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DataWeave Brand Analytics Review
What is DataWeave Brand Analytics?
DataWeave Brand Analytics is an automated system that detects and documents product pricing activities by the competition, delivers critical information in real time, monitors online promotions, and controls MAP violations. The software also comes with capabilities to help businesses analyze catalog quality and protect their brand equity overall.
With DataWeave Brand Analytics, businesses makes monitoring of their stocks easy and quick. The system also helps users gain critical information about the promotional strategies and discounts offered by competing businesses.
The platform also delivers seller analytics to users, enabling them to identify fast moving products, unauthorized sellers, as well as determine the competing brands carried and distributed by their sellers. Its REST APIs allow it to blend within every software infrastructure, while the quote-based pricing scheme ensures every business can grab hands around its functionality.
Show MoreOverview of DataWeave Brand Analytics Benefits
DataWeave Brand Analytics provides brands with near real time information that helps brands to drive Price Parity across channels, analyze sellers on marketplaces, monitor their competing Brands and track promotions online. The software comes with a MAP & Price Monitoring feature designed to monitor the online retail landscape and seek out violations.
It also helps brand managers identify unauthorized sellers. Brand managers will also be able to monitor & analyze pricing strategies of brands that they compete with. This module helps brands to be alert to MAP violations of their products online which negatively impacts the brand as well as drive price parity across channels.
The Seller Analytics feature provides brands with deep seller insights in a variety of marketplaces, and helps answer key questions needed to guide everyday relationship administration. With it, brands can easily identify unauthorized sellers and analyze competing brands sold by sellers. This functionality also allows businesses to identify new sellers.
With DataWeave Brand Analytic, businesses are able to gain insights around product velocity via the momentum analytics module. Key questions like demand indicators at SKU level, product stocks being replenished, product rankings are considered to help you understand the online retail landscape. It becomes easy for business to monitor demand indicators at product level and benchmark brand product placement across retailers.
Promotional Insights is designed to give you the promotional advantage you need with accurate, timely and actionable insight. This technology provides an understanding to the overall promotions landscape that will fuel your promotions strategies. With it, businesses are able to analyze promotional strategies of competitor brands; and track Promotions effectiveness and impact of competitor brands promotions.
Show MoreOverview of DataWeave Brand Analytics Features
- MAP and price monitoring
- Seller analytics
- Momentum analytics
- Promotional insights
- Monitoring MAP violations
- Bringing price parity between online channels and offline channels
- Monitoring discounts by competitors
- Stock availability of your products
- Detecting unauthorized sellers
- Improving distribution
- Analyzing competing brands
- Detailed breakdown of assortments across retailers
- Monitoring demand indicators at a SKU level
- Analyzing change in assortments by competitors
- Benchmark brand product placement across retailers
- Tracking promotion effectiveness
- Discovering the brands competitors are promoting
- REST APIs
- Technical support
What Problems Will DataWeave Brand Analytics Solve?
Use Case 1: Minimum Advertised Pricing Violations
A client is concerned about the lack of control on the pricing of their products online. DataWeave Brand Analytics worked with them to help them track the MAP violations for their products online. This product helps to identify MAP violations in near real-time and highlights them using alerts. This allows the client to monitor and take action to end these practices. The DataWeave Brand Analytics was able to help the client reduce the number of violations by 60% using our platform.
Feature used: MAP & Price Monitoring
Use Case 2: Unauthorized sellers
One of the most significant challenges that a brand faces is to ensure the quality of the purchase experience is consistent. The seller of the product has a significant impact on the entire experience. DataWeave Brand Analytics helped one of their clients monitor the sellers across platforms and highlighted unauthorized sellers. The software was able to help the client eliminate 75% of unauthorized sellers and drive more of their product purchases to their authorized sellers. This has helped the client also increase the volume of sales and drive price parity for their online channels.
Feature used: Seller Analytics
Use Case 3: Promotion Effectiveness
Some clients were interested to understand how their competitors banner promotions were impacting their sales volume on a given ecommerce platform. They benefited from DataWeave Brand Analytics’ approach where the time period of analysis was broken into phases- pre, during, and post promotion. As an outcome of that analysis the clients were able to decipher that the sales volume for the given brand client was impacted about 3-4 days after their competitor started running the banners. DataWeave identified which banners have a higher impact and the profile of these banners. On an average there are clients which get up to 14% increase in traffic and 7% increase in sales.
Feature used: Promotional Insights
DataWeave Brand Analytics Position In Our Categories
Since businesses have specific business-related needs, it is only logical that they steer clear of choosing an all-encompassing, “perfect” solution. Having said that, it would be almost impossible to try to come across such a software solution even among branded software products. The practicable step to do is to narrow down the several key functions which call for a investigation including critical features, packages, skill aptitude of staff, organizational size, etc. The second step is, you must conduct your product research exhaustively. Browse through some of these DataWeave Brand Analytics analyses and check out the other applications in your list in detail. Such well-rounded research can make sure you keep away from ill-fitting apps and subscribe to the one that has all the tools your business requires for success.
Position of DataWeave Brand Analytics in our main categories:
TOP
500
DataWeave Brand Analytics is one of the top 500 Business Intelligence Software products
If you are considering DataWeave Brand Analytics it could also be a good idea to examine other subcategories of Business Intelligence Software gathered in our database of SaaS software reviews.
Enterprises have diverse needs and requirements and no software platform can be perfect in such a situation. It is futile to try to find a perfect out-of-the-box software system that meets all your business wants. The smart thing to do would be to modify the solution for your unique needs, worker skill levels, finances, and other aspects. For these reasons, do not hasten and invest in well-publicized popular systems. Though these may be widely used, they may not be the perfect fit for your unique needs. Do your homework, check out each short-listed platform in detail, read a few DataWeave Brand Analytics Business Intelligence Software reviews, call the maker for explanations, and finally settle for the app that presents what you require.
How Much Does DataWeave Brand Analytics Cost?
DataWeave Brand Analytics Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are DataWeave Brand Analytics pricing details?
DataWeave Brand Analytics Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
DataWeave Brand Analytics enterprise pricing information is available only upon request. Contact the company directly for your quote, or ask for more details on their product.
User Satisfaction
Positive Social Media Mentions
87
Negative Social Media Mentions
0
We realize that when you decide to get a Business Intelligence Software it’s vital not only to find out how professionals rank it in their reviews, but also to discover if the actual clients and enterprises that purchased it are actually satisfied with the product. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and DataWeave Brand Analytics reviews across a broad array of social media sites. The information is then presented in an easy to digest form indicating how many customers had positive and negative experience with DataWeave Brand Analytics. With that information available you will be prepared to make an informed business choice that you won’t regret.
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Technical details
Devices Supported
- Windows
- Mac
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Quote-based
Customer Types
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for DataWeave Brand Analytics?
DataWeave Brand Analytics is built on Rest APIs and can integrate with any products/services that can connect with Rest APIs.
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