My go-to tool for media outreach and monitoring activities

What are the best aspects of this product?

I've gone through quite a few and I keep coming back to Cision because of the ease in creating filters to geotarget news reports and the ability to bring in large numbers of other users to custom lists for their own use. Cision is also one of the few programs I've used that has a functional integrated press release platform without extra fees. This has become my absolute standby for determining viable media contacts and monitoring real-time coverage.

What aspects are problematic or could work better?

It needs to be a bit more user-friendly in list-building. I have to continuously use the chat and attending refresher courses for how to build, save and utilize lists because it is complicated to use. The difficulty of conducting a search for a specific list of journalists, then building a list from a subset seems unnecessary considering how fluid most of the search and media monitoring is.

What specific problems in your company were solved by this product?

It has been my go-to tool for media outreach, identify journalists, and conduct direct engagement through e-mail and phone. Even when I am simply monitoring media, I find the ability to create reports and export them to my team to be an incredibly time-saving way of sharing clips and following trending stories.

Are you a current user of this product?

Yes