MENU

FinancesOnline

GET LISTED
GET LISTED
SHOW ALLPOPULAR CATEGORIES

Price

by quote

Logo of Cision
Ask Vendor A QuestionFind A Better App
Logo of Cision

Cision REVIEW

Marketing Software

20 user reviews
USER SATISFACTION 96%
OUR SCORE 8.6

What is Cision?

Cision is an integrated public relations (PR) suite that enables users to reach out to the right influencers to help spread their message, be it a short product launch material, an advertising campaign, or even a political message. Cision offers users access to a media database comprised of over 1.6 million journalists, bloggers, and social influencers to help share your story to your audience and the rest of the world.

Apart from its PR component, Cision also offers a social media management software that helps users monitor their analytics and engagement. Cision is also an ideal software for government agencies, especially offices that require the database, engagement, analytics and reporting tools for their PAC or grassroots campaigns without having to use multiple systems.

Overview of Cision Benefits

Whether you are running an advertising agency, a news organization, or a government office, you need a platform to help spread your message across and reach your intended audience. Cision enables you to achieve that goal and more. This integrated PR suite comes with a plethora of features and capabilities that makes sharing your message and have it actually delivered to your targeted demographics quick and easy.

Cision PR Software connects you to a media database of more than 1.6 million contacts, including journalists, social media influencers, and the biggest and most popular bloggers. With such a large network of influencers, you will find it easy to create awareness for your advocacies, share corporate news via press releases, and more across traditional and modern media outlets.

Need to hear what people are saying about your brand, company, or whatever advocacy you are working on? Cision Social Media software lets you gather all mentions and posts about your brand or your organization, dig through the raw data and attain the insights you need to track and assess the social performance and engagement of your brand. The insights you get will then enable you to make smarter business decisions that are driven by data.

Cision is a perfect software for government agencies as it is designed to facilitate the participation of PACs (political action committees) as well as ensure its compliance. The software also comes with tools and features to speed up the mobilization of grassroots stakeholders.

Overview of Cision Features

  • Multiple Channel Monitoring
  • Automated Insights
  • Brand Impact Analysis
  • Target and Connect with Key Influencers
  • Largest Media Database
  • Exclusive Bios
  • Multi-channel Content Strategy
  • Thought Leadership Assessment
  • Customizable Charts
  • Impact Reporting

What Problems Will Cision Solve?

Listen to Media Channels for Trending Topics

Tune in to the millions of conversations happening online and in traditional media and glean insights about your audience and your brand. With Cision Communications Cloud™, you can make sense of it all.

  • Monitor across channels: Listen to more than 2 million daily news stories across online, broadcast and social channels, 50,000 daily hours of broadcast, 20,000 print publications and millions of online news websites, blogs and forums.
  • Gain valuable, automated insights: Aggregate trending and emerging topics, uncover key influencers and learn brand and competitive insights.
  • Understand brand impact: Find out what people are saying about your brand vs. the competition.

Target & Build Relationships with Key Influencers

Harness a wealth of data and predictive insights to fine-tune content delivery by audience and channel. Cision Communications Cloud™ helps you build relationships with the key influencers driving the conversations in your markets, so you can target the right audience for your brand’s message.

  • World’s Largest Smart Source: Access Cision’s database of more than 1.6 million media contacts, outlets and editorial opportunities.
  • Engage Digital Influencers: Connect with 300,000 digital influencers discussing trending topics.
  • Exclusive Bios: Connect with influencers who provide over 6,500 proactive media inquiries for you to respond.

Create an Earned Media & Content Strategy

Attract influencers and industry experts to your brand with compelling content that showcases your brand’s value. Cision Communications Cloud™ provides the insights and expertise you need to develop a holistic strategy.

  • Create a Multichannel Content Strategy: Amplify the results of your programs to create a holistic content strategy with an integrated content calendar.
  • Establish Thought Leadership: Deliver high-impact communications with predictive insights to help you create compelling content.
  • Assess Content Effectiveness: Leverage Cision’s world-class editorial staff to assess your content before you share it.

Engage Audiences Across Channels

Maximize the impact of your content with multichannel promotion across earned, paid and owned channels. Cision Communications Cloud™ makes it easy for your team to manage coordinated programs from one central location.

  • Powered by PR Newswire: You’ll have access to the world’s largest and #1 most trusted distribution network.
  • Earn Media and Influencer Attention: Trigger market demand through a network of over 300,000 media distribution points in over 170 countries and 40 languages.
  • Boost Content Visibility: With 10,000+ websites and apps, 1 million social followers, and hundreds of broadcast channels – including satellite media tours.

Analyze Performance & Attribute Impact

Easily access the right analytics so you can continuously optimize strategy. The Cision Communications Cloud™ helps you attribute the impact of your communications and earned media, and begin highlighting the financial impact you haven’t yet been able to quantify.

  • Customizable charts: Connect the dots across social, digital and traditional media channels to help you gain a 360-degreeview of your programs.
  • Cision’s impact reporting: Cision enables you to focus on the stories that have the most impact on your brand and reputation vs the competition.
  • Attribution: Highlight the financial impact your earned media programs are driving for your organization.

