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Cision REVIEW

Marketing Software

20 user reviews
USER SATISFACTION 96%
OUR SCORE 8.6

What is Cision?

Cision is an integrated public relations (PR) suite that enables users to reach out to the right influencers to help spread their message, be it a short product launch material, an advertising campaign, or even a political message. Cision offers users access to a media database comprised of over 1.6 million journalists, bloggers, and social influencers to help share your story to your audience and the rest of the world.

Apart from its PR component, Cision also offers a social media management software that helps users monitor their analytics and engagement. Cision is also an ideal software for government agencies, especially offices that require the database, engagement, analytics and reporting tools for their PAC or grassroots campaigns without having to use multiple systems.

Overview of Cision Benefits

Whether you are running an advertising agency, a news organization, or a government office, you need a platform to help spread your message across and reach your intended audience. Cision enables you to achieve that goal and more. This integrated PR suite comes with a plethora of features and capabilities that makes sharing your message and have it actually delivered to your targeted demographics quick and easy.

Cision PR Software connects you to a media database of more than 1.6 million contacts, including journalists, social media influencers, and the biggest and most popular bloggers. With such a large network of influencers, you will find it easy to create awareness for your advocacies, share corporate news via press releases, and more across traditional and modern media outlets.

Need to hear what people are saying about your brand, company, or whatever advocacy you are working on? Cision Social Media software lets you gather all mentions and posts about your brand or your organization, dig through the raw data and attain the insights you need to track and assess the social performance and engagement of your brand. The insights you get will then enable you to make smarter business decisions that are driven by data.

Cision is a perfect software for government agencies as it is designed to facilitate the participation of PACs (political action committees) as well as ensure its compliance. The software also comes with tools and features to speed up the mobilization of grassroots stakeholders.

Overview of Cision Features

  • Multiple Channel Monitoring
  • Automated Insights
  • Brand Impact Analysis
  • Target and Connect with Key Influencers
  • Largest Media Database
  • Exclusive Bios
  • Multi-channel Content Strategy
  • Thought Leadership Assessment
  • Customizable Charts
  • Impact Reporting

What Problems Will Cision Solve?

Listen to Media Channels for Trending Topics

Tune in to the millions of conversations happening online and in traditional media and glean insights about your audience and your brand. With Cision Communications Cloud™, you can make sense of it all.

  • Monitor across channels: Listen to more than 2 million daily news stories across online, broadcast and social channels, 50,000 daily hours of broadcast, 20,000 print publications and millions of online news websites, blogs and forums.
  • Gain valuable, automated insights: Aggregate trending and emerging topics, uncover key influencers and learn brand and competitive insights.
  • Understand brand impact: Find out what people are saying about your brand vs. the competition.

Target & Build Relationships with Key Influencers

Harness a wealth of data and predictive insights to fine-tune content delivery by audience and channel. Cision Communications Cloud™ helps you build relationships with the key influencers driving the conversations in your markets, so you can target the right audience for your brand’s message.

  • World’s Largest Smart Source: Access Cision’s database of more than 1.6 million media contacts, outlets and editorial opportunities.
  • Engage Digital Influencers: Connect with 300,000 digital influencers discussing trending topics.
  • Exclusive Bios: Connect with influencers who provide over 6,500 proactive media inquiries for you to respond.

Create an Earned Media & Content Strategy

Attract influencers and industry experts to your brand with compelling content that showcases your brand’s value. Cision Communications Cloud™ provides the insights and expertise you need to develop a holistic strategy.

  • Create a Multichannel Content Strategy: Amplify the results of your programs to create a holistic content strategy with an integrated content calendar.
  • Establish Thought Leadership: Deliver high-impact communications with predictive insights to help you create compelling content.
  • Assess Content Effectiveness: Leverage Cision’s world-class editorial staff to assess your content before you share it.

Engage Audiences Across Channels

Maximize the impact of your content with multichannel promotion across earned, paid and owned channels. Cision Communications Cloud™ makes it easy for your team to manage coordinated programs from one central location.

  • Powered by PR Newswire: You’ll have access to the world’s largest and #1 most trusted distribution network.
  • Earn Media and Influencer Attention: Trigger market demand through a network of over 300,000 media distribution points in over 170 countries and 40 languages.
  • Boost Content Visibility: With 10,000+ websites and apps, 1 million social followers, and hundreds of broadcast channels – including satellite media tours.

Analyze Performance & Attribute Impact

Easily access the right analytics so you can continuously optimize strategy. The Cision Communications Cloud™ helps you attribute the impact of your communications and earned media, and begin highlighting the financial impact you haven’t yet been able to quantify.

