I really like Cision, easy to use and extremely helpful

What are the best aspects of this product?

I like how the important information for PR professionals is easily accessible. Its tech support team provides wonderful overview and thorough instructions on how to better maximize our contract. We are able to login and check the information. I’m using it on a weekly basis. This tool allows us to keep track of all the information, contact preferences, outlet information and to keep everything in one place.

What aspects are problematic or could work better?

First of all, I really like the media database but I have found that the media monitoring tool pulls inaccurate coverage for my clients. I really need to get the accurate coverage from Cision.

What specific problems in your company were solved by this product?

What’s most important for us is to complete targeted pitching campaigns for our clients. We want to build editorial calendars for our clients for the next year by using Cision. It helps us to pull all the opportunities that are helpful for us so we can better create the PR plan. We have all the resources for implementing our plan and to pull top influencers in every industry and medium. Thanks to this tool we are able to provide detailed reports to our clients.

Are you a current user of this product?

Yes