A handy tool that tries to make sense on what’s currently trending in social media.

What are the best aspects of this product?

There are a number of things to gush about Digimind. First off, it's easy to get things started. I figured I'd be immediately overwhelmed with data, but it ended up organizing everything in a simple menu. In addition, it has a plethora of cues to help you along the way. Lastly, their services and analytics are abundant to help you realize the value of social media marketing.

What aspects are problematic or could work better?

The one thing that I don't favor with Digimind Social is not having a clue on what decisions to settle for after data is displayed. Obviously, Digimnd isn't the one to blame. I find it to be an extensive tool to help me with a number of things. Another thing to consider is their sentiment analysis. It's not entirely accurate and the tool tends to sniff out keywords and makes an assumption of them as "bad mentions."

What specific problems in your company were solved by this product?

My primary business issue is trying to make an acccurate assessment on the value and return of social media. Another is finding a way to adjust campaigns to succeed better. It helped me get a bigger picture while sensing a benchmark on how our competitors are currently performing. I'm actually through with my yearly marketing plan. Thanks to Digimind's insights, I was able to come up with another marketing strategy.

Are you a current user of this product?

Yes