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CleverTap Review

CleverTap
Our score: 8.4 User satisfaction: 100%

What is CleverTap?

CleverTap is a powerful, unified, integrated, and comprehensive platform, which provides real-time behavioral analytics and user engagement, that brands can use to better understand and engage their users. Used by leading global brands including Samsung, GO-JEK, Star Network, Sony and many more, CleverTap gives you highly actionable insights into your users’ behaviors and actions based on your optimal KPIs, business objectives and individual user preferences.

With analytics at its core, CleverTap’s marketing engagement suite helps you to influence user behavior and encourage them to perform your desired actions. CleverTap has many tools that help you to get up and running in no time. The pre-built clever campaigns improve user retention, app engagement, and enhance monetization right out of the box. With CleverTap, you can schedule your campaigns when specific triggers are activated, ensuring that your customers are provided value when the opportunity arises.

Overview of CleverTap Benefits

It is imperative and very practical for businesses to know their users as much as possible so they can create and implement effective ways to engage them. CleverTap gives brands the solution they need to dig deep into their users’ thoughts and behaviors and helps them identify the factors that impact and influence their actions and motivations. From a unified platform, you can derive deep user insights, implement powerful segmentation, and deliver personalized messages to improve customer engagement and drive business growth.

The analytics suite of CleverTap allows you to monitor your users and identify areas where they drop off from your app. Analytics not only shows how they interact within your app but also helps you determine how many of your new users return to your app and perform the actions you want them to.

CleverTap helps you to fully optimize your campaign expenses across every channel. You can follow users you acquired from your paid campaigns and gauge how effective your strategies are. You will be able to spot which campaign platforms are effective and which ones have yielded poor results and are hence detrimental to your profits.

Overview of CleverTap Features

  • Funnels
  • Retention Cohorts
  • Attribution
  • Rich User Profiles
  • Uninstall Tracking and Analysis
  • Device Crossovers
  • Clever Campaigns
  • Triggered and Scheduled Campaigns
  • Personalization
  • A/B Testing
  • User Segmentation
  • Server APIs
  • Webhooks

What Problems Will CleverTap Solve?

1. Reduce App Uninstalls

App uninstalls is one of the many pain points faced by app marketers and developers. It is important to understand the reason behind this and provide better user experiences. CleverTap does just this by helping customers send out automated email surveys to their app users to understand reasons for app uninstall. Ixigo used Clever Campaigns to automatically reach out to users who
had uninstalled their app, which generated a 12.5% response rate.

2. Real-Time Personalization

Leverage advanced user behavioral insights to segment users so you can deliver timely personalized app engagement experiences to prospects and customers. Personalization has helped increase click-throughs for a number of marketing campaigns designed by our customers. BlackFriday.fm increased their app engagement by 10% by sending offer coupons based on the category of product their users viewed and the time of the day the segment was most active in the app via CleverTap’s push notifications

3. User Onboarding

User onboarding is critical to the success of your mobile marketing strategy. Send in-app notifications to retain the hard-earned users by helping them find value as quickly as possible and increasing the likelihood of converting users into customers. Top Fan used CleverTap’s pre-built Clever Campaigns to reach out to users who had installed the app and were inactive during first few days. This targeted campaign helped them to increase their content read percentage to 73.

Awards & Quality Certificates

CleverTap Position In Our Categories

Since businesses have special business-related requirements, it is sensible that they avoid preferring an all-encompassing, ”best” software solution. Having said that, it would be almost impossible to discover such application even among recognizable software solutions. The practicable thing to undertake is to take note of the several critical aspects that entail investigation including critical features, price plans, technical skill competence of staff members, company size, etc. Thereafter, you should perform the research fully. Go over some of these CleverTap evaluations and scrutinize the other software programs in your list more closely. Such comprehensive research ensures you drop ill-fitting apps and subscribe to the system that delivers all the benefits your business requires.

Position of CleverTap in our main categories:

TOP 100

CleverTap is one of the top 100 Business Intelligence Software products

TOP 50

CleverTap is one of the 50 Conversion Rate Optimization Software products

CleverTap is also listed in the following subcategories:

It is important to keep in mind that almost no software in the Mobile Marketing Software category is going to be an ideal solution able to match all the needs of different company types, sizes and industries. It may be a good idea to read a few CleverTap Mobile Marketing Software reviews first as specific services might dominate just in a really small set of applications or be prepared with a very specific industry in mind. Others might function with a goal of being simple and intuitive and consequently lack advanced functions desired by more experienced users. You can also come across solutions that cater to a large group of customers and provide a rich feature toolbox, however that frequently comes at a more significant price of such a solution. Make sure you're aware of your needs so that you purchase a solution that has exactly the elements you look for.

How Much Does CleverTap Cost?

CleverTap Pricing Plans:

Free Trial

Starter Plan

Free

Business

Starts at $999/month

Enterprise

By quote

.

