What are the best aspects of this product?
I've been making use of CallTrackingMetrics for a few years now. It's that solution that provies a pricing model which scales absolutely well as we continue including more clients. Currently, we're utilzing sub-acounts for every client that we deal with. This greatly helped with billing. When it comes to functionality, it met our needs 100%.
What aspects are problematic or could work better?
Its user interface made leaps over time. Although there are certain settings buried within the tool. Setup could be a bit intricate when replacing contact numbers that aren't in HTML code. Apparently, the JS code has issues replacing them via multiple HTML tags. It can be difficult to see certain area codes at times.
What specific problems in your company were solved by this product?
We function as a web marketing agency. Our job is to assist clients in increasing their online ROI. Clients who are in the lead generation business won't see everything if they stick to measuring leads from an online channel. By taking measurements of phone calls, it can cloe the gap. It assists up in the optimization of our marketing campaign according to the full outcome view.
Are you a current user of this product?
Yes
What is your role with this product?
How long have you been using this product?
Less than 1 year
What is your company size?
11-50 Employees
What is your industry?
Marketing and Advertising
How many people in your company actively use this product?
several employees
How long is your contract with the vendor?
1 year
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