CleverTap REVIEW

Conversion Rate Optimization Software

No user reviews
USER SATISFACTION 100%
OUR SCORE 8.4

What is CleverTap?

CleverTap is a powerful, unified, integrated, and comprehensive platform, which provides real-time behavioral analytics and user engagement, that brands can use to better understand and engage their users. Used by leading global brands including Samsung, McDonald’s, Star Network, Sony and many more, CleverTap gives you highly actionable insights into your users’ behaviors and actions based on your optimal KPIs, business objectives and individual user preferences.

With analytics at its core, CleverTap’s marketing engagement suite helps you to influence user behavior and encourage them to perform your desired actions. CleverTap has many tools that help you to get up and running in no time. The pre-built clever campaigns improve user retention, app engagement, and enhance monetization right out of the box. With CleverTap, you can schedule your campaigns when specific triggers are activated, ensuring that your customers are provided value when the opportunity arises.

Overview of CleverTap Benefits

It is imperative and very practical for businesses to know their users as much as possible so they can create and implement effective ways to engage them. CleverTap gives brands the solution they need to dig deep into their users’ thoughts and behaviors and helps them identify the factors that impact and influence their actions and motivations. From a unified platform, you can derive deep user insights, implement powerful segmentation, and deliver personalized messages to improve customer engagement and drive business growth.

The analytics suite of CleverTap allows you to monitor your users and identify areas where they drop off from your app. Analytics not only shows how they interact within your app but also helps you determine how many of your new users return to your app and perform the actions you want them to.

CleverTap helps you to fully optimize your campaign expenses across every channel. You can follow users you acquired from your paid campaigns and gauge how effective your strategies are. You will be able to spot which campaign platforms are effective and which ones have yielded poor results and are hence detrimental to your profits.

Overview of CleverTap Features

  • Funnels
  • Retention Cohorts
  • Attribution
  • Rich User Profiles
  • Uninstall Tracking and Analysis
  • Device Crossovers
  • Clever Campaigns
  • Triggered and Scheduled Campaigns
  • Personalization
  • A/B Testing
  • User Segmentation
  • Server APIs
  • Webhooks

What Problems Will CleverTap Solve?

1. Reduce App Uninstalls

App uninstalls is one of the many pain points faced by app marketers and developers. It is important to understand the reason behind this and provide better user experiences. CleverTap does just this by helping customers send out automated email surveys to their app users to understand reasons for app uninstall. Ixigo used Clever Campaigns to automatically reach out to users who
had uninstalled their app, which generated a 12.5% response rate.

2. Real-Time Personalization

Leverage advanced user behavioral insights to segment users so you can deliver timely personalized app engagement experiences to prospects and customers. Personalization has helped increase click-throughs for a number of marketing campaigns designed by our customers. BlackFriday.fm increased their app engagement by 10% by sending offer coupons based on the category of product their users viewed and the time of the day the segment was most active in the app via CleverTap’s push notifications

3. User Onboarding

User onboarding is critical to the success of your mobile marketing strategy. Send in-app notifications to retain the hard-earned users by helping them find value as quickly as possible and increasing the likelihood of converting users into customers. Top Fan used CleverTap’s pre-built Clever Campaigns to reach out to users who had installed the app and were inactive during first few days. This targeted campaign helped them to increase their content read percentage to 73.

Awards & Quality Certificates

CleverTap Position In Our Categories

Position of CleverTap in our main categories:

100

CleverTap is one of the top 100 Business Intelligence Software products

20

CleverTap is one of the top 20 Conversion Rate Optimization Software products

100

CleverTap is one of the top 100
Business Intelligence Software products

20

CleverTap is one of the top 20
Conversion Rate Optimization Software products


If you are considering CleverTap it may also be beneficial to analyze other subcategories of Best Business Intelligence Software collected in our base of B2B software reviews:

Every company has different requirements and requires an application that can be personalized for their size, type of workers and clients, and the specific industry they are in. For these reasons, no platform can offer perfect features out-of-the-box. When you search a software product, first be sure what you want it for. Read some CleverTap reviews and ask yourself do you need basic features or do you want sophisticated features? Are there any industry-specific features that you are searching for? Find the answers to these questions to assist your search. There are lots of aspects that you need to reflect on and these include your finances, particular business requirements, your company size, integration requirements etc. Take your time, check out a few free trials, and finally select the platform that provides all that you require to improve your organization competence and productivity.

How Much Does CleverTap Cost?

CleverTap Pricing Plans For Enterprises & Small Business:

CleverTap offers four SMB and enterprise pricing plans for users to choose from, including a free startup plan, and custom quotes for large enterprises. Give the details a look, and select the best plan for your business:

Starter Plan – Free

  • Complete Analytics
  • 10 Campaigns per channel
  • Uninstall Tracking
  • Campaign Tracking
  • API Access

Pro – starts at $350/month

  • All Starter features
  • Up to 10 million events
  • Unlimited Behavioral Segments
  • Download User CSV Reports
  • Dashboard Email Reports
  • Priority Email Support

Unlimited – starts at $700/month

  • All Pro features
  • Unlimited Custom Campaigns
  • Unlimited Clever Campaigns
  • A/B Testing
  • Live Onboarding

Enterprise – By quote

  • All Unlimited features
  • Data Science Insights
  • Industry Benchmarks
  • Customized Training Packages
  • Dedicated Success Manager

User Satisfaction

We realize that when you make a decision to buy Conversion Rate Optimization Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and CleverTap reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with CleverTap. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

10

NEGATIVE SOCIAL MENTIONS

0

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Technical details

Devices Supported
  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile
Language Support
  • USA
  • UK
  • Canada
  • International
Pricing Model
  • Free
  • Monthly payment
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE NO.
  • TRAINING
  • TICKETS

What are CleverTap pricing details?

CleverTap Pricing Plans:

CleverTap offers four SMB and enterprise pricing plans for users to choose from, including a free startup plan, and custom quotes for large enterprises. Give the details a look, and select the best plan for your business:

Starter Plan – Free

  • Complete Analytics
  • 10 Campaigns per channel
  • Uninstall Tracking
  • Campaign Tracking
  • API Access

Pro – starts at $350/month

  • All Starter features
  • Up to 10 million events
  • Unlimited Behavioral Segments
  • Download User CSV Reports
  • Dashboard Email Reports
  • Priority Email Support

Unlimited – starts at $700/month

  • All Pro features
  • Unlimited Custom Campaigns
  • Unlimited Clever Campaigns
  • A/B Testing
  • Live Onboarding

Enterprise – By quote

  • All Unlimited features
  • Data Science Insights
  • Industry Benchmarks
  • Customized Training Packages
  • Dedicated Success Manager

What integrations are available for CleverTap?

CleverTap integrates with the following business systems and applications:

  • Cordova
  • Unity
  • Segment
  • Parse
  • Shopify
  • Magento
  • Woocommerce

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