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CallidusCloud Marketing Solution Review

CallidusCloud Marketing Solution
Our score: 8.4 User satisfaction: 98%

What is CallidusCloud Marketing Solution?

CallidusCloud Marketing Solution is a web-based marketing suite that helps align sales and marketing campaigns to drive demand, increase sales and grow revenue for your business. It integrates the best marketing strategies by pinpointing how customers think and want. With the intelligent analysis of the needs and interests of the visitors to your website, you can send custom texts and emails based on that analysis.

By nurturing lead, CallidusCloud enables you to gather information about your visitors, analyze it, and convert those leads into loyal customers. The sophisticated, intelligent analysis of the behavior and interests of your visitors allows you to grow your customer base through conversion.

Through the social media tracking capability by CallidusCloud, you can generate leads on social networks by monitoring their behavior, sending automated emails until they become buying customers.

Overview of CallidusCloud Marketing Solution Benefits

CallidusCloud marketing platform equips you with the power to drive sales, demand and increase revenue for your business. It is designed to serve small, medium and large enterprises with the aim of connecting with the right customers and revenue growth through sales acceleration and marketing efficiency.

This marketing solution allows you to identify the visitors to your website regardless of what they are looking for, based on their interests and intentions. It analyses them on their behaviors and activities on your site without having to carry out a survey. This feature allows you to connect or identify with your leads and thus develop a campaign that focuses on your target market. You can thus send emails or messages to prospects and drive sales in the process.

Email marketing is one way to build a relationship with your customers and potential ones. CallidusCloud provides a platform on which you can create and send emails with ease to customers and still monitor their behavior and interests with the help of the emails you send to them. You can connect with your customers through emails and texts to generate leads and increase sales.

CallidusCloud allows you to manage your campaigns and achieve your marketing objective. You can automate your campaigns depending on the needs, interests and behavior of your customers. This will help you to deliver the message at the right time and to the right person through automation.

Overview of CallidusCloud Marketing Solution Features

  • CMR integrations
  • Channels marketing
  • Analysis and reporting
  • Web optimization
  • Social sharing
  • Lead scoring
  • Email marketing
  • Lead management
  • Campaign management
  • Lead generation
  • Lead intelligence
  • Lead nurturing
  • Behavioral email automation
  • Sales enablement

CallidusCloud Marketing Solution Position In Our Categories

Since companies have their own business needs, it is logical that they abstain from adopting an all-encompassing, “perfect” software system. Regardless, it would be futile to try to pinpoint such an app even among well-known software products.
The clever step to do is to tabulate the different essential functions which need analysis like crucial features, plans, skill capability of the users, business size, etc. The second step is, you should perform the product research through and through. Read these CallidusCloud Marketing Solution analyses and check out the other applications in your list in detail. Such all-encompassing research ascertains you avoid mismatched applications and select the one which offers all the tools you require company requires in growing the business.

Position of CallidusCloud Marketing Solution in our main categories:

TOP 500

CallidusCloud Marketing Solution is one of the top 500 Marketing Software products

CallidusCloud Marketing Solution is also listed in the following subcategories:

Every enterprise has different wants and requires an application that can be customized for their size, kind of employees and buyers, and the specific industry they are in. For these reasons, no system can provide perfect functionality out-of-the-box. When you search a software app, first be sure what you want it for. Read some CallidusCloud Marketing Solution Marketing Software reviews and ask yourself do you need basic functionality or do you need sophisticated features? Are there any industry-specific functionalities that you are seeking? Find the answers to these queries to aid your search. There are plenty of elements that you need to consider and these include your budget, specific business needs, your company size, integration needs etc. Take your time, try out a few free trials, and finally select the app that presents all that you need to enhance your company effectiveness and productivity.

How Much Does CallidusCloud Marketing Solution Cost?

CallidusCloud Marketing Solution Pricing Plans:

Free Trial

Marketing

$50/user month

Sales execution

$70/user month

Sales performance

$90/user month

Lead to money

$150/user month

CallidusCloud Marketing Solution offers a free trial and 4 pricing plans, and they include:

Marketing – $50/user month

  • At least 25 users
  • Marketing enablement
  • Marketing automation

Sales execution – $70/user month

  • At least 50 users
  • Litmos mobile learning
  • Contract life cycle management
  • Configure, quote, price
  • Sales and marketing enablement
  • Workflow

Sales performance – $90/user month

  • At least 100 users
  • Commissions
  • MySalesGame integration
  • Litmos mobile learning
  • Territory and quota
  • Sales performance manager

