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eTrigue Review

eTrigue
Our score: 7.4 User satisfaction: 100%

What is eTrigue?

eTrigue is a marketing automation software solution that can be used by small to medium-sized businesses to build email campaigns, landing pages and sophisticated multi-stage nurturing programs.

eTrigue offers you the tools to analyze your marketing programs and understand the effectiveness of your campaigns. You can spot which programs deliver qualified prospects to sales, and also understand why.

The eTrigue DemandCenter utilizes a drag-and-drop interface to facilitate campaign building, while contextual progressive forms can assist in boosting conversion rates.

Overview of eTrigue Benefits

eTrigue’s easy-to-use cloud-based marketing automation and analytics software is designed for small marketing teams with few resources. eTrigue DemandCenter gives SMB and divisional enterprise marketers a central platform to create, manage, and execute marketing programs: across email, web, mobile, and social.

eTrigue was developed by one of Silicon Valley’s leading marketing and demand generation agencies, to handle the complex range of their own clients’ requirements. DemandCenter fills a need for a flexible marketing automation platform that doesn’t require dedicated headcount or expertise to generate strong results.

Fast time-to-value, and ease-of-use are the highlights that differentiate eTrigue from other available systems in the market.

Overview of eTrigue Features

  • “Live” web activity tracking
  • One-to-one targeted email marketing
  • 3D lead scoring
  • Anonymous visitor tracking
  • Batch email marketing and newsletters
  • Campaign and form fill alerts
  • Conversion reports
  • Cross-campaign reporting and analytics
  • Detailed individual prospect activity tracking
  • Drag and drop campaign builder
  • Dynamic, progressive forms with automatic validation
  • Free demo and free trial
  • Google AdWords visibility
  • Individual message effectiveness reporting
  • Landing page editor
  • Lead nurturing campaigns with scheduling
  • Marketing database management
  • More than 100 landing page templates
  • Real-time lead alerts
  • Integration with Sugar CRM, Microsoft CRM and Salesforce CRM

What Problems Will eTrigue Solve?

Scenario 1

A brand new prospect fills out a form on your website. Do you call her right away or wait until she visits the website a few more times? How can you tell? Only eTrigue gives you the ability to look back in time and make the right decision to beat your competitors to the punch. Prospect A visits the site for the first time and fills out a form to download a white-paper. Prospect B has visited the site 7 times in the last week, looked at 16 web pages, and now fills out a form to download the same white paper. Prospect B is probably a lot further along in the process and should probably be contacted immediately. Sales really wants to know about Prospect B right away. eTrigue alerts them.

Features: Anonymous Visitor History, Anonymous to Known conversion, Known Visitor detailed history, Real-time lead alerts.

Scenario 2

It’s late Friday and engineering just changed the final spec on our new product that’s being announced Monday. Now I’ve got to change my outbound marketing campaigns for Monday morning. With eTrigue DemandCenter, it’s easy just to hit “pause” and edit the outbound items and the landing pages, without having to remake and redo anything. The changes can be made quickly and simply without having to cancel and remake the entire campaign. When your changes are made, just hit the button to turn the campaign back on.

Features: Drag and drop campaign editors, WYSIWYG email and landing page editors

Scenario 3

We’re spending a lot on Google AdWords. Who is clicking on our ads and what success are the ads actually bringing? With DemandCenter, you can go beyond just monitoring simple cost-per-click and cost-per-conversion that is available within Google AdWords. DemandCenter’s Google AdWords connector lets marketers look deeper into the success of paid search campaigns by providing a complete view of the actions of individual visitors. AdWords activity data is captured for all prospects who visit the site through AdWords paid search, even when the visitor does not complete a traditional conversion action.

Features: Google AdWords visibility, Known Visitor history

eTrigue Position In Our Categories

Knowing that businesses have distinctive business-related needs, it is only logical they abstain from choosing an all-encompassing, ideal software. Just the same, it is hard to come across such an app even among recognizable software systems. The logical thing to undertake would be to note down the varied chief aspects which merit scrutiny such as important features, budget, technical skill competence of staff members, business size, etc. Then, you must conduct the research systematically. Go over some of these eTrigue evaluations and scrutinize each of the solutions in your shortlist more closely. Such all-encompassing product investigation ensures you weed out ill-fitting apps and buy the system that offers all the features you require company requires in sustaining growth.

