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Cision Review

Cision
Our score: 8.6 User satisfaction: 96%

What is Cision?

Cision is an integrated public relations (PR) suite that enables users to reach out to the right influencers to help spread their message, be it a short product launch material, an advertising campaign, or even a political message. Cision offers users access to a media database comprised of over 1.6 million journalists, bloggers, and social influencers to help share your story to your audience and the rest of the world.

Apart from its PR component, Cision also offers a social media management software that helps users monitor their analytics and engagement. Cision is also an ideal software for government agencies, especially offices that require the database, engagement, analytics and reporting tools for their PAC or grassroots campaigns without having to use multiple systems.

Overview of Cision Benefits

Whether you are running an advertising agency, a news organization, or a government office, you need a platform to help spread your message across and reach your intended audience. Cision enables you to achieve that goal and more. This integrated PR suite comes with a plethora of features and capabilities that makes sharing your message and have it actually delivered to your targeted demographics quick and easy.

Cision PR Software connects you to a media database of more than 1.6 million contacts, including journalists, social media influencers, and the biggest and most popular bloggers. With such a large network of influencers, you will find it easy to create awareness for your advocacies, share corporate news via press releases, and more across traditional and modern media outlets.

Need to hear what people are saying about your brand, company, or whatever advocacy you are working on? Cision Social Media software lets you gather all mentions and posts about your brand or your organization, dig through the raw data and attain the insights you need to track and assess the social performance and engagement of your brand. The insights you get will then enable you to make smarter business decisions that are driven by data.

Cision is a perfect software for government agencies as it is designed to facilitate the participation of PACs (political action committees) as well as ensure its compliance. The software also comes with tools and features to speed up the mobilization of grassroots stakeholders.

Overview of Cision Features

  • Multiple Channel Monitoring
  • Automated Insights
  • Brand Impact Analysis
  • Target and Connect with Key Influencers
  • Largest Media Database
  • Exclusive Bios
  • Multi-channel Content Strategy
  • Thought Leadership Assessment
  • Customizable Charts
  • Impact Reporting

What Problems Will Cision Solve?

Listen to Media Channels for Trending Topics

Tune in to the millions of conversations happening online and in traditional media and glean insights about your audience and your brand. With Cision Communications Cloud™, you can make sense of it all.

  • Monitor across channels: Listen to more than 2 million daily news stories across online, broadcast and social channels, 50,000 daily hours of broadcast, 20,000 print publications and millions of online news websites, blogs and forums.
  • Gain valuable, automated insights: Aggregate trending and emerging topics, uncover key influencers and learn brand and competitive insights.
  • Understand brand impact: Find out what people are saying about your brand vs. the competition.

Target & Build Relationships with Key Influencers

Harness a wealth of data and predictive insights to fine-tune content delivery by audience and channel. Cision Communications Cloud™ helps you build relationships with the key influencers driving the conversations in your markets, so you can target the right audience for your brand’s message.

  • World’s Largest Smart Source: Access Cision’s database of more than 1.6 million media contacts, outlets and editorial opportunities.
  • Engage Digital Influencers: Connect with 300,000 digital influencers discussing trending topics.
  • Exclusive Bios: Connect with influencers who provide over 6,500 proactive media inquiries for you to respond.

Create an Earned Media & Content Strategy

Attract influencers and industry experts to your brand with compelling content that showcases your brand’s value. Cision Communications Cloud™ provides the insights and expertise you need to develop a holistic strategy.

  • Create a Multichannel Content Strategy: Amplify the results of your programs to create a holistic content strategy with an integrated content calendar.
  • Establish Thought Leadership: Deliver high-impact communications with predictive insights to help you create compelling content.
  • Assess Content Effectiveness: Leverage Cision’s world-class editorial staff to assess your content before you share it.

Engage Audiences Across Channels

Maximize the impact of your content with multichannel promotion across earned, paid and owned channels. Cision Communications Cloud™ makes it easy for your team to manage coordinated programs from one central location.

