Helping us deliver better analytics to clients

What are the best aspects of this product?

Cision has helped cut out the grunt work for our agency. It allows us to work my efficiently and find the best suited media service tailored to the specific industry we need. It provides us the tools we need to venture out into the realm of blogging and tap into resources we would not have at our disposal.

What aspects are problematic or could work better?

Its price is hard to justify when you don't get to use it daily. We are a full service agency, but we do not provide PR and media relations services everyday. So although this helps us tremendously when we do, the cost of it almost isn't worth it.

What specific problems in your company were solved by this product?

We are tapping into media relations strategically. The service has helped us deliver better results to our clients. We are able to provide analytics, coverage and additional outreach tools. We finally can measure the success of our PR and media efforts.

Are you a current user of this product?

Yes