Affordable price and beneficial for email marketing management

What are the best aspects of this product?

Our company constantly uses the email marketing campaigns on a monthly basis, we have used other non-user-friendly tools especially when it comes to reporting so we started using the Callidus Cloud. With this system email campaigns are easy to set up and we are able to use full HTML capabilities, also the graphic report feature is understandable and really helpful. We receive automated reports with key stats and this is exactly what we need for launching our future campaigns.

What aspects are problematic or could work better?

We are making an integration with Callidus Cloud with Sugar CRM which is our system and the issue is that this integration doesn’t work fast. Sugar CRM is an industry leader when it comes to cloud based CRM, I know that there is an integration with Salesforce.

What specific problems in your company were solved by this product?

We use it for email marketing campaigns and for data analysis. It is really helpful tool for website tracking and we started to use the “drip marketing” campaigns.

Are you a current user of this product?

Yes