  • Powered by PR Newswire: You’ll have access to the world’s largest and #1 most trusted distribution network.
  • Earn Media and Influencer Attention: Trigger market demand through a network of over 300,000 media distribution points in over 170 countries and 40 languages.
  • Boost Content Visibility: With 10,000+ websites and apps, 1 million social followers, and hundreds of broadcast channels – including satellite media tours.

Analyze Performance & Attribute Impact

Easily access the right analytics so you can continuously optimize strategy. The Cision Communications Cloud™ helps you attribute the impact of your communications and earned media, and begin highlighting the financial impact you haven’t yet been able to quantify.

  • Customizable charts: Connect the dots across social, digital and traditional media channels to help you gain a 360-degreeview of your programs.
  • Cision’s impact reporting: Cision enables you to focus on the stories that have the most impact on your brand and reputation vs the competition.
  • Attribution: Highlight the financial impact your earned media programs are driving for your organization.

Cision Position In Our Categories

Knowing that companies have special business wants, it is only sensible they abstain from paying for an all-encompassing, ideal software product. Regardless, it is difficult to try to chance on such a software product even among recognizable software products.
The practicable step to undertake is to spell out the several vital aspects which require deliberation including crucial features, costing, technical skill ability of staff, organizational size, etc. Then, you should follow through the research to a full extent. Have a look at some of these Cision evaluations and scrutinize the other software systems in your shortlist more closely. Such comprehensive product investigation makes sure you take out unfit applications and buy the one which delivers all the function you require business requires to be successful.

Position of Cision in our main categories:

TOP 200

Cision is one of the top 200 Marketing Software products

TOP 10

Cision is one of the 10 Reputation Management Software products

Cision is also listed in the following subcategories:

There are trendy and widely used systems in each software group. But are they automatically the best fit for your organization’s special needs? A trendy software product may have thousands of users, but does it provide what you require? For this reason, do not blindly invest in popular systems. Read at least a few Cision Marketing Software reviews and mull over the factors that you wish to have in the software such as the cost, main functionality, available integrations etc. Then, shortlist a few systems that fit your requirements. Check out the free trials of these apps, read online opinions, get explanations from the seller, and do your investigation systematically. This profound research is sure to assist you find the best software application for your organization’s special wants.

How Much Does Cision Cost?

Cision Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact Cision for enterprise pricing information and other product details. You can also submit a request for a free demo to see if the software is a good fit for your business.

User Satisfaction

Positive Social Media Mentions 167
Negative Social Media Mentions 7

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Cision reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Cision. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Cision Comparisons

Cision user reviews

Helping us deliver better analytics to clients

Read full review >
Arlene
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.09.2018 Company Size: More than 100 Employees Industry: 11-50 employees

My go-to tool for media outreach and monitoring activities

Read full review >
Bertha
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.09.2018 Company Size: More than 100 Employees Industry: Internet

Powerful media research solution

Read full review >
Mattie
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 27.08.2018 Company Size: More than 100 Employees Industry: Internet

Easy to find information to keep track of clients

Read full review >
Angel
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.04.2018 Company Size: More than 100 Employees Industry: 2-10 employees

Better relationships while ensuring accuracy

Read full review >
Della
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.04.2018 Company Size: More than 100 Employees Industry: N/A

What are Cision pricing details?

Cision Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact Cision for enterprise pricing information and other product details. You can also submit a request for a free demo to see if the software is a good fit for your business.

What integrations are available for Cision?

Cision integrates with the following business systems and applications:

  • Twitter
  • Facebook
  • Pinterest

Cision average rating:

Average score
5/5 (19 user reviews)
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

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The most favorable review

Angel

PROS: It is easy to search in Cision. I love the influencer search capability, saved searches not to mention the monitors are great for keeping track of clients. Most importantly, their team is usually very responsive whenever we need help with the service.

CONS: Influencer searches could be made stronger by including more platforms beyond Twitter like LinkedIn for instance. Searching for coverage could also be more easily filtered. Having individual dashboards for clients would make sifting through the mountains of articles way easier.

