Less friction around standard forms

What are the best aspects of this product?

Drift chat is the fast lane for clients who don't want to waste time

What aspects are problematic or could work better?

The elements of Drift's playbook are not easy to replicate and need to be built all the time from scratch.

What specific problems in your company were solved by this product?

Working on Drift is in tune with my company's strategy in terms of having on-the-spot conversations with quality leads. It allows the team to book one-on-ones with our ideal customers.

Are you a current user of this product?

No