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BrightTarget Review
What is BrightTarget?
BrightTarget by Sidetrade is a B2B sales and marketing predictive software for professionals that enables users to understand, acquire, retain and grow valuable customers. It delivers the value data science has to offer and allows businesses to uncover valuable information from their data. BT’s customer profiling helps marketers understand their customers, predict individual CLV (Customer Lifetime Value) and discover new segments by generating new predictive insights. Predictive lead scoring delivers reliable scoring that scores prospects based on the likelihood of their conversion, resulting in improved customer acquisition rates and better sale effort prioritization. Its product recommendation features help uncover the hidden value in collected data to offer customers the right kind of products and services and deliver maximum value to them.
Show MoreOverview of BrightTarget Benefits
BrightTarget’s Data Index combines the internal data with external data signals that include classification data and social media, making predictive capability more powerful. The software measures and tracks the true customer value by predicting Customer Lifetime Value at an individual level, allowing the management to make decisions that help generate business value that’s sustainable. It also helps organizations reduce costs by saving them from having to invest in data scientists, expensive data analytics, hardware and software licenses.
The Data Science as a Service solution runs on the big data platform that combines in-memory, latest and petabyte scale data processing tech to deliver prescriptive and actionable insights directly to the teams. Being a cloud-based system BrightTarget comes with built-in data connectors for major marketing automation and CRM systems, while businesses also have the option to take advantage of the simple API that is file based and supports drag-and-drop functionality. Used by FTSE trading companies, the software ensures data integrity, security and availability by using state of the art infrastructure and architecture.
In addition to helping businesses better understand and retain their customers, grow value of their existing customers and acquire new and more valuable clients, BT also helps explore new market opportunities and find new and better prospects. Marketing and sales teams can forecast sales and revenues using advanced and powerful predictive technologies, while ROI analysis and attribution makes it easier to understand and accurately report on the performance of marketing activities.
Show MoreOverview of BrightTarget Features
- Predictive marketing and sales analytics
- Predictive insights
- Prospect scoring
- Customer profiling
- Predictive lead scoring
- Customer retention
- Product recommendation
- Data index
- Customer Lifetime Value
- Internal/external data combination
- In-memory data processing technology
- Cloud deployment
- Opportunity exploration
- Prospecting
- Sales forecasts
- ROI analysis
- Attribution
- Upsell and cross-sell
BrightTarget Position In Our Categories
Knowing that companies have distinct business requirements, it is practical that they abstain from seeking an all-encompassing, ideal software. Regardless, it would be futile to try to find such an app even among popular software systems. The sensible step to do can be to make a list of the different essential aspects that call for a analysis such as major features, price plans, technical skill capability of staff members, organizational size, etc. Then, you must perform your research comprehensively. Have a look at some BrightTarget evaluations and look over the other software options in your shortlist more closely. Such comprehensive research ensures you stay away from unsuitable software solutions and subscribe to the one which provides all the tools your company requires.
Position of BrightTarget in our main categories:
TOP
100
BrightTarget is one of the top 100 Predictive Analysis Software products
If you are considering BrightTarget it may also be beneficial to analyze other subcategories of Predictive Analysis Software collected in our database of B2B software reviews.
Every company has its own characteristics, and may need a special Predictive Analysis Software solution that will be fit for their business size, type of customers and employees and even individual niche they cater to. You should not count on finding an ideal software that is going to work for each business no matter what their background is. It may be a good idea to read a few BrightTarget Predictive Analysis Software reviews first and even then you should keep in mind what the service is supposed to do for your business and your staff. Do you need a simple and intuitive app with just essential features? Will you really make use of the advanced functionalities needed by pros and big enterprises? Are there any specific features that are especially practical for the industry you operate in? If you ask yourself these questions it is going to be much easier to locate a solid solution that will fit your budget.
How Much Does BrightTarget Cost?
BrightTarget Pricing Plans:
Free Trial
What are BrightTarget pricing details?
BrightTarget Pricing Plans:
Free Trial
BrightTarget enterprise pricing is available by quote. Contact the company to determine the best pricing option for your business.
User Satisfaction
Positive Social Media Mentions
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Negative Social Media Mentions
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We realize that when you choose to buy a Predictive Analysis Software it’s crucial not only to find out how experts evaluate it in their reviews, but also to check whether the actual people and companies that bought these solutions are indeed content with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and BrightTarget reviews across a wide range of social media sites. The information is then displayed in a simple to understand way revealing how many users had positive and negative experience with BrightTarget. With that information at hand you will be ready to make an informed buying choice that you won’t regret.
Technical details
Devices Supported
- Windows
- Linux
- Mac
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Quote-based
Customer Types
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for BrightTarget?
BrightTarget offers integration options with various enterprise systems and apps, including Marketo and data connectors for major marketing automation and CRM systems. The file-based standard API for internal systems supports drag-and-drop functionality.
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