Reviewed 1 year ago

Read full review >

The least favorable review

Agnes

PROS: I love how you can easily use Cision. It great tool for creating list or to send out distribution. Everything is clean and understandable. I love its database for niche industries. As event industry we had struggled with finding media contacts, but now with Cision everything works perfectly and easy.

CONS: We would like to reach with clients from Europa, Middle East, Apac region and even North America, it would be really helpful if they could expand the lists in global areas. Also, the account managers are not as proactive as they should be.

Reviewed 2 years ago

Read full review >

More reviews from 19 actual users:

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  • Latest
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  • Most positive
  • Most negative

Helping us deliver better analytics to clients

Read full review >
Arlene
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.09.2018 Company Size: More than 100 Employees Industry: 11-50 employees

PROS: Cision has helped cut out the grunt work for our agency. It allows us to work my efficiently and find the best suited media service tailored to the specific industry we need. It provides us the tools we need to venture out into the realm of blogging and tap into resources we would not have at our disposal.

CONS: Its price is hard to justify when you don't get to use it daily. We are a full service agency, but we do not provide PR and media relations services everyday. So although this helps us tremendously when we do, the cost of it almost isn't worth it.

What do you think about this review? Great Poor

My go-to tool for media outreach and monitoring activities

Read full review >
Bertha
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.09.2018 Company Size: More than 100 Employees Industry: Internet

PROS: I've gone through quite a few and I keep coming back to Cision because of the ease in creating filters to geotarget news reports and the ability to bring in large numbers of other users to custom lists for their own use. Cision is also one of the few programs I've used that has a functional integrated press release platform without extra fees. This has become my absolute standby for determining viable media contacts and monitoring real-time coverage.

CONS: It needs to be a bit more user-friendly in list-building. I have to continuously use the chat and attending refresher courses for how to build, save and utilize lists because it is complicated to use. The difficulty of conducting a search for a specific list of journalists, then building a list from a subset seems unnecessary considering how fluid most of the search and media monitoring is.

What do you think about this review? Great Poor

Powerful media research solution

Read full review >
Mattie
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 27.08.2018 Company Size: More than 100 Employees Industry: Internet

PROS: This is my must have tool for media contacts and tool for monitoring real-time coverage. I have tried other solutions but Cision is second to none. It allows me to create filters for new reports, and to increase the number of users, to custom the files and many other things. It has functional integrated press release platform without paying extra.

CONS: When it comes to list-building they could make it more intuitive. I constantly use its live-help chat and I always attend their courses in order to learn how to better use the lists. It can be difficult to conduct a search of specific list of journals for example.

What do you think about this review? Great Poor

Easy to find information to keep track of clients

Read full review >
Angel
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.04.2018 Company Size: More than 100 Employees Industry: 2-10 employees

PROS: It is easy to search in Cision. I love the influencer search capability, saved searches not to mention the monitors are great for keeping track of clients. Most importantly, their team is usually very responsive whenever we need help with the service.

CONS: Influencer searches could be made stronger by including more platforms beyond Twitter like LinkedIn for instance. Searching for coverage could also be more easily filtered. Having individual dashboards for clients would make sifting through the mountains of articles way easier.

What do you think about this review? Great Poor

Better relationships while ensuring accuracy

Read full review >
Della
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.04.2018 Company Size: More than 100 Employees Industry: N/A

PROS: Cision is a time efficient solution for our needs. It's a very complete database with lots a great features, allowing us to target the right journalists and outlets, including English and Spanish language outlets, without wasting anyone's time.

CONS: I think the price-point is a bit steep. Also there should be different payment plans to be able to accommodate to every organization's needs.

What do you think about this review? Great Poor

A more efficient way of reaching the media for our PR needs

Read full review >
Ron
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.04.2018 Company Size: More than 100 Employees Industry: Non-Profit Organization

PROS: Cision provides accessibility and availability of all of the functions throughout the PR platform. I can track my activity through charts and graphs, and also print out reports to monitor what I've done over a specified time period. Everything I need is on my dashboard and accessible to me and my team.

