Gives edge to small business players

What are the best aspects of this product?

I've been a marketer for five years and, based on the rewards we have been reaping so far, I think it's safe for me to say that Drip is a marvelous tool for small businesses. It's easy to use even for complex marketing campaigns.

What aspects are problematic or could work better?

While its analytics has been helpful in the marketing per se, it would be better to get a view of the resulting conversions as well. Setting up the platform also took a while.

What specific problems in your company were solved by this product?

Running campaigns are close to effortless. My sole focus is now on crafting effective messages, the part that matters the most.

Are you a current user of this product?

Yes