A sensible marketing automation.

What are the best aspects of this product?

eTrigue provides flexibility that's never seen in other third party MAP systems. From its user-friendly e-mail to landing page templates to its form builder, it has that all-around functionality. It's an MA system that can be utilized by just about about anyone who's keen in learning more about marketing automation. What pushed eTrigue to be highly successful is their responsive support.

What aspects are problematic or could work better?

Reporting is extensive. While it seems to be the case, it'd be nice to have packaged reports that will help offer a brief summary of where I'm currently at in my campaign. Right now I'm pulling a number of reports. I want to be able to make ad hoc reporting simpler.

What specific problems in your company were solved by this product?

Demand generatin is one problem in business that needs to be resolved. If it weren't for eTrigue, we'd have a hard time dealing such dilemma. The flexiblity it offers is amazing. User-friendly.

Are you a current user of this product?

Yes