CONS: I would like more training on how to use all of the features, being able to learn at my own pace and time.

What do you think about this review? Great Poor

Effective and customizable monitoring tool for media reach

Read full review >
Ruby
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 03.04.2018 Company Size: More than 100 Employees Industry: N/A

PROS: We found CIsion's online platform highly usable, customizable and effective. And their pricing is competitive too. Their customer service has also been quite good. Coming from our experience, Cision should be on your short list if you are on the lookout for tools for tracking and analyzing media sources.

CONS: Not a dislike so much as a recommendation. The platform has so many features that it can be difficult to narrow down what is needed whenever a special project pops up. So a dedicated representative who understand the clients needs immediately would be helpful.

What do you think about this review? Great Poor

Helping us make the most of digital and social media

Read full review >
Sheldon
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 28.03.2018 Company Size: More than 100 Employees Industry: 2-10 employees

PROS: Cision's organized layout helps me reach the most appropriate media outlet for my message. This has helped sort my contact list and determine who to get in touch with. I don't need to contact the editor or the marketing department anymore when sending a press piece or a calendar event.

CONS: The PR tracking and ROI calculator costs so much for us. I would love to be able to track my leads and what actually makes it to print and who might have seen it. But, as a small outfit, we don't have the money for such resources.

What do you think about this review? Great Poor

Helping us in getting our content to the right people

Read full review >
Wilbert
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.03.2018 Company Size: More than 100 Employees Industry: Think Tanks

PROS: I love Cision's list management tools. It's so easy to target exactly what kind of journalists we want to read our content. Even better is the fact that it's automatically updated, so I don't ever have to worry whether our tool is updated

CONS: The interface could be a bit more attractive from an aesthetics perspective. It's also not entirely intuitive as it reads more like a database than a user-friendly system. Especially when I need to scroll through a list of a drop-down tab, it's not that good.

What do you think about this review? Great Poor

Awesome software

Read full review >
Anna
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 23.03.2018 Company Size: More than 100 Employees Industry: N/A

PROS: Cision provides the information I need, such as the contact information for most of the reporters and press people I am trying to connect with. It is simple for us to use and find the press we are looking to connect with. I really like being able to see who has read my email, which allows me to stay connected to those frequent openers and send less pitches to those who do not open as frequently.

CONS: Not every contact has all the information and is it difficult to manage lists. There is a learning curve to some of the features that takes time to learn.

What do you think about this review? Great Poor

A neat tool that lets us connect to publications easily

Read full review >
Ann
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.03.2018 Company Size: More than 100 Employees Industry: 51-200 employees

PROS: I like having the tools provided by Cision so I can contact specific publications for the PR pieces needed to be released. The account manager is super friendly and she even offers to look over our PR to give ideas and recommendations. We have been working with Cision for 3 years and although our needs change, the service has been very helpful all throughout our use of the service.

CONS: It's a little pricey but it's worth every penny if you get to use every feature. I wouldn't recommend this to a small company though who just wants to do one or two PR blasts.

What do you think about this review? Great Poor

Providing vital information for PR professionals easily

Read full review >
Irving
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.03.2018 Company Size: More than 100 Employees Industry: Civil Engineering

PROS: Cision provides vital information for PR professionals in an easily accessible manner. Since my work requires that I pitch every week, it has kept all of the essential contact information, contact preferences, outlet information, etc. in one place and easy for me to retrive. The service team is also very helpful in assisting me regarding the software when I need it.

CONS: While the media monitoring tool is very useful, it tends to pull inaccurate coverage for my clients. I share key words and phrases with customer service, so it needs to better narrow down the accurate coverage.