Cision Position In Our Categories

Position of Cision in our main categories:

500

Cision is one of the top 500 Marketing Software products

10

Cision is one of the 10 Reputation Management Software products

500

Cision is one of the 500
Marketing Software products

10

Cision is one of the 10
Reputation Management Software products


Cision is also listed in the following subcategories:

Category:Position:Category:Position:
Campaign Management Software#30 Content Marketing Software#20
Demand Generation Software#21 Social Media Monitoring Software#29
Category:Position:
Campaign Management Software#30
Content Marketing Software#20
Demand Generation Software#21
Social Media Monitoring Software#29

It is important to note that virtually no software in the Campaign Management Software category will be a perfect solution able to match all the needs of various company types, sizes and industries. It may be a good idea to read a few Cision reviews first as certain solutions can dominate just in a very narrow group of applications or be prepared with a very specific type of industry in mind. Others may work with an intention of being simple and intuitive and as a result lack advanced functions desired by more experienced users. You can also find services that focus on a large group of users and give you a powerful feature toolbox, but this frequently comes at a higher price of such a software. Make sure you're aware of your requirements so that you pick a service that provides specifically the elements you search for.

How Much Does Cision Cost?

Cision Pricing Plans:

Contact Cision for enterprise pricing information and other product details. You can also submit a request for a free demo to see if the software is a good fit for your business.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Cision reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Cision. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

167

NEGATIVE SOCIAL MENTIONS

7

Video

Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • PHONE
  • TICKETS

What are Cision pricing details?

Cision Pricing Plans:

Contact Cision for enterprise pricing information and other product details. You can also submit a request for a free demo to see if the software is a good fit for your business.

What integrations are available for Cision?

Cision integrates with the following business systems and applications:

  • Twitter
  • Facebook
  • Pinterest

User reviews


User reviews in total: 20

16
4
0
0
0

Average Rating:

Write your own review of this product

Add a review

The most favorable review

Arlene

4 months ago


Pros: Cision has helped cut out the grunt work for our agency. It allows us to work my efficiently and find the best suited media service tailored to the specific industry we need. It provides us the tools we need to venture out into the realm of blogging and tap into resources we would not have at our disposal.

Cons: Its price is hard to justify when you don't get to use it daily. We are a full service agency, but we do not provide PR and media relations services everyday. So although this helps us tremendously when we do, the cost of it almost isn't worth it.

The least favorable review

Bertha

4 months ago


Pros: I've gone through quite a few and I keep coming back to Cision because of the ease in creating filters to geotarget news reports and the ability to bring in large numbers of other users to custom lists for their own use. Cision is also one of the few programs I've used that has a functional integrated press release platform without extra fees. This has become my absolute standby for determining viable media contacts and monitoring real-time coverage.

Cons: It needs to be a bit more user-friendly in list-building. I have to continuously use the chat and attending refresher courses for how to build, save and utilize lists because it is complicated to use. The difficulty of conducting a search for a specific list of journalists, then building a list from a subset seems unnecessary considering how fluid most of the search and media monitoring is.

Published 4 months ago
Verified
user
Cision has helped cut out the grunt work for our agency. It allows us to work my efficiently and find the best suited media service tailored to the specific industry we...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
I've gone through quite a few and I keep coming back to Cision because of the ease in creating filters to geotarget news reports and the ability to bring in large numbers...



What do you think about this review? Great Poor
Published 5 months ago
Verified
user
This is my must have tool for media contacts and tool for monitoring real-time coverage. I have tried other solutions but Cision is second to none. It allows me to create...



What do you think about this review? Great Poor
Published 5 months ago
Verified
user
It is easy to search in Cision. I love the influencer search capability, saved searches not to mention the monitors are great for keeping track of clients. Most...



What do you think about this review? Great Poor
Published 5 months ago
Verified
user
Cision is a time efficient solution for our needs. It's a very complete...



What do you think about this review? Great Poor
Published 5 months ago
Verified
user
Cision provides accessibility and availability of all of the functions throughout the PR platform. I can track my activity through charts and graphs, and also print out...



What do you think about this review? Great Poor
Published 6 months ago
Verified
user
We found CIsion's online platform highly usable, customizable and effective. And their pricing is competitive too. Their customer service has also been quite good. Coming...



What do you think about this review? Great Poor
Published 6 months ago
Verified
user
Cision's organized layout helps me reach the most appropriate media outlet for my message. This has helped sort my contact list and determine who to get in touch with. I...



What do you think about this review? Great Poor
Published 6 months ago
Verified
user
I love Cision's list management tools. It's so easy to target exactly what kind of journalists we want to read our content. Even better is the fact that it's...



What do you think about this review? Great Poor
Published 6 months ago
Verified
user
I like Cision's dashboard where we can track our coverage versus our competitors coverage. This helps establish a metric and visual for our C-suite in order to track our...



What do you think about this review? Great Poor

Thank you for submitting your review!

In order to ensure high-quality of our reviews we'll have to verify your email address. Please insert your email address below.

Thank you!

A verification email has been sent to the address you provided. Please click on the link in that email to finalize your review submission.

Page last modified

Share
Tweet
+1
Share