User Satisfaction

Positive Social Media Mentions 10
Negative Social Media Mentions 0

We realize that when you make a decision to buy Mobile Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and CleverTap reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with CleverTap. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Screenshots

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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CleverTap Comparisons

CleverTap user reviews

Great analytic solution

Read full review >
Chris
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.09.2019 Company Size: 1-10 Employees Industry: Internet

This is ideal solution for marketers

Read full review >
Sam
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.09.2019 Company Size: 1-10 Employees Industry: Consumer Goods

Great combination of analytics and marketing

Read full review >
Luz
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.09.2019 Company Size: 11-50 Employees Industry: Accounting

This is great mobile marketing platform

Read full review >
Gloria
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.09.2018 Company Size: More than 100 Employees Industry: Entertainment

It offers complete and accessible tracking solution

Read full review >
Todd
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 25.01.2018 Company Size: 1-10 Employees Industry: Telecommunications

What are CleverTap pricing details?

CleverTap Pricing Plans:

Free Trial

Starter Plan

Free

Business

Starts at $999/month

Enterprise

By quote

.

What integrations are available for CleverTap?

CleverTap integrates with the following business systems and applications:

  • Cordova
  • Unity
  • Segment
  • Parse
  • Shopify
  • Magento
  • Woocommerce

CleverTap average rating:

Average score
5/5 (6 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Gloria

PROS: I’m using this software for 3 years. We tried other providers so we can send push notifications through the app but the whole process overloaded the user-base during important releases. As soon as we starte dusing this solution we’re impressed of its powerful infrastucture and it helped us to handle our load and realtime notifications to all our users. We are using it to schedule and send huge campaigns in few moments. Its customer support team is one of the best it is highly helpful and they are open to new ideas and suggestions.

CONS: There is nothing to dislike about this system.

Reviewed 1 year ago

Read full review >

The least favorable review

Marla Bogaerts

PROS: CleverTap is easy to use with a dashboard my kids could probably figure out. Who doesn't love analytics that actually make sense.

CONS: None - if something doesn't work they way we need it to, they take note and meet our needs!

Reviewed 3 years ago

Read full review >

More reviews from 6 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Great analytic solution

Read full review >
Chris
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.09.2019 Company Size: 1-10 Employees Industry: Internet

PROS: This is one of the best mobile marketing platform that provides great analytics features. We can easily engage within the analysis and we are able to split users according to their activities. Also, we’re able to incorporate server. We highly recommend this solution to everyone.

CONS: The product works perfectly there’s nothing I can dislike about it.

What do you think about this review? Great Poor

This is ideal solution for marketers

Read full review >
Sam
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.09.2019 Company Size: 1-10 Employees Industry: Consumer Goods

PROS: CleverTap offers great funnel analysis and retention cohorts. I like that it allows us to assess and gain detailed insight from the beginning to the end of customer journey. Also, profiles are automatically generated for every user by pulling out data directly from their app visits and actions. The other good thing is that marketing campaigns can be targeted based on the activity log of every user and user group. In addition, it personalizes campaigns with customer name, behavior and location.

CONS: There is nothing I can dislike about this system, it does the job perfectly.

What do you think about this review? Great Poor

Great combination of analytics and marketing

Read full review >
Luz
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.09.2019 Company Size: 11-50 Employees Industry: Accounting

PROS: I like that it allows me to create live segments with huge traffic volumes. Also, its support team is always open to suggestions and feedback. I like the analytics and engagement in one single dashboard.

CONS: It needs more focus on app analytics than on the websites.

What do you think about this review? Great Poor

This is great mobile marketing platform

Read full review >
Gloria
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.09.2018 Company Size: More than 100 Employees Industry: Entertainment

PROS: I’m using this software for 3 years. We tried other providers so we can send push notifications through the app but the whole process overloaded the user-base during important releases. As soon as we starte dusing this solution we’re impressed of its powerful infrastucture and it helped us to handle our load and realtime notifications to all our users. We are using it to schedule and send huge campaigns in few moments. Its customer support team is one of the best it is highly helpful and they are open to new ideas and suggestions.

CONS: There is nothing to dislike about this system.

What do you think about this review? Great Poor

It offers complete and accessible tracking solution

Read full review >
Todd
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 25.01.2018 Company Size: 1-10 Employees Industry: Telecommunications

PROS: I like the design of the product, also, it is simple and straightforward tool. You won’t have hard time in uderstanding it how it works. The tech documentation is detailed. The price is affordable and the initial free package is wonderful. The customer support team is great, they are always willing to help us.

CONS: Some basic features require payment. We don’t have access to features within the free package.

What do you think about this review? Great Poor

Highly recommend.

Read full review >
Marla Bogaerts
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 19.08.2017 Company Size: 1-10 Employees Industry: Consumer Electronics

PROS: CleverTap is easy to use with a dashboard my kids could probably figure out. Who doesn't love analytics that actually make sense.

CONS: None - if something doesn't work they way we need it to, they take note and meet our needs!

What do you think about this review? Great Poor
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Reviewed By Jenny Chang
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