Powerful tool for marketing automation

What are the best aspects of this product?

CallidusCloud is awesome Marketing Automation solution. It provides me with intimation mails reports even before facing some server issues. I love the SEO diagnostic and reporting tool as well. I can even host their landing pages with my company’s URL. Also, the LeadHook functionality sends me reminders on the site but as I can see they are working on LeadHook updates. Fantastic job. I have to say that the trainings you receive is for free and their customer service is very helpful and responsive.

What aspects are problematic or could work better?

They resolved the delays of the reports. In my opinion, the interface and terminology are complex for e.g. the Query and Search options are not used regularly but throughout the application. I think that training and support are free because this tool is very easy to learn and to use.

What specific problems in your company were solved by this product?

We use it for generating emails and scheduling process, we are able to generate early reports on Opened and click through the rates, thus, we are able to improve the issues and be more focused on our business. Also, with CalliDusCloud we are able to create list building and then to create and launch email campaigns, we also include specific templates designs for large group of customers.

Are you a current user of this product?

Yes