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CARTO Review

CARTO
Our score: 8.9 User satisfaction: 94%

What is CARTO?

CARTO is an open source platform that offers powerful location intelligence and analysis capabilities. The self-service platform for businesses analysts, data scientists as well as the individual users allows performing visualization and spatial analysis. It helps users escape the GIS handcuffs through its intuitive drag-and-drop interface, which helps business analysts optimize their operations and deploy location apps in less time.

It puts the power of location data in the hands of its users and saves them from the complication of using and maintaining complicated and legacy GIS solutions. The cloud-based platform is also open source and provides visual insights into what’s happening where. It helps predict the future and helps accelerate innovation through the self-service model.

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Overview of CARTO Benefits

Based on an intuitive drag-and-drop interface, CARTO builder makes data analysis easier for business users and scientists by allowing them to forecast key insights based on location data. The self-service platform is easy to adopt and incorporates widget-based dashboards that reduce the time-to-insight. Although the platform works well even for individual users, it is scalable enough to meet the demands of advanced users and larger organizations. The web-based spatial and predictive analysis platform works equally well for small and large organizations and is able to perform at scale.

The platform also comes with its own Data Observatory that enriches existing location data through relevant and versatile datasets. As the platform is based on a SaaS (Service as a Solution) model, it’s cost-efficient and grows according to user’s requirements. Data can be connected rather easily using the builder and its intuitive interface, including spreadsheets, data from sensor networks and other business software.

Built-in analytics and reporting tools allow users to accurately predict the key insights using location data and helps reduce time to success. It pinpoints important insights automatically and eliminates guesswork, thanks to the Auto-Styling feature that analyzes the mapped data to discover relationships and trends. Powerful SQL capabilities and Turbo-Carto styling enable users to be more creative and integrate data seamlessly with other systems. Larger organizations can build advanced location-based apps using the Builder environment and extract insights directly from dashboards without having to edit visualizations or the original data.

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Overview of CARTO Features

  • Spatial analysis
  • Business intelligence
  • Predictive analysis
  • Data mapping
  • Map creation and sharing
  • Self-service portal
  • Geocoding
  • Data Observatory
  • Image export
  • Interoperability
  • Census data integration
  • Internet mapping
  • Drag-and-drop builder
  • Trend analysis and tracking
  • Real-time data and analytics
  • Visual representation and analysis

CARTO Position In Our Categories

Since companies have special business wants, it is only reasonable that they avoid picking a one-size-fits-all, “perfect” solution. At any rate, it is futile to try to pinpoint such a software solution even among sought-after software systems. The right step to undertake can be to take note of the different critical functions which necessitate scrutiny including essential features, pricing, technical skill capability of the employees, business size, etc. Then, you must double down on your product research comprehensively. Browse through these CARTO evaluations and scrutinize each of the software systems in your list in detail. Such all-encompassing product investigation ensure you circumvent mismatched apps and select the one which meets all the aspects your business requires.

Position of CARTO in our main categories:

TOP 10

CARTO is one of the top 10 GIS Software products

Since each enterprise has unique business wants, it is sensible for them to abstain from looking for a one-size-fits-all faultless software application. Needless to say, it would be pointless to try to find such a system even among market-leading software platforms. The intelligent thing to do would be to jot down the various vital factors that require consideration such as main features, budget, skill levels of staff members, company size etc. Then, you should do your research thoroughly. Read some CARTO GIS Software reviews and look into each of the other apps in your shortlist in detail. Such comprehensive homework can make sure you discard ill-fitting platforms and choose the solution that presents all the aspects you require for business success.

How Much Does CARTO Cost?

CARTO Pricing Plans:

Free Trial

Free

Free

Personal

$149/month

Enterprise

By quote

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What are CARTO pricing details?

CARTO Pricing Plans:

Free Trial

Free

Free

Personal

$149/month

Enterprise

By quote

CARTO offers three enterprise pricing versions for users to choose from. Give the details a look, and select the best plan for your business:

Free: Public data, shared resources and limited data services with community support

Personal: $149/month or $1,639/year

  • Private data and shared resources
  • 4x Location Data Services
  • Data sync
  • Email support

Enterprise: By quote

  • Private data and location app
  • On-premises or dedicated resources
  • Internal sharing
  • 8x location data services
  • Enterprise support and SLA
  • Data Observatory
  • SQL Server, Oracle and MySQL connectors

User Satisfaction

Positive Social Media Mentions 89
Negative Social Media Mentions 3

We realize that when you choose to buy a GIS Software it’s crucial not only to see how professionals score it in their reviews, but also to find out whether the actual clients and enterprises that use it are indeed satisfied with the service. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and CARTO reviews across a broad range of social media sites. The data is then featured in an easy to digest format revealing how many clients had positive and negative experience with CARTO. With that information at hand you should be ready to make an informed business decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • On Premise
  • Open API

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for CARTO?

CARTO integrates with the following business systems and applications:

  • MySQL
  • SQL Server
  • PostgreSQL
  • Amazon Web Services
  • Hive
  • Dropbox
  • Google Drive
  • Box
  • ArcGIS
  • Qlik
  • Splunk
  • Alteryx
  • Twitter Maps
  • Microsoft Excel
  • DigitalGlobe

CARTO User Reviews

CARTO average rating:

Average score
4.9/5 (9 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

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The most favorable review

Wayne

PROS: Strongest GIS platform I've ever used! It makes you realize what actually is happening every time whenever.

CONS: Absolutely nothing!

Reviewed 5 years ago

Read full review >

The least favorable review

Vernie

PROS: It features cool designs for all my online maps. I got no hassles from installation to use.

