarget it may also be a good idea to check out other subcategories of Predictive Analysis Software listed in our database of SaaS software reviews.
Each company has different wants and requires a system that can be customized for their size, kind of workers and buyers, and the particular industry they are in. For these reasons, no platform can offer perfect tools off-the-shelf. When you search a software product, first be sure what you require it for. Read some BrightTarget Predictive Analysis Software reviews and ask yourself do you want basic tools or do you want sophisticated tools? Are there any industry-specific features that you are looking for? Find the answers to these queries to assist your search. There are plenty of factors that you need to reflect on and these include your finances, specific business wants, your organization size, integration requirements etc. Take your time, try out a few free trials, and finally zero in on the app that presents all that you need to boost your company efficiency and productivity.
How Much Does BrightTarget Cost?
BrightTarget Pricing Plans:
Free Trial
What are BrightTarget pricing details?
BrightTarget Pricing Plans:
Free Trial
BrightTarget enterprise pricing is available by quote. Contact the company to determine the best pricing option for your business.
User Satisfaction
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We are aware that when you decide to buy a Predictive Analysis Software it’s important not only to learn how professionals evaluate it in their reviews, but also to find out if the real clients and companies that use this software are indeed satisfied with the service. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and BrightTarget reviews across a wide range of social media sites. The information is then presented in an easy to understand format revealing how many people had positive and negative experience with BrightTarget. With that information at your disposal you will be prepared to make an informed buying choice that you won’t regret.
Technical details
Devices Supported
- Windows
- Linux
- Mac
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Quote-based
Customer Types
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for BrightTarget?
BrightTarget offers integration options with various enterprise systems and apps, including Marketo and data connectors for major marketing automation and CRM systems. The file-based standard API for internal systems supports drag-and-drop functionality.
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