Lead to money – $150/user month

  • At least 100 users
  • Configure, quote, price
  • MySalesGame integration
  • Workflow
  • Commissions
  • Contract lifecycle management
  • Sales enablement
  • Marketing automation
  • Sales performance management
  • Territory and quota

User Satisfaction

Positive Social Media Mentions 100
Negative Social Media Mentions 2

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and CallidusCloud Marketing Solution reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with CallidusCloud Marketing Solution. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Monthly payment

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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CallidusCloud Marketing Solution Comparisons

CallidusCloud Marketing Solution user reviews

Powerful tool for visitor tracking and launching campaigns

Read full review >
Nellie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.10.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

This cloud-based company did a good job in making a great LMS.

Read full review >
Brandon
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.09.2018 Company Size: More than 100 Employees Industry: Information Technology and Services

Great email marketing solution

Read full review >
Tabitha
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.09.2018 Company Size: More than 100 Employees Industry: Not available

An exceptional tool for learning.

Read full review >
Troy
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 23.05.2018 Company Size: More than 100 Employees Industry: Apparel & Fashion

Lightweight and gets things up and running in no time.

Read full review >
Victoria
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.05.2018 Company Size: 11-50 Employees Industry: Research

What are CallidusCloud Marketing Solution pricing details?

CallidusCloud Marketing Solution Pricing Plans:

Free Trial

Marketing

$50/user month

Sales execution

$70/user month

Sales performance

$90/user month

Lead to money

$150/user month

CallidusCloud Marketing Solution offers a free trial and 4 pricing plans, and they include:

Marketing – $50/user month

  • At least 25 users
  • Marketing enablement
  • Marketing automation

Sales execution – $70/user month

  • At least 50 users
  • Litmos mobile learning
  • Contract life cycle management
  • Configure, quote, price
  • Sales and marketing enablement
  • Workflow

Sales performance – $90/user month

  • At least 100 users
  • Commissions
  • MySalesGame integration
  • Litmos mobile learning
  • Territory and quota
  • Sales performance manager

Lead to money – $150/user month

  • At least 100 users
  • Configure, quote, price
  • MySalesGame integration
  • Workflow
  • Commissions
  • Contract lifecycle management
  • Sales enablement
  • Marketing automation
  • Sales performance management
  • Territory and quota

What integrations are available for CallidusCloud Marketing Solution?

CallidusCloud Marketing Solution integrates with the following systems and applications:

  • Sugar CRM
  • SAP
  • ZOHO
  • Wordpress
  • Netsuite
  • Microsoft drynamics CRM
  • Cisco WebEx
  • Salesforce CRM
  • ON24 integration
  • WebEx event center
  • Google drive
  • Citrix Go ToWebinar
  • API access

CallidusCloud Marketing Solution average rating:

Average score
5/5 (17 user reviews)
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

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The most favorable review

Chester

PROS: Getting people to register is simple to do. That includes self-registation as well as e-mail invites. Learners and admins can easily navigate. UI is intuitive.

CONS: I'd love to havedrop down sections witin the profile fields. Specifically, I wanted it in the "Country" section. It'd be nice to have something like a team badging feature so people within the team get to only see each other.

Reviewed 2 years ago

Read full review >

The least favorable review

Carrie

PROS: I get almost all its marketing features and automation tools without paying extra price. This is very powerful email marketing tool. And what’s most important this CallidusCloud product connects the dots with all website visitors. The page tracking codes are wonderful and very powerful.

CONS: I would like to see integrations with other social networks. They have made some changes and improvements, and this is something that I really appreciate. On the other hand, I would like to see this software like Hubspot or even Hootsuite with ViralHeat or other measure tools added

Reviewed 2 years ago

Read full review >

More reviews from 17 actual users:

Sort by:

Latest
  • Latest
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  • Most positive
  • Most negative

Powerful tool for visitor tracking and launching campaigns

Read full review >
Nellie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.10.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: I am allowed to use all its market leading features without paying extra money. The product is not expensive, it is very intuitive and easy to set up. I would like to suggest some features/options and I believe they will hear my voice. Their support team is great and always helpful.

CONS: I would like to see some improvements for integrations with social media. For my colleagues email dispatch feature is difficult to understand how it works, but this is great feature. I think that this product is for US market only because identifies only visitors for US market.

What do you think about this review? Great Poor

This cloud-based company did a good job in making a great LMS.

Read full review >
Brandon
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.09.2018 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: Simple remote access for the workforce. Having accessiblity to support and course content in a single platform. Gread reporting. Admin functionality is amazing.

