This is ideal solution for marketers

What are the best aspects of this product?

CleverTap offers great funnel analysis and retention cohorts. I like that it allows us to assess and gain detailed insight from the beginning to the end of customer journey. Also, profiles are automatically generated for every user by pulling out data directly from their app visits and actions. The other good thing is that marketing campaigns can be targeted based on the activity log of every user and user group. In addition, it personalizes campaigns with customer name, behavior and location.

What aspects are problematic or could work better?

There is nothing I can dislike about this system, it does the job perfectly.

What specific problems in your company were solved by this product?

It helps us with engagement activities, campaigns, to keep track of customer life cycle and to track data.

Are you a current user of this product?

Yes