Cova Review

Our score: 8.7 User satisfaction: 98%

What is Cova?

Cova is a one-of-a-kind POS system that is designed specifically for the use of merchants in the cannabis industry. It enforces compliance to help you stay in line with regulations by prompting users to verify customers’ IDs. To that end, the solution synchronizes with state traceability software like Leaf Data Systems. With this function, it would be easy for the dispensary to generate audits and reports required by government authorities. Additionally, it connects with the METRC, which automatically and accurately reports sales, inventory, and adjustments. Cova is also a seed-to-sale compliant POS because it receives manifests directly from Metrc into their POS, helping government bodies track sales from the suppliers.

To further push security within the dispensary, Cova prevents members of your staff from doing unauthorized actions with stringent safeguards. It is complemented by real-time, accurate, and customizable reports that you can access whenever you need to check in on the dispensary. This way, you can make sure that your dispensary’s operations are running smoothly and within the confines of the cannabis regulations. Cova is a seed to sale compliant POS system for states like Missouri, Oklahoma, Michigan, Alaska, California, Washington, Illinois, Montana, Washington, and Canada.

Moreover, Cova has tools and features that elevate the customer experience. Since it integrates with the barcode scanner, it can process purchases quickly–as fast as 1.4 seconds on average–ensuring that customers do not have to stand in queue for long. 

There are also numerous integrations available apart from Leaf Data Systems and METRC, such as e-commerce solutions and menu boards like Weemaps and Leafly. Since the system is an open platform, it can synchronize with more third-party applications. These would allow you to maximize the capabilities of every solution in your digital toolbox to cut down costs. Plus, you can enjoy a 99.99% uptime and an offline mode feature that would allow you to continue doing business even in the absence of an internet connection. 

Cova also empowers you and your staff to make intelligent decisions based on hard data and metrics based on the sales information it gathers as well as on the inventory levels and employee performance it detects. With the insights you gain, you can continually improve the way your dispensary works, keeping both customers and regulatory bodies happy.

You can enjoy all of these tools and features and more by paying a fee on a monthly basis. Cova Software has a basic SaaS pricing model that you can learn more about by requesting a quote from their website.

Overview of Cova Benefits

Cova cannabis dispensary POS solution is designed to simplify complex operations, ensure full compliance and provide seamless retail experience. It offers the following benefits:

Dispensary-Specific Compliance

Cova is unlike other POS because it has capabilities that are designed for the use of cannabis dispensaries, specifically. Among those is seed-to-sale compliance that includes an ID verification system. It makes sure that the buyer is of age and that they have not reached the legal sales limit. That is not all Cova is capable of when it comes to compliance though. It has features for batch ID tracking, recalls management, and inventory adjustments as well. This way, you can ensure that your dispensary does business within bounds for you to avoid costly fines or license loss.

Smooth and Fast Transaction

The platform has an average transaction time of 1.4 seconds, coupled with its fluid UI, your customers are in a treat for fast and seamless shopping experience. There’s no need to manage long lines or take numbers as well because Cova dispensary POS has native queue capability. This allows your customers to simply sign in and relax while waiting for an available sales staff to accommodate them. Your patrons can also shop at their own pace, if they prefer, through digital signage and touch screen menus of the system.

Full Compliance

Cova cannabis dispensary POS is built for seed-to-sale compliance, ensuring that your business and your staff will not break any rules or make operational mistakes which could lead to hefty fines or losing your license. It has an age verification ID barcode scanner to prevent underage purchases. It also ensures that your business only operates during authorized hours. Moreover, the platform automatically calculates product equivalences and then warns your staff whenever a limit has been reached.

Comprehensive Cannabis Knowledge

There is a lot of strains concerning cannabis and managing them all can be quite a task. Cova software, however, is equipped with comprehensive knowledge about the product which makes it a lot easier for you and your team to guide customers in their purchase. 