CONS: A bi-directional API integration with Bamboo is lacking. Bamboo actually pushes an individual's details over. Unfortunately, Litmos won't make a report on the course completion to the HRIS records of Bamboo.

What do you think about this review? Great Poor

Great email marketing solution

Read full review >
Tabitha
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.09.2018 Company Size: More than 100 Employees Industry: Not available

PROS: I get immediate response whenever I face some issue with the system, or if I need some feature or option they would make everything to meet my needs. Its customer service is one of the best.

CONS: When we started to use the system the customer support wasn’t available for some situations.

What do you think about this review? Great Poor

An exceptional tool for learning.

Read full review >
Troy
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 23.05.2018 Company Size: More than 100 Employees Industry: Apparel & Fashion

PROS: What I favor most with Litmust is how it is to use. Its flexiblity led to building a course and having the capacity to do bulk uploads to users. UI is very user-friendly. It entails minimal to zero training in getting a team updated.

CONS: Improvements should be made on their scheduling and course management. I was hoping I can make a course offer team access to a specific course without pushing them to be admins. This means we'd have to create the courses all over again as well as link modules. These are cumbersome to do.

What do you think about this review? Great Poor

Lightweight and gets things up and running in no time.

Read full review >
Victoria
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.05.2018 Company Size: 11-50 Employees Industry: Research

PROS: Litmos makes it really simple for learners to utilize. Implementing was done in a snap. This is way better than the ones used by enterprise-heavy systems. Instructor-based training is easy to set up.

CONS: I'm constantly seeking ways to make integration with current organization tools a lot sipler. Further analytics like that of question-level reporting is also essential for me.

What do you think about this review? Great Poor

Powerful tool for marketing automation

Read full review >
Casey
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.05.2018 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: CallidusCloud is awesome Marketing Automation solution. It provides me with intimation mails reports even before facing some server issues. I love the SEO diagnostic and reporting tool as well. I can even host their landing pages with my company’s URL. Also, the LeadHook functionality sends me reminders on the site but as I can see they are working on LeadHook updates. Fantastic job. I have to say that the trainings you receive is for free and their customer service is very helpful and responsive.

CONS: They resolved the delays of the reports. In my opinion, the interface and terminology are complex for e.g. the Query and Search options are not used regularly but throughout the application. I think that training and support are free because this tool is very easy to learn and to use.

What do you think about this review? Great Poor

Callidus Cloud is a leader in email marketing campaigns

Read full review >
Jamie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.05.2018 Company Size: 11-50 Employees Industry: Management Consulting

PROS: CalliDusCloud is easy to use platform, intuitive, great for my company and comes with affordable price. We regularly send emails to small email lists and this system helps me to send the email at the same time to specific lists, thus, I am able to compare response rates of each email list. I am able to customize my emails the way I want. It is easy to build workflows, scores and I can even integrate the system with other campaigns I use, without any problem or concern. The price is great especially for small sized companies, and this is very helpful because of the fact that small companies need powerful email marketing campaign system, so they can grow.

CONS: The only thing I dislike about the system is that the columns of import list features are fixed, this is kind of limitation to the ability to export complete information like employee size, revenue and others to the Sales force platform.

What do you think about this review? Great Poor

This platform works like magic give it a try

Read full review >
Christy
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.04.2018 Company Size: 11-50 Employees Industry: Hospital & Health Care

PROS: CalliDus Cloud offers great marketing automation features and before you start you have trainings both live and webcast trainings with presentations on how to use this platform and these are very helpful. We are able to create our own marketing campaigns where we included the prospect data into Salesforce. And this tool is really helpful for lead scoring as well.

CONS: To create marketing campaigns is difficult thing, but once you learn everything works great.

What do you think about this review? Great Poor

An efficient and all-around LMS paired with great support.

Read full review >
Wesley
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 05.03.2018 Company Size: More than 100 Employees Industry: Machinery

PROS: There are a plethora of to options that you can learn as a professional. Your needs will point you the direction that you're aiming to go for. Litmos is the best in terms of support. They've got exceptional engagement with the customers they deal with.

CONS: It'd be nice to have further robustness with their pre-installed eCommerce functionality. This would let us sell our courses more effectively. At the same time, we can manage our customer subscriptions. Having some kind of a token-based would be a big help in the long run.