What do you think about this review? Great Poor

Simple, easy to use and very helpful

Read full review >
Rose
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.03.2018 Company Size: More than 100 Employees Industry: Consumer Services

PROS: Cision allows me to control my PR and to contact specific publications. I like that its account manager is extremely friendly and it helps us with PR and provides us with ideas and recommendations. We work with Cision for more than 3 years and we have managed to upgrade the large packages and to expand our team.

CONS: It is pricy but it does the job and it is worth every penny. In my opinion, this tool is not for small companies.

What do you think about this review? Great Poor

Great way for building robust lists

Read full review >
Deanna
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.02.2018 Company Size: 1-10 Employees Industry: Public Relations and Communications

PROS: Cision is easy to use, easy to search. It has great influencer search capabilities, I like that it saves the searches and monitors, and in this way we are able to keep track of our clients. Its support team is responsible and highly helpful.

CONS: They could improve the searches. Also, I don’t like that there is only Twitter, how do they measure the influence? They could add Likedln as well. In addition they could make easier when searching for coverage, or they could make individual dashboards for clients.

What do you think about this review? Great Poor

Cision does the job

Read full review >
Lynne
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.02.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: I like that this tool saves us huge amount of time. We can work more efficiently and to find best suited media outlet for the industry we need. It offers great tool so we can better explore and search the world of bloggers and to tap into the resources we need to do our work.

CONS: We don’t use this tool on a daily basis so we don’t really like its prices. After all, this tool is really helpful and it does the job but they could be more flexible when it comes to price.

What do you think about this review? Great Poor

Little pricey but extremely helpful tool

Read full review >
Stewart
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 15.01.2018 Company Size: More than 100 Employees Industry: Broadcast Media

PROS: To tell the truth, I have tried other tools similar to Cision, they all were with lower price but they don’t offer what this tool offers. There are always rooms for improvements but I like that we have available tracking down journalist information. It offers great tutorials so you can better learn the product. Its customer service is wonderful and they are quick to help.

CONS: There are no constant updates. When you start with PR and you build the relationship you will experience drawback because the tool is not fully reliable. I like its capability for sending the press releases but they could make it better. In addition, when it comes to price it is really expensive but we as large company we find this tool helpful and useful.

What do you think about this review? Great Poor

I really like Cision, easy to use and extremely helpful

Read full review >
Tanya
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.01.2018 Company Size: More than 100 Employees Industry: Civil Engineering

PROS: I like how the important information for PR professionals is easily accessible. Its tech support team provides wonderful overview and thorough instructions on how to better maximize our contract. We are able to login and check the information. I’m using it on a weekly basis. This tool allows us to keep track of all the information, contact preferences, outlet information and to keep everything in one place.

CONS: First of all, I really like the media database but I have found that the media monitoring tool pulls inaccurate coverage for my clients. I really need to get the accurate coverage from Cision.

What do you think about this review? Great Poor

Cision offers a great set of tools so you can do your job efficiently

Read full review >
Ethel
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.01.2018 Company Size: More than 100 Employees Industry: N/A

PROS: In my experience with Cision I have to say that this tool has great online platform that is easy to use, effective and customizable. I like its price as well. They have improved the customer service over the years. It allows us to track and analyze the media sources and to change the payers frequently.

CONS: This is more like recommendation instead of dislike. The tool has lot of features and this makes difficult top narrow down what you really need at the moment. It would be great if they could include dedicated serv ice rep to help with everything that client needs.

What do you think about this review? Great Poor

We have great experience with Cision

Read full review >
Agnes
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 15.12.2017 Company Size: More than 100 Employees Industry: Computer Software

PROS: I love how you can easily use Cision. It great tool for creating list or to send out distribution. Everything is clean and understandable. I love its database for niche industries. As event industry we had struggled with finding media contacts, but now with Cision everything works perfectly and easy.

CONS: We would like to reach with clients from Europa, Middle East, Apac region and even North America, it would be really helpful if they could expand the lists in global areas. Also, the account managers are not as proactive as they should be.

What do you think about this review? Great Poor
Reviewed By Nestor Gilbert
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