Integration Support

Cova partners with statewide traceability systems, such as Metrc, Leaf Data Systems and BioTrackTHC, to automatically generate the information required by the state. Not only does it aid in compliance but also shaves one or two hours of auditing time per day. Furthermore, the system also integrates with leading e-commerce and websites, including I Heart Jane and Shopify. This allows Cova to automatically sync with your online retail store. An open API for custom integration is available too.

Quick and Detailed Reports

The platform provides easy access to key business metrics anytime and anywhere with its web-based and mobile reporting dashboards. Reports generated are detailed so that you can quickly tell which products are selling and which ones are collecting dust on the shelves, as well as other insights. Furthermore, reports can be customized to see the exact metrics that you want information about. For instance, you can set the criteria to generate a report about customer purchase of edible products, together with their concentrates and flower.

Customer Success Team

First of all, Cova is an easy POS platform to operate. This, however, does not stop their customer success team from guiding you throughout the entire onboarding process and beyond. They would outline the exact information needed for your setup, then make follow-up calls to ensure that no data is left out or misunderstood. And finally, Cova staff will go to your store to provide training and support to your staff. Customer success team’s service continues still, however, by keeping an open line of communication whenever your business needs support and insight from the experts.

Built to Scale

Upstart businesses, independent dispensaries, and large enterprises are very much welcome to opt-in to Cova services. The system can easily handle a high volume of transactions as well as multi-location operations.

High Uptime and Offline Mode

The platform currently powers 20,000 business locations of every size and almost zero network outages are experienced by any of them. But still, downtime and disconnection happen and when they do, the checkout process suffers. This is because recording transactions manually is going to take an excessive amount of time due to all the information to process, including the traceability details required by the state. Upset customers, cancellation of deals and bad reputation are just a few of the impacts of such an event. Cova dispensary POS, however, ensures that you don’t have to deal with those issues as it has an offline mode that allows the process to continue and the lines moving even during an internet outage.

Accurate Customer Records

Accurate records of customers are important. Which is why Cova ensures that maintaining both new and repeat customers info is easy. Not only that, but the system also tracks the preferences of your customers, as well as who among them are your best ones. They can then be targeted for loyalty programs, proper messaging and even turn some of them into brand ambassadors.

On-the-Road Dispensary

The demand for cannabis is rising and there is a need for businesses such as yours to be flexible to cater to these individuals. Cova can assist you in gratifying the need of the demographic with its mobile POS. You can equip your drivers with a smartphone or tablet that can aid them in completing transactions wherever they are and provide electronic proofs of purchase for the customers. On top of that, they can also keep track of their own inventory to ensure that they can continue their mobile selling and delivery.

Advanced Inventory System

With Cova, inventory management is made simple and accurate. You can easily monitor every item that enters your store until it’s sold, either by product type or by individual batch. Inventory reporting can also be done in real-time which allows you to easily and quickly identify the number of items in stock, as well as the top-selling products. And by using the sales trend, the system can predict when you must restock certain products. Another noteworthy feature is its capability to search by lot number. This is useful in removing products and getting in touch with customers in the event of a recall. 

Fraud and Theft Detection

Prevent your business from taking serious blow due to fraud and internal thefts by ensuring that all operational procedures are in place. Cova is equipped with employee permission & cash management tools that can easily discover and identify discrepancies within your business process.

Security Reporting

Cova POS has sales reporting. However, it goes beyond the bottom-line by showing you detailed records of sales and inventory. Because of this, you can identify questionable patterns that may be breaking compliance regulations. Thus, you can investigate, confirm, and mitigate to prevent further lapses in compliance. This is possible because of the data centralization of Cova, which keeps customer profiles, in-store transactions, employee accounts, inventory, online purchases, and others. 

Smooth In-Store Experience

With Cova, you can elevate the in-store experience you offer your customers. The POS system is an agile one and can process transactions in 1.4 seconds on average. This means that customers do not have to stay in the queue for a long time. This is also complemented by the integrated queuing system that allows customers to sign in. This will allow them to look around the dispensary while awaiting their turn at the counter or while standing by until a sales agent is available to ring their purchases. 

