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DataWeave Brand Analytics Review
What is DataWeave Brand Analytics?
DataWeave Brand Analytics is an automated system that detects and documents product pricing activities by the competition, delivers critical information in real time, monitors online promotions, and controls MAP violations. The software also comes with capabilities to help businesses analyze catalog quality and protect their brand equity overall.
With DataWeave Brand Analytics, businesses makes monitoring of their stocks easy and quick. The system also helps users gain critical information about the promotional strategies and discounts offered by competing businesses.
The platform also delivers seller analytics to users, enabling them to identify fast moving products, unauthorized sellers, as well as determine the competing brands carried and distributed by their sellers. Its REST APIs allow it to blend within every software infrastructure, while the quote-based pricing scheme ensures every business can grab hands around its functionality.
Show MoreOverview of DataWeave Brand Analytics Benefits
DataWeave Brand Analytics provides brands with near real time information that helps brands to drive Price Parity across channels, analyze sellers on marketplaces, monitor their competing Brands and track promotions online. The software comes with a MAP & Price Monitoring feature designed to monitor the online retail landscape and seek out violations.
It also helps brand managers identify unauthorized sellers. Brand managers will also be able to monitor & analyze pricing strategies of brands that they compete with. This module helps brands to be alert to MAP violations of their products online which negatively impacts the brand as well as drive price parity across channels.
The Seller Analytics feature provides brands with deep seller insights in a variety of marketplaces, and helps answer key questions needed to guide everyday relationship administration. With it, brands can easily identify unauthorized sellers and analyze competing brands sold by sellers. This functionality also allows businesses to identify new sellers.
With DataWeave Brand Analytic, businesses are able to gain insights around product velocity via the momentum analytics module. Key questions like demand indicators at SKU level, product stocks being replenished, product rankings are considered to help you understand the online retail landscape. It becomes easy for business to monitor demand indicators at product level and benchmark brand product placement across retailers.
Promotional Insights is designed to give you the promotional advantage you need with accurate, timely and actionable insight. This technology provides an understanding to the overall promotions landscape that will fuel your promotions strategies. With it, businesses are able to analyze promotional strategies of competitor brands; and track Promotions effectiveness and impact of competitor brands promotions.
Show MoreOverview of DataWeave Brand Analytics Features
- MAP and price monitoring
- Seller analytics
- Momentum analytics
- Promotional insights
- Monitoring MAP violations
- Bringing price parity between online channels and offline channels
- Monitoring discounts by competitors
- Stock availability of your products
- Detecting unauthorized sellers
- Improving distribution
- Analyzing competing brands
- Detailed breakdown of assortments across retailers
- Monitoring demand indicators at a SKU level
- Analyzing change in assortments by competitors
- Benchmark brand product placement across retailers
- Tracking promotion effectiveness
- Discovering the brands competitors are promoting
- REST APIs
- Technical support
What Problems Will DataWeave Brand Analytics Solve?
Use Case 1: Minimum Advertised Pricing Violations
A client is concerned about the lack of control on the pricing of their products online. DataWeave Brand Analytics worked with them to help them track the MAP violations for their products online. This product helps to identify MAP violations in near real-time and highlights them using alerts. This allows the client to monitor and take action to end these practices. The DataWeave Brand Analytics was able to help the client reduce the number of violations by 60% using our platform.
Feature used: MAP & Price Monitoring
Use Case 2: Unauthorized sellers
One of the most significant challenges that a brand faces is to ensure the quality of the purchase experience is consistent. The seller of the product has a significant impact on the entire experience. DataWeave Brand Analytics helped one of their clients monitor the sellers across platforms and highlighted unauthorized sellers. The software was able to help the client eliminate 75% of unauthorized sellers and drive more of their product purchases to their authorized sellers. This has helped the client also increase the volume of sales and drive price parity for their online channels.
Feature used: Seller Analytics
Use Case 3: Promotion Effectiveness
Some clients were interested to understand how their competitors banner promotions were impacting their sales volume on a given ecommerce platform. They benefited from DataWeave Brand Analytics’ approach where the time period of analysis was broken into phases- pre, during, and post promotion. As an outcome of that analysis the clients were able to decipher that the sales volume for the given brand client was impacted about 3-4 days after their competitor started running the banners. DataWeave identified which banners have a higher impact and the profile of these banners. On an average there are clients which get up to 14% increase in traffic and 7% increase in sales.
Feature used: Promotional Insights
DataWeave Brand Analytics Position In Our Categories
Because businesses have particular business wants, it is reasonable that they abstain from buying an all-encompassing, ideal software system. Nonetheless, it would be hard to come across such a software solution even among recognizable software systems. The reasonable thing to undertake should be to write down the varied main aspects that necessitate careful thought such as key features, price plans, technical skill ability of staff, organizational size, etc. Thereafter, you should do your research thoroughly. Go over these DataWeave Brand Analytics analyses and scrutinize each of the applications in your shortlist more closely. Such comprehensive product research ascertain you stay away from poorly fit apps and select the system which meets all the tools your business requires.
Position of DataWeave Brand Analytics in our main categories:
TOP
500
DataWeave Brand Analytics is one of the top 500 Business Intelligence Software products
If you are interested in DataWeave Brand Analytics it might also be a good idea to examine other subcategories of Business Intelligence Software collected in our database of B2B software reviews.
It is crucial to note that virtually no service in the Business Intelligence Software category is going to be an ideal solution able to match all the goals of various business types, sizes and industries. It may be a good idea to read a few DataWeave Brand Analytics Business Intelligence Software reviews first as some services might excel only in a really narrow group of applications or be designed with a very specific industry in mind. Others may function with an intention of being simple and intuitive and as a result lack complicated features needed by more experienced users. There are also apps that support a broad group of customers and offer a rich feature base, however that in most cases comes at a more significant cost of such a service. Ensure you're aware of your requirements so that you buy a software that offers all the features you look for.
How Much Does DataWeave Brand Analytics Cost?
DataWeave Brand Analytics Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are DataWeave Brand Analytics pricing details?
DataWeave Brand Analytics Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
DataWeave Brand Analytics enterprise pricing information is available only upon request. Contact the company directly for your quote, or ask for more details on their product.
User Satisfaction
Positive Social Media Mentions
87
Negative Social Media Mentions
0
We realize that when you make a decision to buy a Business Intelligence Software it’s important not only to find out how experts score it in their reviews, but also to find out whether the actual clients and companies that use this software are genuinely happy with the service. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and DataWeave Brand Analytics reviews across a vast range of social media sites. The information is then displayed in a simple to understand way indicating how many clients had positive and negative experience with DataWeave Brand Analytics. With that information at your disposal you will be prepared to make an informed business decision that you won’t regret.
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Technical details
Devices Supported
- Windows
- Mac
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Quote-based
Customer Types
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for DataWeave Brand Analytics?
DataWeave Brand Analytics is built on Rest APIs and can integrate with any products/services that can connect with Rest APIs.
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