This tool has thorough view on brand’s performances

What are the best aspects of this product?

I like that this platform tracks both owned and earned media performances, the data is accurate and it provides data from various social network platforms like Instagram, YouTube, Trip Advisor, Blogs, Facebook, Twitter, etc. It tracks conversations in various languages. The tool is easy to use, it has simple interface and it offers thorough analysis.

What aspects are problematic or could work better?

Before implementing this tool you need to follow the introduction, tutorial and to ask assistance from tech support.

What specific problems in your company were solved by this product?

It helps me to track social media crisis for our brand in India, to track conversation around potential clients. We are able to track social media performances for other brands before launching our products. Also, we get information about agency’s performances during the campaigns and to track trends on social media.

Are you a current user of this product?

Yes