Overview of Cova Features

  • Quick Transactions
  • Security Roles and Permissions
  • Customers Queue
  • Centralized Intelligence Hub
  • Online Employee Time Clock
  • Advanced Inventory Reporting
  • Plug and Play Hardware Integrations
  • Automated Discounting
  • 3-Step Onboarding Process
  • Drive Store Traffic
  • Statewide Traceability Integration
  • Hours of Operation Compliance
  • Age Verification Scanner
  • Offline Mode
  • One-Click Reporting For Canadian Compliance
  • Insights On The Go
  • Prevent Internal Theft & Fraud
  • Zero Data Concerns
  • Unrivaled Support Team
  • Cannabis Touch Screen Menus

What Problems Will Cova Solve?

Problem #1: Cannabis retailers need to comply with constantly changing the set of rules

Solution: Cova builds many features to help their budtender and retailers stay compliance without minimum hassles. Their development and compliance teams are constantly working to keep up with the high pace of regulation changes and in-demand features.

Problem #2: Most of the POS companies in this space can’t handle high volume store 

Solution: Cova infrastructure is built for enterprise and extremely secure and reliable. It can handle high volume transactions(300-1000 on peak days) without crashing or slow down.

Problem #3: Many cannabis retailers have never run a retail store before

Solution:  Cova understands that new businesses don’t only need help in setting up new stores and training staff, they also need to understand compliance. Other POS companies don’t have the best in class launch and support team as Cova does. They share best practices and provide a lot of training. Their average support wait time on the phone is 13 sec and they solve 85% problems during the first call.

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Cova Position In Our Categories

Keeping in mind companies have distinct business needs, it is reasonable they avoid choosing an all-in-one, ”best” business program. Nevertheless, it is difficult to stumble on such a software solution even among branded software products. The practicable step to undertake can be to take note of the varied chief aspects which merit deliberation like key features, pricing, skill competence of staff members, company size, etc. Thereafter, you should perform the product research fully. Read some Cova analyses and scrutinize the other software products in your list in detail. Such comprehensive research guarantee you steer clear of mismatched software products and select the one that offers all the function your business requires to realize efficiency.

Position of Cova in our main categories:

Cova is also listed in the following subcategories:

Companies have diverse wants and requirements and no software platform can be just right in such a condition. It is futile to try to find an ideal off-the-shelf software system that fulfills all your business needs. The wise thing to do would be to adapt the solution for your specific wants, worker skill levels, budget, and other elements. For these reasons, do not hurry and pay for well-publicized trendy solutions. Though these may be widely used, they may not be the perfect fit for your specific requirements. Do your groundwork, check out each short-listed application in detail, read a few Cova POS Software reviews, contact the vendor for explanations, and finally select the product that presents what you need.

How Much Does Cova Cost?

Cova Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Cova POS follows a basic SaaS pricing model. One-time payment on the launch and then followed by a monthly fee. Pricing is by quote.

User Satisfaction

Positive Social Media Mentions 24
Negative Social Media Mentions 1

We realize that when you make a decision to buy POS Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Cova reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Cova. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.



Technical details

Devices Supported

  • Android
  • Web-based


  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Cova pricing details?

Cova Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Cova POS follows a basic SaaS pricing model. One-time payment on the launch and then followed by a monthly fee. Pricing is by quote.

What integrations are available for Cova?

Cova POS integrates with the following:

  • Weedmaps
  • Leafly
  • Baker
  • BudTender
  • Enlighten
  • Budvue
  • Leafly 
  • springbig
  • APOP Media
  • Cannareps
  • Lift & Co.’s Cannabis Retail Certification Program
  • Headset
  • Merrco
  • greenRush
  • BioTrackTHC
  • Leaf Data Systems
  • Metrc
  • When we work
  • Quickbook

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Reviewed By Jenny Chang
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