Position of eTrigue in our main categories:

TOP 500

eTrigue is one of the top 500 Marketing Software products

TOP 500

eTrigue is one of the 500 Sales Software products

eTrigue is also listed in the following subcategories:

Each enterprise has different requirements and requires an application that can be customized for their size, kind of employees and buyers, and the particular industry they are in. For these reasons, no software can proffer perfect functionality out-of-the-box. When you try to find a software system, first be sure what you want it for. Read some eTrigue Marketing Automation Software reviews and ask yourself do you want basic tools or do you require sophisticated functionality? Are there any industry-specific tools that you are searching for? Obtain the answers to these questions to help your search. There are plenty of aspects that you need to consider and these include your finances, particular business requirements, your company size, integration needs etc. Take your time, check out a few free trials, and finally select the platform that offers all that you require to improve your organization efficiency and productivity.

How Much Does eTrigue Cost?

eTrigue Pricing Plans:

Free Trial

Database size of 1,000

$600/month

eTrigue pricing depends on your database size. Estimated pricing starts at $600/month for a database size of 1,000.

eTrigue DemandCenter accounts include: all product features & full functionality, live support, and unlimited users, forms, emails and landing pages.

User Satisfaction

Positive Social Media Mentions 65
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and eTrigue reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with eTrigue. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Trending Marketing Automation Software Reviews

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eTrigue Comparisons

eTrigue user reviews

A sensible marketing automation.

Read full review >
Bev
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2019 Company Size: 11-50 Employees Industry: Information Services

An awesome product with tons of features.

Read full review >
Russell
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.09.2019 Company Size: 11-50 Employees Industry: Internet

eTrigue has the ability to deliver leads and convert it to higher revenue.

Read full review >
Cecilia
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.09.2019 Company Size: More than 100 Employees Industry: Executive Office

Brilliant tool

Read full review >
Christina
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.09.2018 Company Size: 11-50 Employees Industry: Computer Software

Worth the money.

Read full review >
Gwen
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.08.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

What are eTrigue pricing details?

eTrigue Pricing Plans:

Free Trial

Database size of 1,000

$600/month

eTrigue pricing depends on your database size. Estimated pricing starts at $600/month for a database size of 1,000.

eTrigue DemandCenter accounts include: all product features & full functionality, live support, and unlimited users, forms, emails and landing pages.

What integrations are available for eTrigue?

  • The marketing universe is vast, eTrigue DemandCenter makes it simple to stay connected to and understand the marketing successes you have across multiple applications.
  • Integration with CRM systems: Keeping Sales fully aware of the hottest prospects to engage with, as well as all the actions and visits to the website by customers, prospects and anonymous visitors is easy.
  • Salesforce, Sugar CRM, Microsoft Dynamics CRM as well as other CRM through the eTrigue DemandCenter API (custom).
  • Integration with real-time lead alerts to let sales know instantly when an important prospect has visited the website or responded to a marketing campaign.
  • Integration with leading Webcast event platforms including WebEx and GoTo Webinar.
  • Integration to the leading PPC ad network, Google AdWords, so marketing can pinpoint the identities of known prospects that click on paid ads and track their subsequent actions.
  • Social network sharing and tracking of referral source.

eTrigue average rating:

Average score
5/5 (7 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Jeff Holmes

PROS: Easy to create email campaigns for lead nurturing, automated follow ups, and real time alerts to sales people who they should be calling and prospecting to. Allows you to track the exact people who come to your website, what they look at, how long they looked at content, and what content they interacted with most. You can then create automated campaigns to send them content email on a regular basis based on what they do. The emails will come from your sales team, who will also be notified when the prospect interacts with the emails. Fantastic sales tool. Connects to salesforce.com, microsoft crm, sugar crm and suite crm. Awesome live support team will help you create and verify your campaigns.

CONS: All works well for our use for our company, and for clients we work with.

Reviewed 3 years ago

Read full review >

The least favorable review

Christina

PROS: This is a great tool to have. It's recommended for those who want the flexiblity in designing their marketing automation. The tool's DemandCenter app knows how to be updated with the latest and most effective tools out in the market. It offers several important functionality that works reasonably well with its zippy UI.

CONS: At first, I was annoyed with DemandCenter's initial approach at enhanced reporting. Since I'm not at all familiar with report designing, I found such flexiblity to be a little too much to bear. Just recently, they've revamped their reporting. Now almost almost everything is straightforward (with some noticeable limitations).