What do you think about this review? Great Poor

CallidusCloud helps us to find and follow our leads and perform successful email campaigns

Read full review >
Rufus
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 23.02.2018 Company Size: More than 100 Employees Industry: Outsourcing/Offshoring

PROS: We are able to see those who have visited our website, what pages they have viewed and links, all of these information we receive with our email campaign analytics. Callidusclould helps us to follow and even identify our leads with automated emails. Our sales team is able to track the website visitors, views and links and they are doing their best to perform the sales via SalesForce.

CONS: We don’t receive detailed analytical info after we send the campaigns. The click through data is still visible but we haven’t seen the clicks through the links. We want to test the workflow builder, but I think we are going to need extra time to learn the tool.

What do you think about this review? Great Poor

A lot of functionality

Read full review >
Chester
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.02.2018 Company Size: More than 100 Employees Industry: Machinery

PROS: Getting people to register is simple to do. That includes self-registation as well as e-mail invites. Learners and admins can easily navigate. UI is intuitive.

CONS: I'd love to havedrop down sections witin the profile fields. Specifically, I wanted it in the "Country" section. It'd be nice to have something like a team badging feature so people within the team get to only see each other.

What do you think about this review? Great Poor

Service is excellent and it has the flexiblity to cater to any business need.

Read full review >
Alice
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.02.2018 Company Size: More than 100 Employees Industry: Public Relations and Communications

PROS: One of BlueSnap's standout functionality is flexiblity. You're basically gettting a full hosted service. Or you can utilize its functionality as a gateway or anything else in between. Support accommodated our unique needs by changing our usual worklow to meet our requirements in business.

CONS: Reporting could use some further robustness. We function and die with the data we get. So it's essential to have accessibility to data in a timely manner. We want more of this.

What do you think about this review? Great Poor

Fantastic overview training,. Follow-ups and keynotes were great!

Read full review >
Woodrow
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.01.2018 Company Size: More than 100 Employees Industry: Internet

PROS: We had to push in making certain requests from Litmos. That means involving the mixers. We were able to talk about to them about the ideas that we had in mind. They're account management was fantastic.

CONS: The web page for registration could use a lot of improvement. It's hard to figure out if the confirmation really did go through. Reserving spots (for class schedules) was a bit clunky. Although we were able to e-mail and did get a follow-up from our AM.

What do you think about this review? Great Poor

Affordable price and beneficial for email marketing management

Read full review >
Eileen
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.01.2018 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: Our company constantly uses the email marketing campaigns on a monthly basis, we have used other non-user-friendly tools especially when it comes to reporting so we started using the Callidus Cloud. With this system email campaigns are easy to set up and we are able to use full HTML capabilities, also the graphic report feature is understandable and really helpful. We receive automated reports with key stats and this is exactly what we need for launching our future campaigns.

CONS: We are making an integration with Callidus Cloud with Sugar CRM which is our system and the issue is that this integration doesn’t work fast. Sugar CRM is an industry leader when it comes to cloud based CRM, I know that there is an integration with Salesforce.

What do you think about this review? Great Poor

We like using Litmos!

Read full review >
Norma
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.01.2018 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: We're making use of Litmos for more than a year now. So far, it's been a blessing to us. We totally love the way it does things. We like how they're constantly refinding the product to perfection.

CONS: We've encountered very little resistance with this software. We can't really find something big that we hate about it. The entire thing has been a learning process. All in all, we're very happy with it.

What do you think about this review? Great Poor

Helpful tool for launching our marketing campaigns

Read full review >
Joanna
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 05.01.2018 Company Size: 11-50 Employees Industry: Government Relations

PROS: I am able to track prospects, companies and other types of visitors that visit our websites, we are even able to score them based on the actions they take related to emails they are receiving directly from our company. We use the email rerun option because we have customers who are willing to receive daily newsletters from us. CalliDus Cloud offers schedule feature so we can schedule emails at the same time every day.

CONS: I had some issues with the CalliDus Cloud, for e.g. I have received same report email 20 times today, and this is annoying thing. And I have to say about the issue I had with the rerun system I had it for months, they finally fixed it. I think, they need to improve their email reporting system for individual contacts emails and for specific emails.

What do you think about this review? Great Poor

Fantastic email marketing tool

Read full review >
Carrie
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.01.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: I get almost all its marketing features and automation tools without paying extra price. This is very powerful email marketing tool. And what’s most important this CallidusCloud product connects the dots with all website visitors. The page tracking codes are wonderful and very powerful.

CONS: I would like to see integrations with other social networks. They have made some changes and improvements, and this is something that I really appreciate. On the other hand, I would like to see this software like Hubspot or even Hootsuite with ViralHeat or other measure tools added

What do you think about this review? Great Poor
Reviewed By Louie Andre
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