Useful and highly intuitive.

What are the best aspects of this product?

If you happen to be new in analytics and call tracking, you won't have to worry much. You can get things up and running within several minutes. Its UI is intuitive. You can engage with other people thanks to its simple e-mail alerts and report generation. It more than paid on its own in saving resource allocation for the PPC I'm using in clinical trial recruitment.

What aspects are problematic or could work better?

There's not much to dislike. But I was hoping there would be further configured or pre-made reports in tow. I also didn't like its exporting format.

What specific problems in your company were solved by this product?

I'm currently working as an online recruiter for a clinical trial held nationwide. The benefits we get is being able to keep track of the cost per lead via newspaper/radio/PPC service. Then having those funds re-allocated for the second time. We can re-define keywords for organic marketing in the future. At the same time, we're following up per site on quality and calls while scoring them directly to the dashboard.

Are you a current user of this product?

Yes