CONS: The platform has functional filters on its widgets. But these widgets look bothering in some instances, especially that I can’t easily hide them.

Reviewed 4 years ago

Read full review >

More reviews from 9 actual users:

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Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Great platform for spatial mapping

Read full review >
Ted
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 09.12.2021 Company Size: More than 100 Employees Industry: Online Media

PROS: This is a highly flexible mapping app. It lets us apply multiple layers on each map, which is helpful for our complicated work demands.

CONS: Additional options would be great, such as a tile grip mapping feature. We hope to see such improvements in future updates.

What do you think about this review?

Great Poor

Efficient and easy to use spatial analysis platform with cool aesthetics

Read full review >
Vernie
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 12.09.2021 Company Size: 11-50 Employees Industry: Non-Profit Organization Management

PROS: It features cool designs for all my online maps. I got no hassles from installation to use.

CONS: The platform has functional filters on its widgets. But these widgets look bothering in some instances, especially that I can’t easily hide them.

What do you think about this review?

Great Poor
Show More User Reviews (9)

Very useful for our company analytics

Read full review >
Ivah
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.07.2021 Company Size: More than 100 Employees Industry: Information Services

PROS: This is a stellar geographic information system that stands among other options. It easily assists us in analytics by letting us know why things occur at a certain time and place.

CONS: I don’t think this platform has any problem. It works efficiently for our company analytics.

What do you think about this review?

Great Poor

Best for fast creation of appealing maps

Read full review >
Rogers
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.02.2021 Company Size: More than 100 Employees Industry: N/A

PROS: I enjoy its usefulness! I made multiple Carto maps the year before. I loved that for point elements, you can use whatever plausible icons and display all sorts of pop-up details. I have created several heat maps or performance charts too, displaying the editorial work of our team in particular areas or regions.

CONS: I'd still prefer the old interface design than the new one. Though I think it's not that bad really when you've familiarized yourself with it.

What do you think about this review?

Great Poor

Carto for business analytics

Read full review >
Wayne
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 02.02.2021 Company Size: More than 100 Employees Industry: Telecommunications

PROS: Strongest GIS platform I've ever used! It makes you realize what actually is happening every time whenever.

CONS: Absolutely nothing!

What do you think about this review?

Great Poor

Very efficient and fast to use with least hassles

Read full review >
Sheldon
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.01.2021 Company Size: 1-10 Employees Industry: Commercial Real Estate

PROS: A wonderful platform that makes learning spatial analysis, SQL, and even HTML as well as CSS very easy. Yes, having actual knowledge of computer science, data analysis, and geographic information systems are still best, but CARTO has helped me grasp such fields easier. This is even if I came from a completely different profession before. It boasts a more user-friendly and more fabulous interface than other options as well.

CONS: It features limited layers that become problematic in some instances, especially when considering user, tooltips, and styling label factors. CARTO needs to boost such features and minimize the restrictions such problems cause. Also, the platform only has a small user community that mostly includes its business users and workers. This makes finding solutions for certain concerns quite difficult since it is hard to find a user for some advice. Thankfully, CARTO has a dependable quick responding support team, which helps with problems that require instant solutions such as the need for mapping analysis.

What do you think about this review?

Great Poor

It has significantly boosted our work applicability

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Alexandrea
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.05.2020 Company Size: 1-10 Employees Industry: N/A

PROS: CARTO is amazingly easy to configure and use for our job. It helps a lot in determining and tracking the effects of COVID-19 in various areas.

CONS: CARTO is quite expensive for us to pay. However, it is doing a really big help.

What do you think about this review?

Great Poor

It’s impressive! User-friendly that delivers fast results!

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Oliver
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 15.03.2020 Company Size: 1-10 Employees Industry: Commercial Real Estate

PROS: I really liked Carto. It made studying how to apply spatial analysis very simple. It feels like it's made from the point of view of someone without data or spatial analysis skills. I even learned SQL from Carto and some CSS and HTML using its builder interface. It obviously doesn't substitute the actual technical foundation in data analysis and GIS but without Carto, it'd be very hard for me to understand it. It's user-friendly and aesthetic.

CONS: I think things can be changed in the GUI. Like having limited user-dependent layers and sometimes with style labels/tooltips — It can also be a bit clunky. It would have been nice if it's not so limited. The community of people who knows how to use Carto was small. Also, finding stuff can be challenging if you don't know where to start. It's a good thing that the customer support is responsive really quickly as there are occasions when some mapping analysis is needed asap.

What do you think about this review?

Great Poor

Feedback to Carto

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Lucas
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 07.03.2020 Company Size: More than 100 Employees Industry: Government Administration

PROS: I really like Carto. It has a very easy to use layout.

CONS: Geocoding competitors has some lacking functionality.

What do you think about this review?

Great Poor
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CARTO user reviews

Great platform for spatial mapping

Read full review >
Ted
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 09.12.2021 Company Size: More than 100 Employees Industry: Online Media

Efficient and easy to use spatial analysis platform with cool aesthetics

Read full review >
Vernie
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 12.09.2021 Company Size: 11-50 Employees Industry: Non-Profit Organization Management

Very useful for our company analytics

Read full review >
Ivah
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.07.2021 Company Size: More than 100 Employees Industry: Information Services

Best for fast creation of appealing maps

Read full review >
Rogers
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.02.2021 Company Size: More than 100 Employees Industry: N/A

Carto for business analytics

Read full review >
Wayne
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 02.02.2021 Company Size: More than 100 Employees Industry: Telecommunications
Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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