A product that provides incredible service and terrific value!

What are the best aspects of this product?

I've been using CTM for a couple companies. I've used it for marketing agency and e-commerce purposes. For both instances, the tool proves to be critical in ROI measurement and tracking. While there are other call tracking alternatives available, its pricing remains unrivaled. CTM knows how to really make me stand out and look good!

What aspects are problematic or could work better?

Some small complaints. It lacks a bit of reporting functionality in terms of top level for agency accounts consisting of several accounts. While it has a decent agency dashboard, it doesn't have customization. It's also lacking data points. Certain problems can be seen with its internal search.

What specific problems in your company were solved by this product?

The best benefit is how easy it is to integrate with Google Adwords and Analytics in tracking our PPC/SEO efforts for clients at a micro level. Clients can really observe value to the service. It keeps us accountable. Since we're the kind the provides marketing in digital and in print, it's a fantastic way to put channels side by side and crafting a suitable blend every client.

Are you a current user of this product?

Yes