One of the best of its kind

What are the best aspects of this product?

It tracks behavior instead of just the general activities on the site. It provides heat maps for your visitors, number of clicks on what links, the pages visited and the scrolling details. You get everything you need to know to improve your site and let it be customer-centered for better results. It also integrates well with Optimizly, which is an A/B testing tool, and thus adds to its efficiency. Since it is mobile friendly, you can view data, on the behavior of customers on your site, on both the desktop and mobile gadget.

What aspects are problematic or could work better?

Although it supports integration with Optimizly, it asks for authorization every time you initiate the tracking or testing process. This can be annoying and it would be better the system would only ask once and authorize automatically moving forward. Also, the product does not provide data on how the visitors interact with the website per every session. This functionality would be suitable for in-depth analysis of customer behavior.

What specific problems in your company were solved by this product?

It has helped us to know and understand what people are doing on our site. We can point out the weak areas and decide on how to improve on them without having to lose customers first. It has allowed us to track and monitor the activities and behavior of our customers in depth, which has made up to be more productive. By knowing what customers are reading or clicking, we can offer what they need.

Are you a current user of this product?

Yes