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eTrigue REVIEW

Marketing Software

1 user review

What is eTrigue?

eTrigue is a marketing automation software solution that can be used by small to medium-sized businesses to build email campaigns, landing pages and sophisticated multi-stage nurturing programs.

eTrigue offers you the tools to analyze your marketing programs and understand the effectiveness of your campaigns. You can spot which programs deliver qualified prospects to sales, and also understand why.

The eTrigue DemandCenter utilizes a drag-and-drop interface to facilitate campaign building, while contextual progressive forms can assist in boosting conversion rates.

Overview of eTrigue Benefits

eTrigue’s easy-to-use cloud-based marketing automation and analytics software is designed for small marketing teams with few resources. eTrigue DemandCenter gives SMB and divisional enterprise marketers a central platform to create, manage, and execute marketing programs: across email, web, mobile, and social.

eTrigue was developed by one of Silicon Valley’s leading marketing and demand generation agencies, to handle the complex range of their own clients’ requirements. DemandCenter fills a need for a flexible marketing automation platform that doesn’t require dedicated headcount or expertise to generate strong results.

Fast time-to-value, and ease-of-use are the highlights that differentiate eTrigue from other available systems in the market.

Overview of eTrigue Features

  • “Live” web activity tracking
  • One-to-one targeted email marketing
  • 3D lead scoring
  • Anonymous visitor tracking
  • Batch email marketing and newsletters
  • Campaign and form fill alerts
  • Conversion reports
  • Cross-campaign reporting and analytics
  • Detailed individual prospect activity tracking
  • Drag and drop campaign builder
  • Dynamic, progressive forms with automatic validation
  • Free demo and free trial
  • Google AdWords visibility
  • Individual message effectiveness reporting
  • Landing page editor
  • Lead nurturing campaigns with scheduling
  • Marketing database management
  • More than 100 landing page templates
  • Real-time lead alerts
  • Integration with Sugar CRM, Microsoft CRM and Salesforce CRM

What Problems Will eTrigue Solve?

Scenario 1

A brand new prospect fills out a form on your website. Do you call her right away or wait until she visits the website a few more times? How can you tell? Only eTrigue gives you the ability to look back in time and make the right decision to beat your competitors to the punch. Prospect A visits the site for the first time and fills out a form to download a white-paper. Prospect B has visited the site 7 times in the last week, looked at 16 web pages, and now fills out a form to download the same white paper. Prospect B is probably a lot further along in the process and should probably be contacted immediately. Sales really wants to know about Prospect B right away. eTrigue alerts them.

Features: Anonymous Visitor History, Anonymous to Known conversion, Known Visitor detailed history, Real-time lead alerts.

Scenario 2

It’s late Friday and engineering just changed the final spec on our new product that’s being announced Monday. Now I’ve got to change my outbound marketing campaigns for Monday morning. With eTrigue DemandCenter, it’s easy just to hit “pause” and edit the outbound items and the landing pages, without having to remake and redo anything. The changes can be made quickly and simply without having to cancel and remake the entire campaign. When your changes are made, just hit the button to turn the campaign back on.

Features: Drag and drop campaign editors, WYSIWYG email and landing page editors

Scenario 3

We’re spending a lot on Google AdWords. Who is clicking on our ads and what success are the ads actually bringing? With DemandCenter, you can go beyond just monitoring simple cost-per-click and cost-per-conversion that is available within Google AdWords. DemandCenter’s Google AdWords connector lets marketers look deeper into the success of paid search campaigns by providing a complete view of the actions of individual visitors. AdWords activity data is captured for all prospects who visit the site through AdWords paid search, even when the visitor does not complete a traditional conversion action.

Features: Google AdWords visibility, Known Visitor history

eTrigue Position In Our Categories

Position of eTrigue in our main categories:


eTrigue is one of the top 500 Marketing Software products


eTrigue is one of the top 500 Sales Software products


eTrigue is one of the top 500
Marketing Software products


eTrigue is one of the top 500
Sales Software products

eTrigue is also listed in the following subcategories:

Marketing Automation Software#97
Marketing Automation Software#97

Every company has different wants and needs a software that can be customized for their size, kind of workers and clients, and the specific industry they are in. For these reasons, no software can proffer perfect functionality out-of-the-box. When you search a software system, first be sure what you want it for. Read some eTrigue reviews and ask yourself do you want basic tools or do you want complex functionality? Are there any industry-specific functionalities that you are searching for? Obtain the answers to these queries to help your search. There are plenty of factors that you need to reflect on and these include your budget, particular business wants, your organization size, integration needs etc. Take your time, check out a few free trials, and finally choose the app that presents all that you require to enhance your company competence and productivity.

How Much Does eTrigue Cost?

eTrigue Pricing Plans:

eTrigue pricing depends on your database size. Estimated pricing starts at $600/month for a database size of 1,000.

eTrigue DemandCenter accounts include: all product features & full functionality, live support, and unlimited users, forms, emails and landing pages.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and eTrigue reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with eTrigue. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Web-based
Language Support
  • USA
  • UK
  • Canada
  • Germany
  • India
  • Japan
Pricing Model
  • Monthly payment
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Cloud Hosted

What Support Does This Vendor Offer?


eTrigue User Reviews

What are eTrigue pricing details?

eTrigue Pricing Plans:

eTrigue pricing depends on your database size. Estimated pricing starts at $600/month for a database size of 1,000.

eTrigue DemandCenter accounts include: all product features & full functionality, live support, and unlimited users, forms, emails and landing pages.

What integrations are available for eTrigue?

  • The marketing universe is vast, eTrigue DemandCenter makes it simple to stay connected to and understand the marketing successes you have across multiple applications.
  • Integration with CRM systems: Keeping Sales fully aware of the hottest prospects to engage with, as well as all the actions and visits to the website by customers, prospects and anonymous visitors is easy.
  • Salesforce, Sugar CRM, Microsoft Dynamics CRM as well as other CRM through the eTrigue DemandCenter API (custom).
  • Integration with real-time lead alerts to let sales know instantly when an important prospect has visited the website or responded to a marketing campaign.
  • Integration with leading Webcast event platforms including WebEx and GoTo Webinar.
  • Integration to the leading PPC ad network, Google AdWords, so marketing can pinpoint the identities of known prospects that click on paid ads and track their subsequent actions.
  • Social network sharing and tracking of referral source.

User reviews

1 Review


Average Rating:

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Jeff Holmes
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Published 4 months ago
Easy to create email campaigns for lead nurturing, automated follow ups, and real time alerts to sales people who they should be calling and prospecting to. Allows you to...

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