  • Customizable charts: Connect the dots across social, digital and traditional media channels to help you gain a 360-degreeview of your programs.
  • Cision’s impact reporting: Cision enables you to focus on the stories that have the most impact on your brand and reputation vs the competition.
  • Attribution: Highlight the financial impact your earned media programs are driving for your organization.

Cision Position In Our Categories

Position of Cision in our main categories:

200

Cision is one of the top 200 Marketing Software products

20

Cision is one of the top 20 Reputation Management Software products

200

Cision is one of the top 200
Marketing Software products

20

Cision is one of the top 20
Reputation Management Software products


Cision is also listed in the following subcategories:

Category:Position:Category:Position:
Campaign Management Software#27 Content Marketing Software#16
Demand Generation Software#19 Social Media Monitoring Software#27
Category:Position:
Campaign Management Software#27
Content Marketing Software#16
Demand Generation Software#19
Social Media Monitoring Software#27

Each enterprise has its own characteristics, and may require a particular type of Campaign Management Software solution that will be adjusted to their business size, type of customers and employees and even particular industry they support. We advise you don't count on finding an ideal services that is going to work for every company no matter what their history is. It may be a good idea to read a few Cision reviews first and even then you should remember what the service is supposed to do for your business and your workers. Do you need an easy and intuitive service with only elementary functions? Will you really make use of the complex functionalities required by pros and large enterprises? Are there any particular features that are especially beneficial for the industry you work in? If you ask yourself these questions it will be much easier to find a solid service that will fit your budget.

How Much Does Cision Cost?

Cision Pricing Plans:

Contact Cision for enterprise pricing information and other product details. You can also submit a request for a free demo to see if the software is a good fit for your business.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Cision reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Cision. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

167

NEGATIVE SOCIAL MENTIONS

7

Video

Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • USA
  • UK
  • Canada
  • International
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • PHONE NO.
  • TICKETS

What are Cision pricing details?

Cision Pricing Plans:

Contact Cision for enterprise pricing information and other product details. You can also submit a request for a free demo to see if the software is a good fit for your business.

What integrations are available for Cision?

Cision integrates with the following business systems and applications:

  • Twitter
  • Facebook
  • Pinterest

User reviews


User reviews in total: 20

16
4
0
0
0

Average Rating:

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The most favorable review

Sheldon

2 weeks ago


Pros:
Cision's organized layout helps me reach the most appropriate media outlet for my message. This has helped sort my contact list and determine who to get in touch with. I don't need to contact the editor or the marketing department anymore when sending a press piece or a calendar event.

Cons:
The PR tracking and ROI calculator costs so much for us. I would love to be able to track my leads and what actually makes it to print and who might have seen it. But, as a small outfit, we don't have the money for such resources.

The least favorable review

Stewart

3 weeks ago


Pros:
To tell the truth, I have tried other tools similar to Cision, they all were with lower price but they don’t offer what this tool offers. There are always rooms for improvements but I like that we have available tracking down journalist information. It offers great tutorials so you can better learn the product. Its customer service is wonderful and they are quick to help.

Cons:
There are no constant updates. When you start with PR and you build the relationship you will experience drawback because the tool is not fully reliable. I like its capability for sending the press releases but they could make it better. In addition, when it comes to price it is really expensive but we as large company we find this tool helpful and useful.

Published 2 weeks ago
Verified
user
Cision's organized layout helps me reach the most appropriate media outlet for my message. This has helped sort my contact list and determine who to get in touch with. I...



What do you think about this review? Great Poor
Published 2 weeks ago
Verified
user
Cision provides accessibility and availability of all of the functions throughout the PR platform. I can track my activity through charts and graphs, and also print out...



What do you think about this review? Great Poor
Published 3 weeks ago
Verified
user
I love Cision's list management tools. It's so easy to target exactly what kind of journalists we want to read our content. Even better is the fact that it's...



What do you think about this review? Great Poor
Published 3 weeks ago
Verified
user
To tell the truth, I have tried other tools similar to Cision, they all were with lower price but they don’t offer what this tool offers. There are always rooms for...



What do you think about this review? Great Poor
Published 4 weeks ago
Verified
user
Cision is easy to use, easy to search. It has great influencer search capabilities, I like...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
This is my must have tool for media contacts and tool for monitoring real-time coverage. I have tried other solutions but Cision is second to none. It allows me to create...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
It is easy to search in Cision. I love the influencer search capability, saved searches not to mention the monitors are great for keeping track of clients. Most...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
We found CIsion's online platform highly usable, customizable and effective. And their pricing is competitive too. Their customer service has also been quite good. Coming...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
I've gone through quite a few and I keep coming back to Cision because of the ease in creating filters to geotarget news reports and the ability to bring in large numbers...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
In my experience with Cision I have to say that this tool has great online platform that is easy to use, effective and customizable. I like its price as well. They have...



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