Reviewed 2 years ago

Read full review >

More reviews from 7 actual users:

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  • Latest
  • Most useful
  • Most positive
  • Most negative

A sensible marketing automation.

Read full review >
Bev
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2019 Company Size: 11-50 Employees Industry: Information Services

PROS: eTrigue provides flexibility that's never seen in other third party MAP systems. From its user-friendly e-mail to landing page templates to its form builder, it has that all-around functionality. It's an MA system that can be utilized by just about about anyone who's keen in learning more about marketing automation. What pushed eTrigue to be highly successful is their responsive support.

CONS: Reporting is extensive. While it seems to be the case, it'd be nice to have packaged reports that will help offer a brief summary of where I'm currently at in my campaign. Right now I'm pulling a number of reports. I want to be able to make ad hoc reporting simpler.

What do you think about this review? Great Poor

An awesome product with tons of features.

Read full review >
Russell
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.09.2019 Company Size: 11-50 Employees Industry: Internet

PROS: A product that's easy to use. Comes with a ton of features. Offers integration with a majority of CRM tools. Reports are simple to read through.

CONS: It looks a bit old. But it retains all the features seen in Act-On and Marketo.

What do you think about this review? Great Poor

eTrigue has the ability to deliver leads and convert it to higher revenue.

Read full review >
Cecilia
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.09.2019 Company Size: More than 100 Employees Industry: Executive Office

PROS: Several positive things to take note of. Training and implementation are quick and backed with support. Great support. eTrigue Demand Cneter is robust and have gone through through rigorous tests for different companies regardless of size.

CONS: Back then, eTrigue Demand Center never catered to the typical small business budget. It's no longer nowadays. As a matter of fact, I've successfully carried out Demand Center for smaller companies. These same companies are reaping the rewards that mid-sized companies and enterprises have enjoyed over the years.

What do you think about this review? Great Poor

Brilliant tool

Read full review >
Christina
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.09.2018 Company Size: 11-50 Employees Industry: Computer Software

PROS: This is a great tool to have. It's recommended for those who want the flexiblity in designing their marketing automation. The tool's DemandCenter app knows how to be updated with the latest and most effective tools out in the market. It offers several important functionality that works reasonably well with its zippy UI.

CONS: At first, I was annoyed with DemandCenter's initial approach at enhanced reporting. Since I'm not at all familiar with report designing, I found such flexiblity to be a little too much to bear. Just recently, they've revamped their reporting. Now almost almost everything is straightforward (with some noticeable limitations).

What do you think about this review? Great Poor

Worth the money.

Read full review >
Gwen
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.08.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: eTrigue's DemandCenter is user-friendly. It comes packed with features. The software can help meet one's needs in lead generation, lead nurturing, and marketing automation. It also caters to webinar registrations, follow-ups, and subscription management.

CONS: A hosted app operating with a ton of data. For the most part, there's not much issue in terms of performance and connectivity. There have been circumstances where the app would lag or time out for some unknown reason.

What do you think about this review? Great Poor

Their support and service has been tremendous.

Read full review >
Andrea
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.02.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: The people over at eTrigue appear to be responsive. Support has been excellent so far. We've migrated from third party marketing automation systems. These sysemts have been full of problems. But with eTrigue ensured process to be a smooth one and assistance every step of the way.

CONS: I wish we discovered eTrigue in the early days. Right now, we're still trying to unearth its rich functionality. We're looking forward to maximize the system. As much as possible, we want to use it to meet our business goals.

What do you think about this review? Great Poor

I have been using the product for 5+ years. We train new employees to use eTrigue within 1 day.

Read full review >
Jeff Holmes
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 18.05.2017 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Easy to create email campaigns for lead nurturing, automated follow ups, and real time alerts to sales people who they should be calling and prospecting to. Allows you to track the exact people who come to your website, what they look at, how long they looked at content, and what content they interacted with most. You can then create automated campaigns to send them content email on a regular basis based on what they do. The emails will come from your sales team, who will also be notified when the prospect interacts with the emails. Fantastic sales tool. Connects to salesforce.com, microsoft crm, sugar crm and suite crm. Awesome live support team will help you create and verify your campaigns.

CONS: All works well for our use for our company, and for clients we work with.

What do you think about this review? Great Poor
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Reviewed By Nestor Gilbert
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